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Edition: U.S. Article Comments (0) Deals Barrick bids $7.68 billion for Equinox Minerals Yahoo buys TV "check-in" company IntoNow Nasdaq, ICE doubt NYSE-D.Boerse cost savings BrightSource files for up to $250 million IPO Solera buys Explore Information for $520 million India's TCS eyes buys in Germany, Japan Samsung, Sony joint venture to cut capital Follow Reuters Facebook Twitter RSS YouTube Read Roadside clue becomes focus of Holly Bobo search 1:09pm EDT Iran says it has detected second cyber attack 5:55am EDT Five women brutally murdered in Mexico beach resort 23 Apr 2011 REFILE-GLOBAL MARKETS-Silver slide boosts dollar, drags on oil 1:31pm EDT "Water for Elephants" a lost opportunity 8:19am EDT Discussed 134 Texas governor calls for prayers for rain 133 Obama sees no magic bullet to push down gas prices 64 U.S. sends drones to Libya as battle rages for Misrata Watched NATO jets bomb Gaddafi compound 6:27am EDT Gunfire and tanks in Syria Sun, Apr 24 2011 Chernobyl Legacy 6:24am EDT Yahoo buys TV "check-in" company IntoNow Tweet Share this NEW YORK (Reuters) - Yahoo Inc said on Monday it has bought IntoNow, a start-up that enables users to identify and share television programs with their friends, in its continuing drive to boost its social media credentials. Financial terms were not... Email Print Related News Fox to punish leaks after "Glee" spoiler Wed, Apr 20 2011 Yahoo earnings top target, shares up 3 percent Tue, Apr 19 2011 Obama backs lifting income cap for Social Security Tue, Apr 19 2011 Royal Wedding to be streamed live on internet Tue, Apr 19 2011 T. Rowe Price mutual funds buy into Facebook Fri, Apr 15 2011 Analysis & Opinion Facebook scam warning pages under fire Tech wrap: Apple beats Google to the music cloud Related Topics Technology » Deals » Global Deals Data 2011 Q1 » Inflows Outflows » Media » Stocks A Yahoo billboard is seen in New York's Times Square October 19, 2010. Credit: Reuters/Brendan McDermid NEW YORK | Mon Apr 25, 2011 12:58pm EDT NEW YORK (Reuters) - Yahoo Inc said on Monday it has bought IntoNow, a start-up that enables users to identify and share television programs with their friends, in its continuing drive to boost its social media credentials. Financial terms were not disclosed. IntoNow, which is led by Adam Cahan, a former executive with Google Inc and Viacom Inc's MTV, works with an app on a user's phone which scans the audio waves from TV sets and identifies the programs being aired. Once the shows are identified, they can be easily shared with the user's friends on social platforms like Facebook and Twitter. The IntoNow application indexes television shows in real time creating a database for easy discovery. Other start-ups have launched similar "check-in" services for TV, including GetGlue, a start-up backed with around $12 million in funding from Time Warner Inc and other venture capital backers. Yahoo for its part hopes the addition of IntoNow will enable it to enhance its video programing, bolstering its social engagement across the Yahoo network. General use websites like Yahoo and AOL Inc, which were extremely popular with users for easy access to news, email and other features, have lost ground to social media like Facebook and Twitter as well as Apple Inc's iTunes and Netflix Inc. "Relying on social channels as a means for discovering content -- whether it's on a PC, mobile device, or TV -- is rapidly on the rise," said Bill Shaughnessy, Yahoo senior vice president of product management. (Reporting by Yinka Adegoke, editing by Gerald E. McCormick) Technology Deals Global Deals Data 2011 Q1 Inflows Outflows Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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