InfoAnda - Brazilian strategists star in Venezuela election |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

US-ENTERTAINMENT Summary | 26 May 2010
Bangladesh protests Indian oil survey | 27 December 2008
'Christmas' Banned From Christmas Song | 18 December 2009

Violence in Vancouver as Canucks lose Stanley Cup | | 16 June 2011

Forum Views () Forum Replies ()

Read more with google mobile : Brazilian strategists star in Venezuela election |

Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. Marcus David Cay Johnston Bethany McLean Anatole Kaletsky Edward Hadas Hugo Dixon Ian Bremmer Lawrence Summers Susan Glasser The Great Debate Steven Brill Jack & Suzy Welch Frederick Kempe Christopher Papagianis Mark Leonard Breakingviews Equities Credit Private Equity M&A Macro & Markets Politics Breakingviews Video Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Full Focus Video Reuters TV Reuters News Article Comments (0) Full Focus Editor's choice A selection of our best photos from the past 24 hours. See more Images of June Follow Reuters Facebook Twitter RSS YouTube Read Parasite tied to self-harm, suicide attempts 06 Jul 2012 Analysis: Euro zone fragmenting faster than EU can act 2:05am EDT Egypt parliament set to meet, defying army | 12:26pm EDT Obama invites Egypt's Islamist leader to U.S. 08 Jul 2012 Knee ligament injuries may be more common in men: study 08 Jul 2012 Discussed 254 In California, immigration bill designed as the ”anti-Arizona” 113 Scientists to unveil milestone in Higgs boson hunt 96 Obama team targets Romney over taxes, Republicans cry foul Watched Rocket launch a boost for California start-up Fri, Jul 6 2012 U.S. Morning Call: Wall St. eyes lower open, earnings Sun, Jul 8 2012 3XSQ: Storm clouds gather over Wall Street as earnings start 10:01am EDT Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Dalai Lama in exile A look at the life of Tenzin Gyatso, the 14th Dalai Lama of Tibet. Slideshow Space odysseys From the scientists on the ground to stunning views from space, a look at man's continuing exploration into the final frontier. Slideshow Libya’s Arab Spring Almost a year after ousting Muammar Gaddafi in a NATO-backed rebellion, Libyans head to the polls. Slideshow Brazilian strategists star in Venezuela election Tweet Share this Email Print Related News Venezuela's Chavez, Capriles launch presidential race Sun, Jul 1 2012 PDVSA turns to traders to sustain Ecuador oil deal Sun, Jun 24 2012 Chavez predicts big win in Venezuela election Wed, Jun 20 2012 Chavez has 16-point lead in latest Venezuela poll Tue, Jun 19 2012 Venezuela's Chavez stages cancer-comeback rally Mon, Jun 11 2012 Analysis & Opinion 2012 Election? In hot summer, it’s leaving Americans cold Related Topics World » Venezuela » By Diego Ore CARACAS | Mon Jul 9, 2012 12:03pm EDT CARACAS (Reuters) - In Venezuela's presidential election, everyone wants to look like Lula. Both candidates are turning to Brazilian consultants in an attempt to borrow from Luiz Inacio Lula da Silva's popular leftist model and political style as they gush admiration for the former metalworker who led Brazil from 2003-2010. Like him, they want to court centrist voters, do business with the United States and with China, oversee economic growth, cut poverty and fund robust welfare programs. With the October 7 election shaping up to be Venezuela's closest in years, the teams behind President Hugo Chavez and his rival, Henrique Capriles, have hired stars from Brazil's booming political marketing industry, known for its slick campaign spots. Veteran campaigner Joao Santana, 59, joined Chavez's operation a few months ago, while the younger pairing of Renato Pereira and Francisco 'Chico' Mendez have worked with the opposition's candidate Capriles since the start of the year. Fighting for the middle ground, Lula-style, is likely to be the crucial battle of the Venezuelan election. Although most polls give Chavez a double-digit lead over Capriles, they also show that up to a third of voters are undecided. Lula himself dived into the race on Friday, warmly endorsing his friend Chavez in a video played at the Forum of Sao Paulo, a socialist conference hosted by the government in Caracas. "With Chavez's leadership, the people have made truly extraordinary achievements ... these must be preserved," Lula said. "Chavez, count on me ... count on the solidarity and support of every leftist militant, every democrat and every Latin American. Your victory will be our victory." Nicknamed the "maker of presidents", Santana has advised Lula, his successor Dilma Rousseff and other regional leaders. He is seeking to soften Chavez's often bellicose image. Santana splits his time between Brazil, Venezuela and Angola, where he is also working as a consultant before a presidential election. On the other side, the duo of Pereira and Mendez - partners in the PR company Prole - are working on their first presidential election. Their challenge is to distance Capriles from the more right-wing influences in the opposition coalition, a vital vote-winning tactic in the polarized nation. Juan Jose Rendon, a Venezuelan political strategist who just helped the PRI party return to power in Mexico, said Brazilian consultants are becoming a force in Latin American elections. "This is the first strong, forceful and varied advance ... Before, there used to be just one: Duda Mendonca," he said, referring to a heavyweight Brazilian political adviser who runs Duda Propaganda, used to work with Santana, and has more than 60 election campaigns under his belt. CHAVEZ: PEACE AND LOVE? During Lula's fourth - and finally, successful - tilt at Brazil's presidency in 2002, he wanted to shed his image as a union hardliner. He trimmed his beard, donned a suit and tie, toned down his rhetoric, smiled more and slowed his speech. That transformation was credited to Mendonca, who also launched the slogan "Little Lula, peace and love," helping Lula become Brazil's first working-class president. The fast-rising Santana, who can boast four Latin American presidential wins in three countries on his resume so far, is trying something similar with Chavez. The challenge began by encouraging the former soldier to leave his green military uniform in the closet from time to time. Chavez now often appears in a suit, and sometimes even a sharp sports coat over an open-necked shirt. Chavez also is being urged to tone down his fractious rhetoric on geopolitics, and focus more on his pragmatic, unifying traits such as the unlikely chemistry with his "new best friend," Colombian conservative leader, Juan Manuel Santos. "The goal is a more conciliatory image: to leave behind the radical tone," said one of the Brazilian advisers on Chavez's team, who asked not to be identified. Chavez is a stressful client for a consultant watching from the wings. Back to speaking for hours at a time even given his yearlong battle with cancer, Chavez always appears to be on the verge of a new assault against political foes, or a new threat against private business. Advisors want him stay on the "emotional" level. Seeking to capitalize on Chavez's enduring connection with Venezuela's poor majority, they have rolled out the slogan "Venezuelan Heart", which now adorns all of his campaign ads. "We will emphasize the public's relations with Chavez the human being: that he has given, continues to give, his life for the country," the campaign adviser told Reuters. Chavez often returns to a similar theme. "I am consumed by being in the service of the people, above all the suffering and the most needy ... I love you!" he said recently. The idea is to generate a sentimental message that is difficult to undercut. A typical Santana-inspired TV spot says the comandante "is in every house" and "doesn't have permission to leave." (bit.ly/LJZd22) Recent Latin American electoral history appears to show that Brazilian-style political marketing can bear fruit. During his first election in Peru, Ollanta Humala was criticized by rivals for his close ties to Chavez. He had to distance himself from the Venezuelan to stand a chance. With the help of Luis Favre and Vladimir Garreta, two advisers from Lula's Workers' Party, he triumphed last year. Something similar happened to Mauricio Funes in El Salvador: moderation "a la Lula," and the guiding hand of Santana, brought him to power in 2009. Santana helped Lula win re-election in 2006, then two years ago successfully positioned Rousseff as Lula's successor and Brazil's first female leader. More recently, he also advised Danilo Medina, victor of the Dominican Republic's presidential election in May. CAPRILES: A FRESH START? Beyond the populism and the cameras, Lula's support was based largely on rocketing domestic consumption, job creation and better public sector salaries as well as loans for poor Brazilians that let them buy household appliances, computers, motorbikes, cars and subsidized homes. Capriles, a Lula fan, spent much of his time as governor of Miranda, Venezuela's second-biggest state, trying to imitate him, dedicating much of his budget to education, helping the poor start small businesses with "micro-loans", and building low-cost houses. Lula's video endorsement of Chavez was a clear blow to Capriles but an opposition official played it down. "It was painful to see him play that role," said Edmundo Gonzalez. The presence of Brazilians in Capriles' campaign is part of his effort to present himself as a progressive leader and demonstrate a fresh start from the discredited rulers for four decades before Chavez. The opposition is also highlighting the contrast between their 39-year-old Capriles - a youthful, energetic choice who has spent months on an exhausting "house by house" tour - and the cancer-weakened Chavez. Pereira and Mendez, who cut their teeth at home on big domestic campaigns including the 2006 victory of Rio de Janeiro state governor Sergio Cabral, have been at the forefront of those efforts, helping launch Capriles' slogans "There is a way" and "Something good is happening." (bit.ly/oUy6pm) The duo also created a spot with Capriles in a dark suit and open-neck shirt - not his usual look - speaking about the importance of respect regardless of "political color." It was mixed with footage of him hugging voters and wading waist-deep through floods as governor. (bit.ly/MOXYwW) Opposition officials say the results of Capriles' tireless campaigning will be seen soon. "He is going to the most remote places, the most abandoned homes, the places where there are fewer people," said Armando Briquet, the head of Capriles' campaign. "It is a great 'sowing' of a campaign that's been moving from the periphery to the center and will bear fruit before October 7." Given the 57-year-old Chavez's delicate health, his advisers are bringing the passion of the street to him via festive balcony appearances at the Miraflores palace and bouncy TV spots - such as Santana's latest - in which a sea of red-clad supporters rejoices and a band plays "Chavez will not leave!" (bit.ly/OcyZ78) Whoever triumphs in October, there will be one definite winner: Brazil's marketing machine. (Additional reporting by Terry Wade in Lima; Writing by Daniel Wallis; Editing by Andrew Cawthorne, Kieran Murray, Doina Chiacu) World Venezuela Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Monday, 9 July 2012
Mexican electoral officials confirm Pena Nieto win |
Egypt president recalls parliament, generals meet |
Saudi police arrest prominent Shi'ite Muslim cleric |
Congo rebels seize strategic eastern town |
As Panasonic TVs flicker, new chief offers tough love |
Netflix shares could continue to rise: Barron's |
Nokia-born startup to launch MeeGo smartphone |
Chris Brown's Fortune spins to top of UK charts |
Libya's Jibril calls for grand coalition |
Gunmen kill seven in attack on Pakistan military camp |
Annan starts talks with Assad in Damascus |
Analysis: Syria crisis shows limits of rising Turkish power |
Egypt president recalls parliament, generals meet |
Russia mourns floods victims, Putin faces awkward questions |
Greek government wins confidence vote, bigger battles loom |
Little first-quarter growth seen for India outsourcers, recovery hopes fade |
Sharp to pay $198.5 million to Dell, two others to settle TFT case |
Netflix shares could continue to rise: Barron's |
Privacy risk from ads in apps rising: security firm |
Gartner raises global tech market growth forecast |
Oscar-winning actor Ernest Borgnine dead at 95 |
New Spider-Man comes out swinging in box office win |
Tom Cruise, Katie Holmes eye settlement: reports |
EU, Iran diplomats to meet for nuclear talks in July |
Kenya trials at war crimes court to start in April |
Mexican leftist refuses to accept election result |
Brazilian strategists star in Venezuela election |
Congo rebels withdraw from eastern town |
Hollande to stand by ban on Armenian genocide denial |
Ultra-Orthodox feel they are in dialogue of deaf with secular Israel |
Samsung wins court case against Apple because it's not as cool |
As TVs struggle, new Panasonic chief prepares thorough review |
Cell phone companies see spike in surveillance requests |
Microsoft to buy display maker Perceptive Pixel |
Palo Alto, Kayak set expected IPO price range |
Sirius XM raises 2012 growth target on subscriber boost |
Global tech market growth stabilizing: Gartner |
EU drafts bill to speed up music copyright pay |
Socialite Denise Rich dumps U.S. passport |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01