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Sirius' rosier outlook followed surprisingly strong June U.S. auto sales, reported last week, indicating the industry is on track for its best year since 2007. Sirius, which gets the vast majority of its subscribers through new U.S. car sales, said it added 622,042 net subscribers in the second quarter, up 38 percent from the year-ago quarter and well ahead of estimates for 410,000 and 495,000 from two analysts contact by Reuters. Along with strong auto demand, Evercore analyst Bryan Kraft said the numbers also suggested Sirius did a better job than he expected at curbing customer cancellations, also known as churn. "It's a combination of strong auto sales and strong execution in managing churn," said Kraft, adding that Sirius could beat his estimate of a 1.91 percent churn rate for the second quarter. The subscriber boost led Sirius to raise its 2012 revenue target to about $3.4 billion from $3.3 billion and above analyst expectations for $3.36 billion, according to Thomson Reuters I/B/E/S. The update came as Sirius Chief Executive Mel Karmazin fends off a fight for control of Sirius from John Malone, the chairman of Liberty Media Corp, which owns 46.2 percent of Sirius shares. Liberty, which already holds five of 13 Sirius XM board seats, said in May it wanted to take over a majority of Sirius' board -- a disclosure Malone made without informing Karmazin. Karmazin said in a statement Monday the company continues "to be conservative in the face of a weak U.S. economic outlook." Sirius kept its previous targets for adjusted earnings before interest, taxes, depreciation and amortization at $875 million and for free cash flow of $700 million. Sirius, which ended the second quarter with 22.9 million subscribers, said it added over 1 million net subscribers in the first half of 2012. Shares of the company, valued at about $7.77 billion, added 1 cent at $2.06 in morning Nasdaq trade. (Reporting by Supantha Mukherjee in Bangalore and Sinead Carew and Liana Baker in New York; editing by Supriya Kurane, Gerald E. McCormick and Jeffrey Benkoe) Tech Hot Stocks Asian Markets Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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