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Saturday, 18 December 2010 - Comcast-NBCU deal would create minority networks
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    Read more with google mobile : Comcast-NBCU deal would create minority networks

    Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition World Comcast-NBCU deal would create minority networks Reuters - Saturday, December 18 Send IM Story Print By Jasmin Melvin WASHINGTON - Comcast Corp will offer new programing targeted at African- and Asian-Americans if it is allowed to buy a majority stake in General Electric Co's NBC Universal, the company announced this week in agreements with civil rights groups. The decision to boost diversity efforts comes as the company awaits approval from the U.S. Justice Department and Federal Communications Commission for its proposed merger, which would create a combined broadcast, cable, movie studio and theme parks business. Public interest groups have urged the Obama administration to reject the deal. They fear Comcast might charge other cable distributors higher fees to transmit NBC Universal-owned content, leading to higher cable bills, fewer independent programing choices and less competition. Comcast said in agreements filed with the FCC that it would add four new cable networks either owned or partly owned by African-Americans within eight years if the deal goes through. It would also expand an existing channel carrying Asian-American programing to more markets, or create a new English-language channel that caters to Asian-American interests. In a letter to the FCC, the Reverend Al Sharpton and other civil rights leaders said the joint venture between Comcast and NBCU would spur diversity "by increasing the participation of minorities in its news and public affairs programing and enhancing opportunities for minorities within its writing staff." Rep. Hank Johnson, chairman of the House of Representatives antitrust subcommittee, wrote to the FCC on December 17 in support of the venture. "I believe the parties have satisfactorily demonstrated that the proposed transaction will not undermine competition in the media and telecommunications industry," said Johnson. "I am reassured by my own rigorous examination of the proposal and the parties' stated commitments to the interests of the American consumer." Johnson's campaign received $5,000 from Comcast in the 2010 election cycle, according to data from the Center for Responsive Politics. An agreement was signed by Comcast and NBCU executives and civil rights groups including the NAACP, National Urban League and National Action Network, according to a memorandum of understanding between the groups and Comcast. A separate agreement was signed by the Asian American Justice Center, East West Players, the Japanese American Citizens League, the Organization of Chinese Americans, and the Media Action Network for Asian Americans. Both agreements call for increasing minority representation in all levels of the combined company's corporate structure and creating diversity councils to advise senior executives on diversity initiatives. Representative Henry Waxman, head of the House Energy and Commerce Committee, earlier in the month urged the FCC to complete its review of the Comcast-NBCU merger by the end of the year. Time is running short to do this as the FCC tackles controversial Internet traffic rules next week, and the holidays will likely see many officials leave town. Recommend Send IM Story Print Related Articles US-ENTERTAINMENT Summary Reuters - Saturday, December 18 Cable network and Steven Segal lose round in lawsuit Reuters - Saturday, December 18 "Larry King Live" draws 2.2 million for last show Reuters - Saturday, December 18 Nicollette Sheridan drops abuse claims in lawsuit Reuters - Saturday, December 18 Comcast-NBCU deal would create minority networks Reuters - Saturday, December 18 News Search Top Stories Iran atomic chief Salehi takes charge as new FM Preval agrees not to release Haiti vote count: OAS EU, US vow to fine-tune trade regulations IMF releases Greek loan, warns on growth Madoff investor's estate forfeits 7.2 billion dollars More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended US man is HIV-free after stem cell transplant WikiLeaks' Assangefree on bail, vows to clear name Science of man-made life can proceed: US panel Euro rescue pledges fail to dispel market unease Moody's slashes Ireland credit rating More Most Viewed » NASA finds new form of life... on Earth Defiant Obama defends tax cuts, eyes 2012 More Most Recommended » Elsewhere on Yahoo! 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