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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Black Friday shoppers tweet, friend and clip Sun Nov 29, 2009 8:16am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Nicole Maestri SAN FRANCISCO (Reuters) - Before deciding where to buy a laptop for his daughter on Black Friday, Nate Bryan was scouring the web for deals. But he was not just looking at retailers' websites. "I use Twitter and Facebook a lot for Black Friday," he said, referring to the day after Thanksgiving when retailers open their doors early and offer eye-popping deals. "People interested in computers post what they see online." Bryan, who lined up on Thanksgiving Day outside of a Best Buy in Springfield, Pennsylvania so he could buy a $500 laptop when the store opened on Friday, said he was using sites like Facebook and Twitter to shop smarter. "I spend more time online doing anything that will save me money," he said. Before heading to stores this Thanksgiving weekend, many consumers scoured Facebook, Twitter and websites that track Black Friday sales to decide where they wanted to shop. To win the business of these deal-driven consumers, an increasing number of retailers, including J.C. Penney Co Inc, Target Corp and Kohl's Corp are experimenting with social media this holiday. Twitter feeds were clogged this week with retailers trying to drum up excitement for the Thanksgiving weekend, which is seen as the official kick-off of the holiday shopping season. J.C. Penney tweeted about its 4 a.m. post-Thanksgiving day store openings, while Office Depot highlighted its Black Friday deals, including a Vivitar digital camera bundle, complete with a case and mini tripod, for $49.99. Toys "R" Us gave its Facebook fans the first glimpse of its Black Friday deals, while Sears held a Facebook sweepstakes to win a $500 gift card and the chance to shop its Black Friday deals before Thanksgiving. Marian Salzman, president of Euro RSCG Worldwide PR, said social media is becoming an integral part of the shopping experience for consumers who want advice from others before making a potential purchase and spending limited cash. Once deals are posting on Facebook or Twitter, consumers often repost them and share them with friends. "It's almost crowd sourcing for opinions," she said. "We increasingly need affirmation from our peers and our loved ones and the people that create our lifestyle to feel good about where we are buying things." NOT ALL SHOPPERS ARE FACEBOOK FANS Terry Xu was standing outside an OfficeMax in San Francisco on Friday morning, waiting to buy a printer and a monitor when the store opened at 7 a.m. Before deciding where to go for the best prices, he checked TheBlackFriday.com, a website that posts retailers' Black Friday ads. TheBlackFriday.com also has a Twitter feed and a Facebook page, where it was blasting out deals to its followers and fans on Friday. But social media has not yet caught on with everyone. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Parties complain of irregularities in Namibia vote Also On Reuters Blog: Why is Starbucks hiding its iconic logo? Big developing countries form climate change front Slideshow Slideshow: The world's top business hotels More Technology News Nokia-Siemens CEO says focus on market share: report Activision says "Call of Duty" series tops $3 billion Videogames find ways to help real CSI solve crimes French minister wants Europe to take on Google Acer says Windows 7 good for sales More Technology News... More News Black Friday sales barely up, online surges Saturday, 28 Nov 2009 05:46pm EST QUOTEBOX: Saturday shoppers still focused on bargains Saturday, 28 Nov 2009 04:17pm EST Black Friday sales up 0.5 percent: ShopperTrak Saturday, 28 Nov 2009 04:15pm EST No regrets as shoppers cut holiday gift lists Saturday, 28 Nov 2009 01:03pm EST Black Friday sales seen strong, but will it last? Friday, 27 Nov 2009 05:40pm EST Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Transsexual L.A. Times sportswriter found dead "Dubai model" was the vision of one man Abu Dhabi to aid Dubai on "case by case" basis Adam Lambert furor spreads to gay community Hacked climate emails called a "smear campaign" Dubai World refused distress-asset sale: report Black Friday sales barely up, online surges | Video Dubai debt woes may hit U.S. property market Cuba conducts war games with U.S. invasion in mind Big developing countries form climate change front Most Popular Articles RSS Feed Video Bomb caused Russian train crash Cargo plane crash in China Safer stoning at Haj Dozens dead in Russian train crash Bargain hunting on Black Friday Santas and angels gather in Berlin Couple crashes White House dinner Giant pandas arrive in Australia Woods home after car crash Muslims celebrate Eid Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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