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Edition: U.S. Article Comments (0) Video Follow Reuters Charlie Sheen sparks new era of cyber celebrity meltdowns Tweet Share this Link this By Christine Kearney NEW YORK (Reuters) - Tracking celebrities in trouble used to be so easy. First, there was the problem, then a public apology followed by a trip to rehab and interview in People magazine or on Oprah Winfrey's talk show. Now,... Email Print Related Topics Entertainment » Fashion » Technology » People » Media » Related Video Fired actor Charlie Sheen back to ranting Wed, Mar 9 2011 More delays for "Spider-Man"; Sheen winning Actor Charlie Sheen gestures towards the media as he leaves the Pitkin County Courthouse after a sentencing hearing in Aspen, Colorado August 2, 2010. Credit: Reuters/Rick Wilking By Christine Kearney NEW YORK | Wed Mar 9, 2011 10:33pm EST NEW YORK (Reuters) - Tracking celebrities in trouble used to be so easy. First, there was the problem, then a public apology followed by a trip to rehab and interview in People magazine or on Oprah Winfrey's talk show. Now, there's Charlie Sheen. The actor's eerie, self-made webcasts dubbed "Sheen's Korner," posted online this week to mock his former "Two and a Half Men" bosses and defend himself, mark celebrity behavior that has gone beyond the norm. And his Web rants may signal a future in which stars use the Internet to give fans unfettered access to their antics, for better or worse. "Since YouTube, digital culture has aided and enhanced -- or maybe the better word is abetted -- the celebrity meltdown," said Wired magazine senior editor Nancy Miller. "This will be a future where we see celebrity screw-ups happen in real-time." Sheen's expletive-filled webcasts show him agitated, smoking cigarettes through his nose, spewing energetic rants and repeating the same phrases over and over. Even celebrity website TMZ, which is known for publishing videos of outrageous celebrity antics, labeled Sheen's videos "disturbing." His behavior contrasts to pop star Britney Spears' when she suffered her career meltdown in 2007 and 2008. At that time, most of her antics were detailed the traditional way, by the paparazzi. She eventually found treatment, had her affairs taken over by her father and got her life back on track. Sheen has done just the opposite, making decisions on everything that goes on around him and pouring out his unchecked views to fans via online videos and tweets. "The more out-of-control the situation has become, the more he has broadcast himself -- literally streaming his opinions, views and rants," said People magazine assistant editor Kate Coyne, adding Sheen has invited people to watch his apparent breakdown "as it occurs, which is unprecedented." "WINNING" ONLINE? Yet, while it may seem bizarre to some, his behavior has proven popular. The 45-year-old has gained more than 2 million Twitter followers. His buzzwords such as "winning" and boasts of possessing "tiger blood" are rapidly invading pop culture. His erratic webcasts -- which appeared filmed with his own phone -- were viewed more than 700,000 times, and his name has been linked to products ranging from soft drinks to comic books. To some, Sheen is still the rebellious Hollywood hero. He has "created a new genre of 'meltdown-as-miniseries' that will inspire others to emulate him," said Robert Thompson, a Syracuse University professor of popular culture. "We seldom hear human beings talk like this, especially not human beings we all know through their on-screen work," he said. Indeed, an old rule among the star-making machinery of publicists, talent managers and other celebrity handlers has been to keep clients' personal lives private for fear they might jeopardize public images and lead to fewer job offers. But as technology gets easier to use and performers find it simple to post self-made videos and connect directly to fans, publicists may find them harder to control. It may seem that, so far, Sheen's antics have only added to his fame, but some Hollywood watchers are saying the actor has reached the point where he crossed into infamy. 1 2 Next Entertainment Fashion Technology People Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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