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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read WikiLeaks' Assange gets Australian peace prize 10 May 2011 Facebook may have leaked your personal information: Symantec 12:46am EDT Man jumps to death off world's tallest tower in Dubai 10 May 2011 Mississippi River crests near record at Memphis | 10 May 2011 U.S. warned Pakistan it would come to get bin Laden 10 May 2011 Discussed 144 Obama at U.S. base to pay tribute to bin Laden mission 124 Boehner demands trillion-dollar cuts in debt deal 88 Son says bin Laden sea burial demeans family: report Watched Microsoft to buy Skype for $8.5 bln Tue, May 10 2011 U.S. and China find common ground on currency Tue, May 10 2011 Japan refugees make brief trip home Tue, May 10 2011 Google sets aside $500 million for advertising probe Tweet Share this (Reuters) - Google Inc said it has set aside $500 million to potentially settle U.S. Justice department's probe into the company's online advertising practices, signaling yet another row with the regulators. The charge reduced the net income to $1.8... Email Print Related News Google launches music service without labels Tue, May 10 2011 AOL display advertising improves, shares jump Wed, May 4 2011 UPDATE 3-Las Vegas Sands takes hit in Singapore,shares drop Tue, May 3 2011 DOJ probe of AT&T, T-Mobile deal deepens: source Tue, May 3 2011 South Korea police probe Google over location data collection Tue, May 3 2011 Analysis & Opinion Microsoft’s $8.5 bln Skype price is in the cloud Tech wrap: LinkedIn IPO values firm at over $3 billion Related Topics Technology » Media » Regulatory News » Stocks Wed May 11, 2011 12:03am EDT (Reuters) - Google Inc said it has set aside $500 million to potentially settle U.S. Justice department's probe into the company's online advertising practices, signaling yet another row with the regulators. The charge reduced the net income to $1.8 billion, or $5.51 per share for the first quarter, Google said in a filing with the U.S. Securities and Exchange Commission (SEC) late on Tuesday. The company reported net income of $2.3 billion, or $7.04 a share for the first quarter. "In May 2011, in connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 million for the three month period ended March 31, 2011," Google said in the filing. However, Google said the charge will not have a material adverse effect on the company's business, even as it warned that it cannot predict the ultimate outcome of the Department of Justice's investigation. Google did not provide any further details about the investigation in the filing. The company declined to comment on the investigation when contacted by Reuters. The Internet search giant has had antitrust setbacks. It walked away from a search deal with Yahoo in 2008 when the Justice Department signaled it was prepared to challenge it. There have also been a series of complaints made to regulators, many from Google rivals which specialize in vertical searches like price comparison websites, which are widely seen as a threat to Google's position as a key gateway to online information. Several of these have complained to U.S. and European antitrust authorities that Google is seeking to hurt their business by making them hard to find in Google searches. (Reporting by Sakthi Prasad in Bangalore; Editing by Anshuman Daga) Technology Media Regulatory News Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. 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