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Gaming firm Rovio has teamed up with Singapore Telecommunications for the Singapore launch, having created the crowd game with Finnish startup Uplause Ltd, the creators of the world's first live event gaming platform. "We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters," Rovio's marketing chief Peter Vesterbacka said in a statement. Unlike most mobile-game crazes, Angry Birds -- in which players use a slingshot to attack the pigs who stole the birds' eggs -- has stayed at the top of the charts. In the crowd game, viewers control the slingshot on jumboscreens with their voices. After Singapore, Rovio and Uplause plan to take the new gaming experience to the biggest live events in the world -- to sports stadiums and rock concerts. The gaming company is expanding the brand across traditional merchandising, to things such as toys and baby products, and is talking to film studios about taking the birds to the big screen. Earlier this year, Rovio raised $42 million from venture capital firms in an investment co-led by Accel Partners, which has previously backed Facebook and Baidu, and Skype founder Niklas Zennstroem's venture capital firm Atomico Ventures. Rovio was founded in 2003 after three students including Niklas Hed -- CEO Mikael Hed's cousin and now Rovio's COO -- won a game-development competition sponsored by Nokia Oyj and Hewlett-Packard CO. It changed its name from Relude in 2005. (Reporting by Tarmo Virki; Editing by Will Waterman) Technology Small Business Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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