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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters "Transformers" aims to recharge U.S. box offices Mon Jun 22, 2009 7:25pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Edwin Chan LOS ANGELES (Reuters) - Big-budget "Transformers: Revenge of the Fallen" hits U.S. movie theaters on Wednesday, aiming to recharge box offices in a summer season that has lost momentum after 2009's strong start. Early reviews are mixed for director Michael Bay's effects-filled story of an alien vs. robot war on Earth that follows 2007 smash hit "Transformers," which raked in more than $700 million worldwide for its backers at DreamWorks and Paramount Pictures, a unit of media giant Viacom Inc. But movies like "Transformers: Revenge of the Fallen" are widely considered to be immune from negative criticism in their first weekend at box offices because, generally speaking, their core audience of mostly young men rarely read reviews. In fact on Monday, movie ticket site Fandango.com reported that hundreds of midnight showings ahead of Wednesday's debut already are sold out, and advance sales on Fandango are double what they were at this same time ahead of "Transformers." That is good news for Hollywood and for DreamWorks and Paramount. The movie cost $195 million to make, Bay told reporters at a news conference last week. "Year-to-date box office is great, but summer-to-date we're actually down in attendance ... I don't think there is anything wrong with movies, it's a typical summer season, but the first quarter was so strong," said Paul Dergarabedian, president of Hollywood.com Box Office. SUMMER HEAT? Hollywood's summer films, which can make up as much as 40 percent of overall annual box office tallies in the United States and Canada, started the first weekend of May with the launch of "X-Men Origins: Wolverine." Since then, about $1.68 billion worth of tickets have been sold, which is roughly equal to the same point one year ago. Attendance, however, is off 2.1 percent and the average ticket price is up to $7.35 compared to $7.18 last year. Year-to-date, U.S. and Canadian ticket sales remain up a strong 10 percent at $4.8 billion compared to $4.3 billion at the same point last year and attendance is up about 8 percent. The difference, box office watchers said, was 2009's first quarter, which was exceptionally strong with surprise hits such as "Paul Blart: Mall Cop." May and June saw a few key films like "Angels & Demons" fail to make a big mark with fans. "Transformers: Revenge of the Fallen" features toy cars that transform into robots and battle aliens who are looking to control Earth. Shia LaBeouf returns to his starring role as Sam Witwicky, a geeky boy with a sexy girlfriend (Megan Fox) and an otherworldly Camaro that shifts into an alien-fighting robot. Critics say LaBeouf does an able job, but with a dizzying array of alien robots loudly morphing into military hardware and blasting away at enemies, he's given too little to do. Variety called the movie "longer, louder and perhaps 'more than your eye can meet,'" compared to its 2007 predecessor. Others blasted the story. "Characters and comedy are in short supply in a plot that's basically an Indiana Jones-style search for a buried treasure," the Hollywood Reporter said. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Springsteen, Ticketmaster battle escalates Also on Reuters "Alice" aims to change household shopping habits Toyota heir carries weight of "Toyoda Restoration" Birth defects in China's Shanxi show human price of coal More Entertainment News Chris Brown gets probation for assault on Rihanna Peas manager charged in Perez Hilton fight U.S. reality TV stars Jon & Kate to split Streisand hits jazz on first studio album in 4 years O'Neal says dying Farrah Fawcett has agreed to marry More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Iran's Revolutionary Guards threaten crackdown | Video UPDATE 1-US reality TV stars Jon & Kate to split Washington subway crash kills 6, injures 70 | Video Al Qaeda says would use Pakistani nuclear weapons Iran starts airforce manoeuvres in Gulf US STOCKS-S&P turns negative for year in broad sell-off Confidence slipping in Obama economy rescue: poll | Video Apple CEO Jobs at work on Monday: witness Top Iran body rejects poll annulment demand: state TV Shot dog bites gunman Most Popular Articles RSS Feed Video Iran death sparks outrage At least 4 dead in DC train crash Signs of leadership rift in Iran Glover wins U.S. Open Coconut Kung Fu finger sets record Wimbledon begins;rain roof ready Craigslist suspect pleads not guilty Chavez backs Iran president Unmanned aircraft headline in Paris Iran toughens language Most Popular Videos RSS Feed We want to hear from you Join the Reuters Consumer Insight Panel and help us get to know you better Please take a moment to complete our survey Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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