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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read At least three killed by tornadoes in Arkansas 9:14am EDT Elizabeth Smart kidnapper could face life in prison 8:48am EDT HTC CEO says Windows Mango phones in development 8:43am EDT Netanyahu Congress speech raises few hopes 5:49am EDT Warning: Walking on a Florida street may be dangerous 4:26am EDT Discussed 327 Obama and Netanyahu face tense meeting on Mideast 126 As hours tick by, ”Judgment Day” looks a dud 105 Broadcaster silent as Judgment Day hours tick by Watched Scientists revive ancient spider in stunning 3D detail Tue, May 24 2011 Deadly Missouri tornado captured on video Mon, May 23 2011 Funnel cloud touches down in Oklahoma 4:31am EDT Microsoft's mobile software gets HTC, ZTE lift Tweet Share this By Lee Chyen Yee and Georgina Prodhan SHENZHEN/PARIS (Reuters) - Microsoft's new Windows Phone platform won instant support from major manufacturers on Wednesday when China's ZTE and Taiwan's HTC Corp pledged to launch smartphones running the... Email Print Related News ZTE to launch LTE devices, Microsoft Mango 7:47am EDT Microsoft revamps phone software, adds handset makers Tue, May 24 2011 NXP says demand for NFC chips to soar Thu, May 19 2011 Google, Apple not unassailable in smartphone race Thu, May 19 2011 Mobile hacking sets off security gold rush Wed, May 18 2011 Analysis & Opinion IBM looks set to sustain march on tech rivals Tech wrap: Microsoft carts out Mango phone OS Related Topics Technology » Media » People try the HTC Sensation mobile phone during its launch in London April 12, 2011. Credit: Reuters/Luke MacGregor By Lee Chyen Yee and Georgina Prodhan SHENZHEN/PARIS | Wed May 25, 2011 11:32am EDT SHENZHEN/PARIS (Reuters) - Microsoft's new Windows Phone platform won instant support from major manufacturers on Wednesday when China's ZTE and Taiwan's HTC Corp pledged to launch smartphones running the software. The software giant had stepped up its push into the cellphone market a day earlier with the launch of the new Windows Phone software, code-named Mango. It hopes a host of new features will help it close the gap on smartphone leaders Google Inc and Apple Inc. Microsoft has struggled for years to gain support from mobile phone manufacturers. All vendors in total sold just 1.6 million Windows Phones last quarter, giving it a market share of below 2 percent. Google and Apple together control more than 50 percent of the smartphone market. Windows Phone got a major boost in February when Nokia, the largest phone vendor by volume, said it would swap its own Symbian platform for Windows Phone. On Wednesday ZTE said it would roll out smartphones running updated Microsoft software later this year in Europe, and in 2012 in the United States. And Taiwanese smartphone maker HTC plans to bring out some models based on Microsoft's new software, its Chief Executive Peter Chou told Reuters on the fringes of an internet conference in Paris. "We are very committed to Windows phone products," he said. Analysts said Microsoft needed all the support it could get from handset vendors. "Increased support and competition can only help Windows Phone. It desperately needs more aggressively priced devices and a substantial promotional push to coincide with the Mango release," said Geoff Blaber, an analyst with CCS Insight. ZTE, which is known for its aggressive entrance into the telecom equipment market, could help to boost Microsoft's position among cheaper smartphones. ZTE expects to ship more than 80 million handsets this year, up by a third from last year's 60 million units, an executive told Reuters earlier this year. Key markets for ZTE's handsets include China, Europe and the United States. In the fourth quarter of 2010, ZTE became the fourth-largest handset maker by unit shipments globally, ranking behind Nokia, Samsung Electronics Co Ltd and LG Electronics Inc, market research group IDC said. (Reporting by Lee Chyen Yee and Huang Yuntao in Shenzen, Georgina Prodhan in Paris and Tarmo Virki in Helsinki; Editing by Alexander Smith) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. 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