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In Asia, sure MediaFile: Now on Facebook: Pulp Fiction Video: Fire destroys Branson's Caribbean retreat Slideshow: Shooting at Mexican soccer match Follow Reuters Facebook Twitter RSS YouTube Read Apple suppliers building cheaper, 8GB iPhone 4 7:22am EDT Exclusive: Apple suppliers building cheaper, 8GB iPhone 4:42am EDT UPDATE 1-Powerful Hurricane Irene churns toward southeast US 10:24am EDT Oil up on equities rise, China and German data | 11:45am EDT Libya rebels enter Gaddafi house: report | 11:42am EDT Discussed 259 GM says bankruptcy excuses it from Impala repairs 244 UPDATE 3-White House denounces Perry as Republicans target Fed 154 Obama accuses Congress of holding back U.S. recovery Watched Una Healy got naked on holiday Sat, Aug 20 2011 Lockheed Martin presents airship of the future Thu, Aug 18 2011 Buenos Aires Fashion week sizzles Mon, Aug 22 2011 "Mad Men" inspires look back for new TV hits Tweet Share this Email Print Related News Suicide rocks Beverly Hills "Real Housewives" Tue, Aug 16 2011 BBC America travels beyond "Doctor Who" for new hits Mon, Aug 15 2011 Disney third quarter beats Street but caution prevails Tue, Aug 9 2011 Gloria Steinem hopes for TV boycott of "Playboy Club" Tue, Aug 9 2011 Tim Allen searches for real men in return to TV Mon, Aug 8 2011 Analysis & Opinion Stratospheric emotions: Why we cry on the plane Film investing puts your money where your marquee is Related Topics Entertainment » Fashion » Television » Media » A booth set up to resemble a Pan American World Airlines (Pan Am) ticket counter promotes the new television series ''Pan Am'' at the ABC Summer TCA Press Tour in Beverly Hills, August 7, 2011. Credit: Reuters/Fred Prouser By Jill Serjeant LOS ANGELES | Tue Aug 23, 2011 9:26am EDT LOS ANGELES (Reuters) - "Basically, it's 'Mad Men', with boobs," quipped Joel McHale. The actor and comedian was joking recently about the upcoming drama series "The Playboy Club". But McHale could just as easily have been referring to much of the new fall season on U.S. television, as writers revisit the Swinging Sixties (and even the Seventies) in search of 21st century hits. Call it nostalgia, a chance to showcase sex, or the spell cast by multiple Emmy-winning drama "Mad Men", but period shows and reboots of classic series are making a comeback on TV. "Pan-Am" on ABC is set in the early 1960s at a time when jet travel was glamorous rather than groan-inducing; "The Playboy Club" on NBC features 1960s Bunnies in Chicago; "Charlie's Angels" storm back to ABC from the 1970s in a modern remake; and if drab post-war London is your cup of tea, you will find it in 1950s thriller "The Hour" on BBC America. Writer and producers deny they are in the copycat business, despite widespread admiration in Hollywood for the stylish but slow burning "Mad Men" on AMC. But the critical success of the 1960s advertising drama -- despite its tiny audience of less than four million viewers -- has inspired others to mine a period ripe with social change. "There was an enormous amount of American exceptionalism and hope and desire, and dreams that we were going to go to the moon. And yet the kettle was absolutely coming to a boil," said Thomas Schlamme, one of the creators of "Pan-Am". Christina Ricci, who plays one of the young flight attendants on the show, agreed. "There's that sense of excitement and freedom that goes with this sense of travel and everything being new." Ironically, what was seen entertainment wise on American television in the 1960s rarely captured the social, sexual, women's and civil rights revolutions of the era, said Robert Thompson, pop culture professor at Syracuse University. "1960s television was all about talking horses, monsters in the suburbs, flying nuns, witches and genies. It is as though the exciting '60s happened, but the entertainment television made at the time totally ignored all those things. "What 'Pan-Am' and 'The Playboy Club' can do is show an era in a TV series in a way that the actual era could never have done because of tighter standards and content rules at that time," Thompson said. SEXY OR SEXIST? But some of the behavior and attitudes considered standard in the early 1960s are seen differently through modern eyes. "The Playboy Club" (and to a lesser extent "Pan-Am") are already under attack for portraying women as sex objects. Some critics have suggested that both shows are going after big audiences simply by showing pretty young women in Playboy Bunny and stewardess costumes that are regarded as sexy. The shows' backers reject the accusations. "Playboy Club" executive producer Chad Hodge described his show as "all about empowering, and who these women (Bunnies) can be, and how they can use their position to get it." Schlamme of "Pan-Am" said the various ways women were treated by men in the early 1960s provided a great source of drama with multiple storylines. Different problems faced the updated "Charlie's Angels" and a 2011 remake of the British police drama "Prime Suspect" that originally starred Helen Mirren in the early 1990s. NBC's "Prime Suspect" is playing down the overt sexism among police toward women officers-in-charge that marked the original series. Creator Alexandra Cunningham said the new version with Maria Bello would be more humorous and would "try to make it more realistic, because sexism isn't gone. It's kind of more subtle and insidious in a modern world." The "Charlie's Angels" remake will bring the glamorous trio of female crime fighters closer to solid ground than their 1970s counterparts by focusing on character, producers said. TV executives say comparisons to "Mad Men" begin and end with the period setting of many of the new offerings. But as Americans struggle to emerge from recession, nostalgia is clearly back in fashion. "The early 60s were a very hopeful time, with all kinds of things beginning, and that's what ('The Playboy Club') is about," said executive producer Ian Biederman. "And that's why people are attracted to it right now -- to take a little break from the way things are today" (Editing by Bob Tourtellotte) Entertainment Fashion Television Media Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap 'Mad Men' Kid: Beware of January Jones 10:58am EDT "Everyone else is so nice" Neil Young, Francis Ford Coppola Conversations Highlight Toronto Film Fest Additions 11:14am EDT Christopher Plummer and Tilda Swinton will also appear in conversation; three dozen films added to complete lineup CNN's Anderson Cooper Strong in Demo, Still Low in Total Viewers 10:45am EDT Cooper is still low in total viewers, but his performance in the demo is cause for encouragement George Clooney, Brad Pitt, U2 Among Guests at Toronto International Film Festival 10:53am EDT Salman Rushdie, Cameron Crowe and Nicolas Cage are also expected to attend, along with hundreds of other familiar names We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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