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Edition: U.S. Article Comments (3) Email Print Reprints Read Special Report: A day without genetically altered orange juice 03 Dec 2010 WikiLeaks founder says guards against death threats 03 Dec 2010 South Korea and U.S. agree on auto deal to save trade pact 03 Dec 2010 WikiLeaks diverts to European websites amid U.S. fury 03 Dec 2010 South Korea repeats warning against North Korea 03 Dec 2010 Discussed 84 Saudi king urged U.S. to attack Iran: WikiLeaks 68 Obama to propose two-year federal worker pay freeze 65 Obama, Republicans in tax face-off at White House Watched Aerodynamics of flying snakes Thu, Dec 2 2010 Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 Analyst Research Report Title Price Entertainment & Media Industry Market Research and Competitive Analysis 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Entertainment & Media Industry Trends, Statistics & Analysis 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Green Business Google technology to aid forest efforts Google's new platform, Google Earth Engine, takes vast amounts of forest images from satellites and crunches it, allowing scientists to monitor forests from their own computers in minutes or seconds instead of the hours or days it took before. Full Article Special Report: Making forests pay in a warming world More Green Business news Top papers to charge online, but how? Tweet This Share on LinkedIn Share on Facebook By Jennifer Saba and Georgina Prodhan NEW YORK/LONDON (Reuters) - Three of the world's most influential newspapers have finally come to terms with the notion that charging readers online is the only way to survive. There is far less agreement on... Related News The Curling Network? Don't count on it Thu, Dec 2 2010 Reuters Summit-Viacom CEO sees ad market improving Thu, Dec 2 2010 Time Warner's Bewkes skeptical of Netflix plan Thu, Dec 2 2010 Reuters Summit-JCDecaux likely to consider dividend Thu, Dec 2 2010 Netflix scrambles future of TV and films Wed, Dec 1 2010 Analysis & Opinion FT hearts tablets so much, it’s spreading the joy among staff The NYT’s subscription strategy Related Topics Technology » Media » Stocks Arthur Sulzberger, Jr., chairman of The New York Times Company, speaks at the Reuters Global Media Summit in New York, November 30, 2010. Credit: Reuters/Brendan McDermid By Jennifer Saba and Georgina Prodhan NEW YORK/LONDON | Fri Dec 3, 2010 6:41pm EST NEW YORK/LONDON (Reuters) - Three of the world's most influential newspapers have finally come to terms with the notion that charging readers online is the only way to survive. There is far less agreement on how to go about that, the publishers of The New York Times, The Times of London and the Financial Times made clear at this week's Reuters Global Media Summit. The New York Times Co's launch of its long-awaited online payment system early next year will be the latest effort to convince readers to pay for what they have come to expect free. It will join News Corp's Times of London, whose own tests have achieved mixed results. "We create very valuable, important content and we are trying to ensure we get fairly compensated for it," said News Corp Chief Operating Officer Chase Carey. Carey and other top executives speaking this week at the Reuters summit are trying to calibrate prices and bundles of products that will not alienate advertisers, fearful of steep drop-offs in readers, and consumers, who are accustomed to free access. News Corp also owns the Wall Street Journal, which remains one of the few newspapers to have generated a healthy online business from subscriptions over the past decade. But the strategy, which worked well for a business publication, has failed to yield similar results for News Corp's most recent attempt to charge readers of the Times. News Corp put all the news from the Times' website behind a pay wall, charging 1 pound for a day or 2 pounds for a week's access. Its online readership dropped by almost 90 percent. Success will be measured over years, not a quarter, Carey said. "The media always want to declare judgment in a quarter." The New York Times, on the other hand, will employ a different tactic. It plans to announce as early as January prices for its "metered" model, which will charge readers after they access a limited number of articles for free on NYTimes.com. Arthur Sulzberger Jr, publisher of the New York Times, took pains to make clear the stark differences between the two papers' approach. "Please don't compare us to the Times of London," Sulzberger said. "They have a gate, a real wall. We aren't doing that. To compare us to them is just a false comparison." He added: "We want to be part of the digital ecosystem." It will be the second major attempt for the New York Times to convince readers to pay, mindful of the publishing industry's challenge. 1 2 Next Technology Media We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (3) Kad wrote: I paid for the New York Times the last time they had a metered model, and would do so again. It always puzzled me when it was cancelled and they gave everyone access to all the in-depth articles and coverage for free. Nothing like shooting your business in the foot. They should have worked harder to build on the model they had before, which sounds a lot like the model they want to start this time. Dec 03, 2010 7:25pm EST -- Report as abuse Robert76 wrote: Charging us to look at their limited materials on line? Ok, but whatever would we put in the bottom of our bird cages, then?? Dec 03, 2010 7:53pm EST -- Report as abuse Anthonykovic wrote: If I must PAY for news or television or radio, I expect the service to be ad-free. 0f course I accept ads when a service is provided free. Sadly though, many business models want the consumer to pay AND be bombarded with annoying commercial ads. Have the media geniuses not figured this out yet? Dec 04, 2010 12:29am EST -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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