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ABC's `The Bachelor' brings the women
By DAVID BAUDER,AP Television Writer AP - Wednesday, March 11
NEW YORK - Nothing like a broken engagement to goose the TV ratings: ABC milked three prime-time hours out of Jason Resnick's rejection of Melissa Rycroft on "The Bachelor," and all of them made Nielsen Media Research's top 20.
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The "After the Final Rose" special, when Resnick had some explaining to do, was the most-watched recap ever in the 13 editions of "The Bachelor." Sensing the result would make for water-cooler conversation, ABC decided a few weeks ago to prepare a second "After the Final Rose" special a day later, a decision that paid off handsomely in the ratings.
Among women aged 18 to 34, that first "After the Final Rose" special was more popular than any show except the Tuesday edition of "American Idol," Nielsen said.
For anyone who didn't follow it _ or any men _ Resnick dumped Rycroft after realizing he still had feelings for Molly Malaney, the woman who came in second during the matchmaking series.
ABC had twice as many female viewers as men last week: 68 percent to 32 percent, female to male, Nielsen said.
The network had an encouraging sign this Monday night, when the "Dancing With the Stars" new season premiere attracted 22.5 million viewers. That's the most-watched season opener for the program, Nielsen said.
Even though it's March, TV networks were clogged with reruns last week.
One prominent exception: CBS' "CSI: Crime Scene Investigation," where an episode with singer Taylor Swift as a guest star was seen by nearly 21 million viewers, the most-watched scripted show of the week.
CBS and Fox finished in a virtual dead heat last week, both averaging 11.2 million prime-time viewers. CBS' rating of 7.0 and 12 share topped Fox (6.5, 11), indicating more CBS viewers were watching alone; Fox dominated among the coveted 18-to-49-year-old demographic.
ABC averaged 8 million viewers last week (5.2 rating, 9 share), NBC had 6 million (3.8, 6), the CW 1.8 million (1.2, 2), My Network TV 1.6 million (1.0, 2) and ION Television 750,000 (0.5, 1).
Among the Spanish-language networks, Univision led with an average of 3.7 million viewers (1.9, 3), Telemundo had 1.1 million (0.6, 1), TeleFutura 680,000 (0.3, 1) and Azteca 160,000 (0.1, 0).
NBC's "Nightly News" continued its evening newscast dominance, averaging 9.4 million viewers (6.2, 12). ABC's "World News" was second with 8.1 million (5.5, 11) and the "CBS Evening News" had 6.4 million viewers (4.4, 9).
A ratings point represents 1,145,000 households, or 1 percent of the nation's estimated 114.5 million TV homes. The share is the percentage of in-use televisions tuned to a given show.
For the week of March 2-8, the top 10 shows, their networks and viewerships: "American Idol" (Tuesday), Fox, 24.31 million; "American Idol," (Wednesday), Fox, 22.78 million; "American Idol" (Thursday), Fox, 21.5 million; "CSI: Crime Scene Investigation," CBS, 20.88 million; "The Bachelor: After the Final Rose," ABC, 17.47 million; "The Bachelor," ABC, 15.48 million; "Two and a Half Men," CBS, 15.47 million; "NCIS," CBS, 13.67 million; "Desperate Housewives," ABC, 13.65 million; "CSI: Miami," CBS, 13.42 million.
___
ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV are units of News Corp. NBC and Telemundo are owned by General Electric Co. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.
___
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