Pakistanis angry over detentions in Times Sq. case Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They
AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e
BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German
Minister seeks closure of anti-Berlusconi websites Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who
By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an
Edition:
U.S.
Africa
Arabic
Argentina
Brazil
Canada
China
France
Germany
India
Italy
Japan
Latin America
Mexico
Russia
Spain
United Kingdom
Home
Business
Business Home
Economy
Davos 2012
Technology
Media
Small Business
Legal
Deals
Earnings
Summits
Business Video
The Freeland File
Markets
Markets Home
U.S. Markets
European Markets
Asian Markets
Global Market Data
Indices
M&A
Stocks
Bonds
Currencies
Commodities
Futures
Funds
peHUB
World
World Home
U.S.
Brazil
China
Euro Zone
Japan
Mexico
Russia
India Insight
World Video
Reuters Investigates
Decoder
Politics
Politics Home
Election 2012
Issues 2012
Candidates 2012
Tales from the Trail
Political Punchlines
Supreme Court
Politics Video
Tech
Technology Home
MediaFile
Science
Tech Video
Tech Tonic
Opinion
Opinion Home
Chrystia Freeland
John Lloyd
Felix Salmon
Jack Shafer
David Rohde
Bernd Debusmann
Nader Mousavizadeh
Lucy P. Marcus
David Cay Johnston
Bethany McLean
Edward Hadas
Hugo Dixon
Ian Bremmer
Mohamed El-Erian
Lawrence Summers
Susan Glasser
The Great Debate
Steven Brill
Geraldine Fabrikant
Breakingviews
Equities
Credit
Private Equity
M&A
Macro & Markets
Politics
Breakingviews Video
Money
Money Home
Global Investing
MuniLand
Unstructured Finance
Linda Stern
Mark Miller
John Wasik
James Saft
Analyst Research
Alerts
Watchlist
Portfolio
Stock Screener
Fund Screener
Personal Finance Video
Money Clip
Life
Health
Sports
Arts
Faithworld
Business Traveler
Entertainment
Oddly Enough
Lifestyle Video
Pictures
Pictures Home
Reuters Photographers
Full Focus
Video
Reuters TV
Reuters News
Article
Comments (0)
Follow Reuters
Facebook
Twitter
RSS
YouTube
Read
More cracks found in Airbus A380 wings
8:27am EST
Iran warns region against "dangerous" stance on Hormuz
4:01pm EST
Perry ends presidential run, backs Gingrich
|
2:05pm EST
Power out, snowfall records smashed in Seattle
11:41am EST
Apple jumps into digital textbooks fray
3:15pm EST
Discussed
123
Romney opens 21-point lead in South Carolina: Reuters/Ipsos poll
109
Obama set to reject Keystone oil pipeline: sources
95
Ohio woman loses appeal on ”White Only” pool sign
Watched
Was there a rape on Big Brother?
Wed, Jan 18 2012
Will Russia spill blood?
Tue, Jan 17 2012
Obama rejects Keystone pipeline
Wed, Jan 18 2012
Focus on past glory kept Kodak from digital win
Tweet
Share this
Email
Print
Related News
MARKET PULSE-US stocks to watch: Kodak, Bank of America
10:20am EST
UPDATE 3-Kodak files for bankruptcy, secures $950 mln lifeline
2:31am EST
Japan's Fujifilm calls for Swiss-style yen
Wed, Jan 18 2012
Exclusive: TPG willing to invest $1 billion in Olympus
Fri, Jan 13 2012
UPDATE 1-Market Chatter -- Corporate finance press digest
Fri, Jan 13 2012
Analysis & Opinion
M & A wrap: Kodak files for bankruptcy
A municipal bankruptcy does not ruin a state
Related Topics
Tech »
Deals »
Global Deals Review: 2011 Q3 »
Global Deals Review: 2011 Q2 »
Global Deals Review »
Inflows Outflows »
Media »
Consumer Electronics Show »
A Kodak Retina camera is seen in a photo store in London January 19, 2012. Eastman Kodak Co, the photography icon that invented the hand-held camera and helped bring the world the first pictures from the moon, has filed for bankruptcy protection, capping a prolonged plunge for one of America's best-known companies.
Credit: Reuters/Stefan Wermuth
By Ernest Scheyder
NEW YORK |
Thu Jan 19, 2012 12:10pm EST
NEW YORK (Reuters) - Eastman Kodak Co's long decline that culminated in a bankruptcy filing on Thursday can be traced back to one source: the former king of photography's failure to reinvent itself in the digital age.
The more than 130-year-old American icon filed for Chapter 11 protection in the U.S. Bankruptcy Court for the Southern District of New York, saying it had obtained a $950 million credit facility to stay afloat while it tries to cut more than $6 billion in liabilities.
The filing was not unexpected: Kodak has already become a cautionary tale for anyone considering a career in business.
Students at top M.B.A. programs read a case study each year that explores, in painful detail, the strategic mistakes that led to the company's slide as digital photography overtook film.
Unlike peers such as IBM and Xerox Corp, which managed to create new revenue streams when their legacy businesses declined, critics fault Kodak for abandoning new projects too quickly, for spreading its digital investments too broadly, and for a complacency in its Rochester, New York, base that blinded the company from technological leaps elsewhere.
"The seeds of the problems of today go back several decades," said Rosabeth Kanter, the Arbuckle professor of business administration at Harvard Business School.
"Kodak was very Rochester-centric and never really developed a presence in centers of the world that were developing new technologies," she said. "It's like they're living in a museum."
CRIPPLED BY NOSTALGIA
In 1888, George Eastman invented a machine that captured images on large plates of glass. Not content with that breakthrough, he went on to develop roll film and later the Brownie camera.
His company became a household name by helping Americans record their most important life events, first in black-and-white prints and then in Kodachrome color, coining the ubiquitous phrase "It's a Kodak moment."
In the 1960s, Kodak began to study the potential of computers and made a big break in 1975, when one of its engineers, Steve Sasson, invented the digital camera -- a toaster-sized image sensor that captured rough hues of black and white.
But Kodak did not immediately recognize its mass-market potential and focused instead on high-end cameras for niche markets. Executives also feared cannibalizing their core film sales.
"When (George Eastman) died, he had exerted such an influence on the company that one of the things that Kodak immediately became bound up in nostalgia," said Nancy West, a University of Missouri professor who wrote a history of Kodak's early years. "Nostalgia's lovely, but it doesn't allow people to move forward."
Sony Corp launched its own digital camera in 1981, a development that sent "fear through the company," according to a Kodak case study written by Harvard professors Giovanni Gavetti and Rebecca Henderson. The paper is studied at Columbia, the University of Chicago and other top business schools.
Despite those chills, it was not until a decade later in 1991 that Kodak's first digital product for every-day use hit the market, and it was not a camera, but a Photo CD.
Kodak introduced a line of pocket-sized digital cameras in 1996 with the DC20, but made its biggest push into the marketplace in 2001 with the Easyshare brand. By then, the field was already crowded with products from Canon Inc and other Asian manufacturers.
MISSED OPPORTUNITIES
Kodak said in its filing that it hoped to emerge from bankruptcy in 2013. It tried to restructure in the past by closing 13 film plants and 130 photo labs between 2004 and 2007, slashing its workforce by 50,000.
The loan and bankruptcy protection from U.S. trade creditors may give Kodak the time it needs to find buyers for some of its 1,100 digital patents -- key to its remaining value -- and to reshape the business while continuing to pay its 17,000 workers.
Kodak Chief Executive Antonio Perez, who had once called digital cameras a "crappy business," said bankruptcy was a necessary step. "Now we must complete the transformation by further addressing our cost structure and effectively monetizing non-core intellectual-property assets," Perez said.
At the annual Consumer Electronics Show in Las Vegas last week, Perez and Kodak introduced two new cameras it said could connect wirelessly with printers and post pictures to Facebook.
But some gadget reviewers were unexcited, saying the new cameras could not connect to the Web without piggybacking on a smartphone or Wi-Fi connection.
"People aren't just intrigued by new features unless it's something revolutionary. These are incremental features," said Suzanne Kantra, editor of the tech blog Techlicious and a former tech editor at Popular Science.
"Being able to get to the front of the pack again is going to require a much-bigger leap."
Analysts said Kodak could have become a social media powerhouse if it had successfully convinced consumers to use its online service to store, share and edit their pictures. Instead, Kodak focused too much on devices, and lost the online battle to social networks like Facebook.
ATTEMPTS AT DIVERSIFICATION
Over the years, Kodak has dabbled in different products to diversify its business. In 1988, it bought Sterling Drug for $5.1 billion, best known for making Lysol cleaning products. That deal saddled Kodak with too much debt, which had swelled to $9.3 billion by 1993.
Kodak spun off its chemical arm Eastman Chemical Co in 1994 to help reduce debt, only to then sell Sterling off in parts the same year.
"All these attempts to sort of move the company in different directions, that's a problem of not wanting to embrace change," West said.
By 1993, Kodak had spent $5 billion on digital imaging research, but the funds were being diverted to 23 separate digital scanner projects.
The money did help Kodak capture an early lead in the market and it had a 27 percent market share by 1999. But that slipped to 15 percent by 2003 and 7 percent by 2010, as Kodak ceded ground to Canon, Nikon Corp and others.
Kodak was losing $60 for every digital camera it sold by 2001 and it was trying to quell a war that had erupted between its digital and film staff, according to the Harvard case study.
By 2007, the company realized it needed to put more resources into the consumer camera market so it sold its healthcare imaging unit, which made X-ray equipment for hospitals and dentists and had been highly lucrative since 1896.
Kodak pocketed $2.35 billion from the sale to private equity firm Onex, but analysts said it was a mistake to get out of the business when baby boomers were about to retire in droves and demand for X-rays would increase.
Kodak's logic for the deal: it did not want to spend the money to evolve the health business to all-digital technology.
"In the law we call it, 'a bird that likes to fly backwards.' Because, it's more comfortable looking where it's been than where it's going," said Dan Alef, the author of a biography on George Eastman.
"George Eastman never looked back," he said. "He always looked forward to doing something better than what he had done, even if he had the best on the market at the time."
Eastman, who had suffered from a painful spinal disorder, committed suicide with a bullet to the heart in 1932 at age 77, leaving a note that said: "My work is done."
PATENT SALE
Financial analysts consider Kodak's technology patents to be its most valuable asset, saying its best hope is the sale of imaging patents that could fetch more than $1 billion.
Most digital cameras in the world use technology patented in part by Kodak, making the holdings highly lucrative. Kodak recently sued Apple Inc and HTC Corp, complaining of a breach of those patents.
The bankruptcy filing puts Kodak in the company of movie rental chain Blockbuster and bookstore owner Borders, which both collapsed after struggling to compete with digital rivals.
"They'll hopefully come out a much leaner, more financially stable company that will allow them to focus on whatever their core business is going to be," said Craig Welin, a restructuring attorney at Frandzel, Robins, Bloom & Csato law firm in Los Angeles. "But it'll be very interesting to see what's left at the end of the day."
(Reporting By Ernest Scheyder and Liana B. Baker; Editing by Tiffany Wu and Maureen Bavdek)
Tech
Deals
Global Deals Review: 2011 Q3
Global Deals Review: 2011 Q2
Global Deals Review
Inflows Outflows
Media
Consumer Electronics Show
Related Quotes and News
Company
Price
Related News
Tweet this
Link this
Share this
Digg this
Email
Reprints
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (0)
Be the first to comment on reuters.com.
Add yours using the box above.
Edition:
U.S.
Africa
Arabic
Argentina
Brazil
Canada
China
France
Germany
India
Italy
Japan
Latin America
Mexico
Russia
Spain
United Kingdom
Back to top
Reuters.com
Business
Markets
World
Politics
Technology
Opinion
Money
Pictures
Videos
Site Index
Legal
Bankruptcy Law
California Legal
New York Legal
Securities Law
Support & Contact
Support
Corrections
Advertise With Us
Connect with Reuters
Twitter
Facebook
LinkedIn
RSS
Podcast
Newsletters
Mobile
About
Privacy Policy
Terms of Use
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
Thomsonreuters.com
About Thomson Reuters
Investor Relations
Careers
Contact Us
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.