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Friday, 3 June 2011 - The real deal? Groupon files for public offering |
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    Edition: U.S. Article Comments (0) Video Follow Reuters Facebook Twitter RSS YouTube Read Hackers attack another Sony network, post data 02 Jun 2011 U.S. teenager mistakenly killed by Costa Rica hotel guard 12:05am EDT Hackers attack another Sony network and post data 3:17am EDT Anthony insisted nanny took girl, even after admitting lies 02 Jun 2011 The real deal? Groupon files for public offering | 02 Jun 2011 Discussed 73 150 economists back U.S. Republicans in debt fight 53 Air France jet crashed nose-up after 4 minute ordeal 43 Romney charges that Obama has ”failed America” Watched Scientists revive ancient spider in stunning 3D detail Tue, May 24 2011 Massive Australian waterspout caught on film Mon, May 30 2011 Facing a cyber threat 1:03am EDT The real deal? Groupon files for public offering Tweet Share this Email Print Factbox Key facts about Groupon Thu, Jun 2 2011 Analysis & Opinion Tech wrap: Groupon offers itself to the public Groupon’s Andrew Mason demonstrates how to stonewall Related Topics Technology » Deals » Global Deals Data 2011 Q1 » Personal Finance » Media » Facebook » Related Video Groupon ready for IPO Thu, Jun 2 2011 An online coupon sent via email from Groupon is pictured on a laptop screen November 29, 2010 in Los Angeles. Credit: Reuters/Fred Prouser By Jennifer Saba and Sarah McBride NEW YORK/PALOS VERDES, California | Thu Jun 2, 2011 9:35pm EDT NEW YORK/PALOS VERDES, California (Reuters) - Daily deals site Groupon Inc filed for an initial public offering, hoping to capitalize on the biggest investor stampede into Web start-ups since the dotcom bubble burst a decade ago. The company filed on Thursday to raise up to $750 million in its IPO, an offering that has been speculated about for months and that will be watched as a barometer of whether Internet valuations have become too rich. In April, a source told Reuters that Groupon could raise as much as $1 billion in an IPO that could value it at $15 billion to $20 billion. Thursday's filing did not specify the number of shares to be sold in the IPO, the price range, or the exchange, though it did say the shares would trade under the symbol "GRPN." It also said the $750 million figure is preliminary and may change. Other Web companies including LinkedIn Corp and China's Renren Inc have had strong IPO premieres, and anticipation is building toward a fever pitch for potential offerings by Facebook and Twitter. Pandora, a Web radio company, raised its IPO size to up to $141.6 million on Thursday -- 40 percent more than estimates. Some doubt whether the buzz surrounding the new Web generation is justified, warning that the hype is reminiscent of the atmosphere prior to the dotcom bust in 2001. Groupon has also been called into question by critics who say its business -- essentially a coupon service -- can be easily replicated both by startups and existing Web powerhouses. Google has already begun such a service. At the All Things Digital conference Wednesday, Groupon Chief Executive Andrew Mason himself admitted he feared possible competition from businesses that "have some twist on the model we haven't thought of yet." "I think investors will go for this one," said Ryan Jacob, chairman and chief investment officer of Jacob Funds, which includes the Jacob Internet Fund. "Whether or not it's worth the valuation it comes at is still an open question." Groupon in the filing warned that it has incurred losses ever since its birth 2-1/2 years ago, that its technology may not be up to the task of handling demand, that expenses are bound to rise, and that the market may not continue to grow. "As with any business in a 30-month-old industry, the path to success will have twists and turns, moments of brilliance and other moments of sheer stupidity," Mason, 30, said in a letter to potential stockholders that was attached to the filing. BUBBLE? WHAT BUBBLE? Groupon backer Marc Andreessen, the Netscape co-founder who took part in a recent round of funding, waved off fears of an emerging tech bubble, citing historically low PE ratios. Founded in November 2008 by Mason, a Northwestern University music major, Groupon offers discounts on everything from restaurant dining to sky-diving excursions. The "group" part of the name refers to the fact that many deals are activated only when a certain number of people sign up. Discounts often run from 50 to 70 percent; on Wednesday it offered $20 worth of T-shirts at Old Navy, a Gap Inc chain, for $10. Groupon, which has 83.1 million subscribers and deals with nearly 57,000 local merchants in 43 countries, is backed by some of the top venture capital firms in Silicon Valley, including Andreessen Horowitz, Battery Ventures, Greylock Partners and Kleiner Perkins Caufield & Byers. T. Rowe Price Group and Fidelity Investments also own a stake, among others. At one point, Groupon caught the eye of Google, which approached the company with a $6 billion takeover offer in December but was rebuffed, a source told Reuters at the time. Today, Google, Facebook, LivingSocial and a clutch of other Web companies are offering their own coupon programs. Moreover, Groupon noted in its filing it depends on existing partners and potential rivals like Google and Facebook to lure business. "Groupon's had a lot of success in its early stages, but the model of group buying has limited barriers to entry and it's being replicated," said BCG Partners' Colin Gillis. RAPID EXPANSION Groupon for now holds a clear lead over rivals such as LivingSocial, part-owned by online giant Amazon.com Inc. LivingSocial has about 26 million subscribers. Filing an IPO while ahead, along with demand for consumer tech companies, should help Groupon raise money. "The IPO window has been closed so long there's a backlog of demand," said Ethan Kurzweil, a vice president at Bessemer Venture Partners, which backed LinkedIn. But whether Groupon can turn its popularity into profit is another matter. The company takes a cut from merchants that provide the coupons: in the first three months of the year its revenue totaled $644.7 million. But it incurred a net loss in the period of $146.48 million as it spent heavily to expand, both by acquiring customers and by signing up merchants. "The growth is astronomical and clearly a lot of the money they're making is being plowed right back in the company," said Jacobs. "The biggest concern is going to be: is this kind of growth sustainable with a lot of new entrants in the market?" While Groupon enjoys the spotlight trained on social media companies such as Zynga, it needs resources others don't -- a huge sales staff to enlist merchants and handle customer service. Groupon disclosed in its filing that its staffing ballooned to more than 7,000 employees at the end of March from 37 in June 2009. Mason said it now had 8,000 employees. Morgan Stanley, Goldman Sachs and Credit Suisse will act as underwriters. (Writing by Paul Thomasch; Additional reporting by Clare Baldwin, Phil Wahba, Alexei Oreskovic; Editing by Tim Dobbyn, Gary Hill) Technology Deals Global Deals Data 2011 Q1 Personal Finance Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback   Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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