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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Obama warns Koran-burning would boost al Qaeda | Video 11:05am EDT Obama firm against tax cuts for rich 11:00am EDT B vitamins found to halve brain shrinkage in old 08 Sep 2010 Fidel Castro says Cuban model no longer works 08 Sep 2010 Economists cut U.S. growth forecast again 9:25am EDT Firm can't fire man for 1.8 cent theft 03 Sep 2010 Former singer with boy band LFO dies of leukemia 08 Sep 2010 Obama: U.S. can't afford to extend tax cuts for rich | Video 08 Sep 2010 Wall Street rises on upbeat economic data 10:29am EDT Health reforms trigger spending shift 8:10am EDT Obama warns Koran-burning would boost al Qaeda | Video 11:05am EDT B vitamins found to halve brain shrinkage in old 08 Sep 2010 Fidel Castro says Cuban model no longer works 08 Sep 2010 Editor's choice 8:45am EDT Pictures of the month: August 31 Aug 2010 B vitamins found to slow progression of dementia 7:22am EDT Strange and unusual 26 Aug 2010 German party mistakenly hands out porn pens to kids 03 Sep 2010 Google seeks to speed up Web searches 08 Sep 2010 Can money buy happiness? Maybe, up to $75,000 08 Sep 2010 NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Apple to make app development more flexible Tweet This Share on LinkedIn Share on Facebook Related News Salesforce.com offers Chatter networking on mobile Wed, Sep 8 2010 Google to start TV service in U.S. this autumn Tue, Sep 7 2010 UPDATE 2-Google to start TV service in US this autumn Tue, Sep 7 2010 New application measures mobile phone radiation Tue, Sep 7 2010 Music labels eager for Google-Apple battle Thu, Sep 2 2010 Analysis & Opinion When should investors sell their Apple stock? Gulf BlackBerry row lifts veil on state cyberspies Related Topics Technology » Media » Apple Inc. CEO Steve Jobs speaks in front of the display showing buttons of various apps during the iPhone OS4 special event at Apple headquarters in Cupertino, California April 8, 2010. Credit: Reuters/Robert Galbraith NEW YORK | Thu Sep 9, 2010 10:33am EDT NEW YORK (Reuters) - Apple Inc said on Thursday it is relaxing strict guidelines on how software developers create applications for its popular App Store service even as it faces competition from Google Inc's in the wireless sector. Apple plans to ease restrictions on which development tools can be used to create applications for its iOS system to give developers more flexibility. The Cupertino, California company has been criticized by developers for its strict guidelines. The company said in its statement that after listening to feedback from developers its new guidelines would still preserve the security the company needs. Apple also offered to be more transparent by saying it will publish App Store Review Guidelines for the first time to help developers understand how submitted applications are reviewed. This had been another controversial area for some developers who had complained that the approval process has been opaque and arbitrary. "We hope it will make us more transparent and help our developers create even more successful apps for the App Store," Apple said in its statement. The App Store, made popular by the success of the iPhone, has distributed over 6.5 billion downloads from over 250,000 different apps since its debut in July 2008, making it the world's largest mobile application platform according to Apple. It also said App Store developers earned over $1 billion from the sales of their apps. But Google CEO Eric Schmidt has said in recent weeks that devices based on its competing Android wireless operating system are being activated at a rate of 200,000 a day, making it a strong rival to the iOS system. The Android system will also be based on a wider range of manufacturers' devices and wireless carriers when compared with the iPhone. (Reporting by Yinka Adegoke; Editing by Derek Caney) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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