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Edition: U.S. Article Comments (0) Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Violence flares before key Greek austerity vote | 29 Jun 2011 UPDATE 1-Los Alamos scurries to protect nuclear lab from fire 28 Jun 2011 Looking for answers, Casey Anthony's father bought gun 29 Jun 2011 WRAPUP 8-Obama call for stimulus may complicate debt talks 29 Jun 2011 Euro extends gains, cheered by Greek vote 29 Jun 2011 Discussed 221 Biden deficit-cut talks hit impasse: Rep. Cantor 114 Fragile economy pushed Obama to tap oil reserves 97 Top Republicans insist no taxes in debt deal Watched Austerity vote passed amid violent Greek protests Wed, Jun 29 2011 A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 New report delves into the costs of war Wed, Jun 29 2011 Author James Patterson eyes movies, kids reading Tweet Share this Email Print Related News Harry Potter ebooks are on the way, but no sequel Thu, Jun 23 2011 Google signs up British Library to books project Mon, Jun 20 2011 "The Book of Mormon" scoops Tony Awards Mon, Jun 13 2011 Expletive-laced kids book parody is unlikely hit Mon, Jun 13 2011 In media win, Apple relaxes rules for content Thu, Jun 9 2011 Analysis & Opinion 10 marketing lessons for early stage tech startups Author self publishes aromatherapy-scented children’s books Related Topics Entertainment » Fashion » Arts » Lifestyle » 1 / 3 Novelist James Patterson poses in this undated handout photo. Credit: Reuters/Deborah Feingold/Handout By Christine Kearney NEW YORK | Wed Jun 29, 2011 5:23pm EDT NEW YORK (Reuters) - Prolific novelist James Patterson has raised the stakes on what it means to be a modern-day publisher, again, and this time he is doing it for one of his passions -- getting kids to read. The bestselling author, who most often is equated with being at the forefront of mass market fiction's dominance of the publishing industry, has this week for the first time released two books on the same day in the United States -- one aimed at adults and the second for kids. The idea, he said, is that parents will enter a book store -- physical or online -- to buy his new suspense novel, "Now You See Her," and might also pick up his newest fiction for young readers, "Middle School, The Worst Years of My Life." Some fans will likely praise Patterson for upping his push to get American kids reading more. But there is little doubt that skeptics may think it a clever plot to boost book sales. Patterson, who began his career as an advertising guru before becoming a novelist, is a certifiable entertainment mogul. He is responsible for a record 45 New York Times hardcover No. 1s with 230 million copies sold worldwide. Yet, he says this week's dual-book publishing ploy is not about sales but about exposing kids to novels. And he claims his 17 young reader books show he is serious about kids, young adult books and reading. "I am obsessed with it," said the 64-year-old who launched his website readkiddoread.com in 2008 to help parents pick kids' books. "It's a huge, huge problem in this country and probably all other countries. But we have millions of kids in this country who have never read a book in their life." Indeed, one in six U.S. children do not read proficiently by the time they reach the end of third grade, according to the nonprofit group Children's Literacy Initiative. His latest novel for youngsters, "Middle School," which was co-written with Chris Tebbetts, is his first book to target middle-grade kids. It aims to be a funny look at classes through the eyes of a boy called Rafe, coping with bullying, crushes and family changes, complete with wacky illustrations. MEDIA MOGUL OR JUST "GOOD STORYTELLER"? After starting out in the mid-1970s with a book that scored only modest sales, Patterson left a top job in advertising and now has 83 books published. His work has sold in some 100 countries and has been rewritten in 43 languages. Last year Patterson outsold Stephen King, Dan Brown, Stieg Larsson and John Grisham combined, and already in 2011 he is outselling all four combined, according to his publisher Little, Brown & Co. But Patterson didn't stop at publishing novels. Last year, his company James Patterson Entertainment expanded into comic books. This year, his young adult fantasy, "Witch & Wizard," is being made into a movie, and so is another of his books featuring popular detective Alex Cross. After earlier film adaptations of thrillers "Along Came A Spider" and "Kiss The Girls," Patterson began finding money to make movies himself. Now, he uses Hollywood's studios solely for distribution, which normally means more control of scripts and costs, as well as a greater share of profits. Yet, his brand of publishing and expansion into other forms of entertainment has brought criticism for his method of using collaborators to write books with him in order to boost the volume of work that bears his name. Patterson defends his practice by pointing out that movies and TV shows have teams of writers. Working with others is necessary, he said, because he has "a gazillion ideas" and he cannot physically write them all "in the same way Steven Spielberg can't direct every movie." He has full control over the work, he said, which typically involves him putting together an extensive story outline before handing it over to a writer for a first draft, with whom he constantly checks in, before handling many rewrites. Patterson says his lower middle-class background and varied life experiences, including a stint working in a mental hospital, have given him a good feel for people, characters and story -- not only for adults, but kids, too. "For some reason in this country people are so into the idea of rugged individualism," he said. "That's why people will get particularly negative about it," he said. "Read the book. You read the book and you hate it, (then) you can be negative." (editing by Mark Egan and Bob Tourtellotte) Entertainment Fashion Arts Lifestyle Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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