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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Violence flares before key Greek austerity vote | 29 Jun 2011 UPDATE 1-Los Alamos scurries to protect nuclear lab from fire 28 Jun 2011 Looking for answers, Casey Anthony's father bought gun 29 Jun 2011 WRAPUP 8-Obama call for stimulus may complicate debt talks 29 Jun 2011 Euro extends gains, cheered by Greek vote 29 Jun 2011 Discussed 221 Biden deficit-cut talks hit impasse: Rep. Cantor 114 Fragile economy pushed Obama to tap oil reserves 97 Top Republicans insist no taxes in debt deal Watched Austerity vote passed amid violent Greek protests Wed, Jun 29 2011 A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 New report delves into the costs of war Wed, Jun 29 2011 Dell to keep up acquisitions, sustain margin growth Tweet Share this Email Print Related News Wall St posts biggest 3-day surge in three months Wed, Jun 29 2011 Microsoft rolls out Office in the cloud Tue, Jun 28 2011 Venture firms seek light green tech bets Tue, Jun 28 2011 Global M&A seen rising, but at slower pace Fri, Jun 24 2011 Oracle hardware sales drop, shares fall Thu, Jun 23 2011 Analysis & Opinion Give the states the power to build jobs Deals wrap: LSE may become a target Related Topics Technology » Deals » 2011 Q2 » Global Deals Review - Parent folder » Inflows Outflows » A man wipes the logo of the Dell IT firm at the CeBIT exhibition centre in Hannover February 28, 2010. The world's largest IT fair CeBIT opens its doors on March 2 and runs through March 6. Credit: Reuters/Thomas Peter By Poornima Gupta AUSTIN, Texas | Wed Jun 29, 2011 9:29pm EDT AUSTIN, Texas (Reuters) - Dell Inc (DELL.O) plans to keep making acquisitions and expects to hold on to recent gains in profit margins, as it expands into areas such as storage and computer services. CEO Michael Dell said on Wednesday the computer maker will focus on "midmarket opportunities," including small and medium businesses in the public sector and the healthcare industry as the company looks for long-term revenue growth of about 7 percent. Addressing a key investor concern, executives at an annual analyst conference said they expect to sustain recent improvements in gross margins, and continue to see strength in corporate information technology upgrades. Shares in the company, once the world's top maker of computers, closed up 2.6 percent at $16.42. The company, which is diversifying its revenue base in the face of weakened consumer demand, has enjoyed renewed favor from investors after quarterly results rose and it raised its 2012 outlook in May on strong corporate sales and improved profitability. "We...heard a much better tone and story than in recent years. Dell still has a way to go on their transformation, but we were impressed that they have accomplished what they set out to do over the last year," said Wells Fargo analyst Jason Maynard. "It is not entirely clear if the recent improvements in margins are temporary given better demand/spending versus their structural changes. For now, we believe this remains the primary debate on the stock," he said in a client note. Dell, which did not update its forecasts for fiscal 2012 at the conference in Austin, Texas, has been trying to move into fast-growing tablet and smartphone markets and such businesses as data center equipment. Storage and service remain a key area of growth for the company. Dell expects revenue from storage to grow 15 percent to 20 percent a year on average in the next four years, and revenue from services to expand an average 7 percent to 9 percent a year over the same period. Dell, which has steadily conceded market share to Hewlett-Packard Co (HPQ.N) and Acer Inc (2353.TW) in past years, has shown progress on improving margins by moving into higher-margin businesses. Its first-quarter gross margin was 23.4 percent, the highest since the same quarter in 1992. The company also has been focused on wringing savings out of its supply chain, helping boost margins. "That has made Dell much healthier and much more competitive," Michael Dell said. SELECTIVE ACQUISITIONS Dell is looking to expand its services business in Europe and Latin America, executives said. Dell on Wednesday forecast revenue of $4 billion to $5 billion in storage by fiscal 2015, up from $2.3 billion in fiscal 2011. And it expects its technology services business to generate $10 billion to $11 billion in the same period, from $7.7 billion last fiscal year. The services unit has signed 60 percent more deals so far this year, amounting to about $800 million, compared with the same period last year, said Steve Schuckenbrock, head of Dell's services unit. The company is investing in growing the services team, he said. Dell also is increasingly using acquisitions to help it be a one-stop shop for corporate information technology needs, snapping up about eight companies in its last fiscal year, including information-security company SecureWorks Inc. With Dell continuing to face competition in data center computing from companies like International Business Machines Corp (IBM.N) and HP, the company said it remains on the hunt for small to mid-sized assets that can further its ambition of becoming a one-stop shop for corporate technology needs. Dell would use acquisitions to increase its presence in the storage business, among other markets, or to geographically expand its services and software units, Chief Financial Officer Brian Gladden told Reuters. But it would eschew a strategy adopted by rival HP, which bought Palm and its operating system software. "It's counter to our strategy," he said. "We tend to be much more open to multiple (operating systems)." Some Wall Street analysts see Dell becoming more acquisitive within software, focusing on cloud applications and its services group. Dell had about $15.2 billion in cash and investments at the end of its first quarter. "We are being selective and patient as we think about our acquisition strategy," Gladden told the conference earlier. (Additional reporting by Sinead Carew in New York. Editing by Gerald E. McCormick, Lisa Von Ahn, Robert MacMillan and Carol Bishopric) Technology Deals 2011 Q2 Global Deals Review - Parent folder Inflows Outflows Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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