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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Vacuum cleaner icon Dyson takes aim at room fans Reuters - Wednesday, October 14 Send IM Story Print By Franklin Paul NEW YORK - British entrepreneur James Dyson, who famously brought sex appeal to the lowly household vacuum cleaner, is back with another high-tech invention: but does the world really need a $300 room fan? Yes, Dyson says, citing the personal health and ecological benefits of the "Dyson Air Multiplier Fan," a desktop cooling device with no blades that was unveiled on Monday. The stylized fan draws air into its cylinder-shaped base and then forces the air out through an upright ring perched on top of the base. With no blades and discretely concealed vents, the jet of cool, fresh air appears to be coming from nowhere. Dyson says the trendy-looking fan beats the experience of traditional fans, which create an uneven, unpleasant experience with dirt-collecting blades. It is even cleaner than air conditioners, which use far more power and fluorocarbons. "So you have this tremendous power consumption with air conditioning a potential health hazard -- why not open the window and have a pleasant time?," said Dyson in a telephone interview. While flashy fans, some fashioned in chrome, can fetch a pretty penny, generic fans cost about $10-$30 on average. Many air conditioners cost less than the Air Multiplier, which also comes in a larger model priced at $330. "But we are delivering something better, so it's bound to cost more," he said, from London. Dyson has succeeded in delivering high-end products in a tough economic environment. His pricey upright vacuum cleaner debuted in 1993 at the height of a recession, and have since sold more than 31 million units -- more than half of those were sold in the past three years. Dyson's privately held company's operating profit rose 7 percent to 89 million pounds in 2007, as the company increased its market share. It has quadrupled the amount it invests on research and development in each of the past five years. The company is working on other products related to electric motors and batteries, but for now he says, "We love things where air is moved." And as for the rich price tag of the fans, Dyson says that it is precisely times like these when consumers are most willing to pay a premium for special items. "Its a good time to disrupt the market," he said. "People are looking for value ... in a recession. They spend their money carefully. I hope that if you are going buy a fan, buy one that really does the job really well." Recommend Send IM Story Print Related Articles New Republican Party 2.0 website unveiled AFP - Wednesday, October 14 Swedish court overturns landmark file sharing ruling AFP - Wednesday, October 14 State-owned firm says Vietnam's first 3G service launched AFP - Wednesday, October 14 German firm offers Europe's first 'personalised paper' AFP - Wednesday, October 14 Cisco to buy wireless maker Starent for $2.9 bln AFP - Wednesday, October 14 News Search Top Stories Underground fires raging in Spanish wetlands: expert Gold scores record peak above 1,068 dollars UK 'on brink' of exiting recession: business body Heidi Klum announces birth of fourth child Russia, China seal trade ties with $3.5 bln in deals More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended First woman wins Nobel Economics Prize White House targets Fox as it goes after press critics Heidi Klum announces birth of fourth child US recession over, but employment will lag: survey Britain unveils huge asset sale to cut debt More Most Viewed » Oldest hominid skeleton sheds light on human origins Boyzone singer Gately dies in Spain More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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