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Edition: U.S. Article Comments (0) Email Print Reprints Read Eastwood on Hoover film: DiCaprio in, Phoenix out 11 Oct 2010 UPDATE 3-Google to invest in grid for U.S. offshore wind 10:16am EDT Chile's trapped miners finally set to escape | 11:39am EDT Nasdaq turns up, Apple gains 11:25am EDT Foreclosure halt could hit investors 9:12am EDT Discussed 63 White House reviewing bill’s foreclosure impact 52 Most Californians oppose legalizing marijuana: poll 50 Aviation deal clears way for emissions scheme: EU Watched Red faces over top model gaffe Tue, Sep 28 2010 N. Korea heir debuts at giant parade Sun, Oct 10 2010 Fed Minutes: Glimpse of QE Part 2 Mon, Oct 11 2010 Report Title Price ValuEngine Detailed Valuation Report for SNE Provider: ValuEngine, Inc. $25.0 Buy ValuEngine Industry Report for HOME FURNISHINGS Provider: ValuEngine, Inc. $49.0 Buy Market Edge Equity Research Report Provider: Market Edge $10.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Fiercer smartphone battle on tap for handset makers Tweet This Share on LinkedIn Share on Facebook Related News PREVIEW-Fiercer smartphone battle in focus for handset makers 6:23am EDT Taiwan's HTC launches five new Windows phones 1:11am EDT Microsoft new phones win favorable reaction 12:29am EDT Microsoft new phones win favorable reaction Mon, Oct 11 2010 Samsung faces weak outlook on flat screens, TVs Thu, Oct 7 2010 Related Topics Technology » Media » Stocks A HTC smartphone (R) and an Apple iPhone are displayed for the photographer at a mobile phone shop in Taipei in this March 3, 2010 file photo. Credit: Reuters/Nicky Loh By Tarmo Virki and Miyoung Kim HELSINKI/SEOUL | Tue Oct 12, 2010 7:36am EDT HELSINKI/SEOUL (Reuters) - Cellphone vendors' views on sales during the year-end holiday season will be in focus when top handset makers report quarterly results, starting with Sony Ericsson on Friday. The cellphone market overall is set to grow around 11 percent this year, led by smartphone sales which are expected to increase more than 50 percent as high-end focused vendors like Apple and HTC see a surge in demand. Further increasing the rivalry at the high-end, Microsoft is starting its last-ditch attempt to stage a comeback with nine new phone models. "We expect price erosion and margin pressures, which have characterized 2010, to intensify in the final quarter with an increased supply of high-tier devices," said Geoff Blaber, analyst with wireless research firm CCS Insight. In the July-September quarter the cellphone market is forecast to grew 10.1 percent from a year ago, helped by recovering economies and boosted by strong growth in smartphones, a Reuters poll of 32 analysts showed. Among top smartphone vendors, HTC and Research in Motion have already reported strong demand in the quarter. "The big question mark here is European consumer demand, which may have been a bit muted in the August-September period," said Tero Kuittinen, analyst at MKM Partners. MOST PROFITABLE Helped by good demand for its new Google phones, Sony Ericsson, the world's fifth-largest handset vendor by volume, is expected say it sold 12 million phones in the September quarter, when it reports on October 15. Google's Android phones also helped Taiwan's HTC Corp, the world's No. 4 smartphone brand, which reported a near doubling in third-quarter profit on October 6. Apple, No 6 in volume but the most profitable handset maker, is expected to unveil sales of 11.5 million iPhones when it reports on October 18. Nokia, the volume leader, will report on October 21, and No 7 Motorola on October 28. Nokia Chief Executive Stephen Elop will present results for the first time having taken the helm of the company last month. The group is expected to have sold 115 million phones in the quarter, growing slightly but losing some market share to Samsung Electronics and Apple. Korean cellphone vendors Samsung and LG Electronics are due to report at the end of the month. Samsung showed a strong recovery last quarter, driven by the success of its Galaxy S smartphone which sold more than 5 million units since its June launch. It last month raised its 2010 smartphone sales target to 25 million units from 18 million. LG, however, is facing more challenging times ahead. 1 2 Next Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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