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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Containment cap placed on BP well -US Coast Guard 03 Jun 2010 WRAPUP 14-BP lowers containment cap onto crippled wellhead 12:38am EDT BP puts containment cap on gushing Gulf well pipe | Video 3:28am EDT New Apple iPhone on tap but may fail to dazzle 12:31am EDT Tobacco companies contest NY anti-smoking signs 03 Jun 2010 Gulf spill trickier than Valdez and Three Mile Island 03 Jun 2010 South Korea urges world to rein in reclusive North | Video 1:05am EDT Caffeine addicts get no real perk from morning cup 02 Jun 2010 BP's battered brand draws consumer opposition 3:30am EDT U.S. indicts Texan for trying to aid Yemen al Qaeda 03 Jun 2010 Book asks: Is Internet ruining our minds? 03 Jun 2010 BP puts containment cap on gushing Gulf well pipe | Video 3:28am EDT UK scheme for MS drugs "a costly failure" -experts 03 Jun 2010 Caffeine addicts get no real perk from morning cup 02 Jun 2010 Containment cap placed on BP well -US Coast Guard 03 Jun 2010 Dell CEO says considered taking company private 03 Jun 2010 New Apple iPhone on tap but may fail to dazzle 12:31am EDT Hall of Fame coach Wooden in grave condition: reports 03 Jun 2010 UPDATE 1-Vale to resume talks with strking Sudbury workers 26 May 2010 Fed should raise rates to 1 percent: Hoenig 03 Jun 2010 Rarefied art world gets reality TV competition Jill Serjeant LOS ANGELES Thu Jun 3, 2010 6:29pm EDT Related News Factbox: Who will replace Simon Cowell on "American Idol"? Fri, May 28 2010 Cowell exit is not only challenge facing 'Idol' Thu, May 27 2010 UPDATE 1-Cowell exit is not only challenge facing 'Idol' Thu, May 27 2010 Factbox: Who will replace Simon Cowell on "American Idol"? Wed, May 26 2010 How to cast Emmy-worthy reality shows Wed, May 26 2010 The cast of Bravo Networks new reality competition series 'Work of Art: The Next Great Artist' is shown in this undated publicity photo released to Reuters June 3, 2010. The show, which debuts Wednesday, June 9, pits 14 very different artists against each other in weekly challenges and awards the winner a $100,000 prize and a solo exhibition Credit: Reuters/Bravo/Handout LOS ANGELES (Reuters) - A pair of magical elves is hoping to do for art what reality TV shows "Top Chef" and "Project Runway" did for cooking and fashion design. Entertainment | Television | Arts | Media "Work of Art: The Next Great Artist", which debuts on cable channel Bravo on Wednesday, June 9, pits 14 very different artists against each other in weekly challenges and awards the winner a $100,000 prize and a solo exhibition. The question is, can highly personal, visual art be judged like a gourmet dish or a ready-to-wear collection? And is the rarefied world of art ready for a reality TV make-over? "The whole point of the show is that there is no right opinion. Everyone has their own subjective view. But it is amazing every week that there is a consensus about the quality of the work, and what's good and what's not," said Dan Cutforth, one of the executive producers. "Good art really moves people and inspires a reaction. You know it when you see it. The old chestnut 'I don't know much about art, but I know what I like' is true," he told Reuters. "Work of Art" comes from the same Magical Elves production company that blended personality and the process of fashion design in "Project Runway", and helped lift the lid on how food goes from good to great in "Top Chef". The world of art, and its colorful characters, is the latest community getting the chance to share its creative process with a wider audience. In the first challenge, contestants ranging from 23 to 62 years-old are randomly paired off and asked to produce a visual work that captures the essence of their partner. A three-person panel of judges decides who has responded best to the challenge, and who will go home. "When we started reaching out to the art community, we were worried that people would be against the idea of a reality show. What we found was that people were pretty receptive," said Cutforth. More than 2,000 people from oil painters to conceptual artists and silk-screen experimenters applied to take part, reflecting the hunger for a larger public canvas for an often misunderstood form of expression. In future episodes, the contestants must create unique pieces in mediums such as sculpture, photography, collage and industrial design. "One of our goals for this show is for people to realize that art is all around them. It shouldn't frighten people to have opinions," said Jane Lipsitz, Cutforth's Magical Elves business partner. "People perceive art as being possibly elitist and a rarefied world. So it would be amazing if we were to bring art more into the mainstream," she said. Just as importantly, the TV show has been embraced by professionals. Mixed-media artist Jon Kessler and photographer Andres Serrano are among the guest judges, while the permanent panel is made up of New York gallery owners Bill Powers and Jeanne Greenberg Rohatyn, and New York Magazine art critic Jerry Saltz. Art auctioneer Simon de Pury acts as mentor to the contestants, and the series winner gets a prestigious solo show at the Brooklyn Museum, the second-largest art museum in New York City. In the past eight years, Cutforth and Lipsitz have built a business celebrating creative talent in a reality TV genre often dismissed as superficial and gimmicky. But "Work of Art" is one of their bolder projects. "I think the art world is definitely risky. It would be very easy for people to think this show is not for them. But I think people who actually watch will be sucked in," said Cutforth. (Editing by Bob Tourtellotte) Entertainment Television Arts Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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