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Japan quake to color phonemakers quarterly figures
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By Tarmo Virki, European Technology Correspondent
HELSINKI (Reuters) - The impact of last month's earthquake in Japan on the $214 billion cellphone industry will be under the spotlight when the world's top phonemakers report their quarterly earnings...
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A Sony-Ericsson Xperia Play is displayed at the GSMA Mobile World Congress in Barcelona, February 14, 2011.
Credit: Reuters/Albert Gea
By Tarmo Virki, European Technology Correspondent
HELSINKI |
Mon Apr 11, 2011 7:37am EDT
HELSINKI (Reuters) - The impact of last month's earthquake in Japan on the $214 billion cellphone industry will be under the spotlight when the world's top phonemakers report their quarterly earnings from next week.
Nokia, Research In Motion and Sony Ericsson have said the earthquake and resulting tsunami, which has shut down factories and affected deliveries, could hit their supply of components or the availability of their phones.
"There is widespread uncertainty about the Japanese situation ... We believe the shortages will start to bite in the third quarter, when we'll get a clearer picture of who is most affected," said Ben Wood, head of research at CCS Insight.
Phone vendors usually carry four to five weeks' supply of components, and have an additional six or seven weeks' inventory of finished phones in the sales channel, said research firm Gartner.
"The real extent of the impact remains unclear as it will depend on how quickly some of the factories that are still closed will re-open," said Gartner analyst Carolina Milanesi.
One of the critical bottlenecks could be the Japan-originated chemicals used in phone batteries, she said.
Kureha Corp, which satisfies about 70 percent of the market for heat-resistant polyvinylidene fluoride (PVDF), used as an adhesive in lithium ion batteries, halted production at its factory in Iwaki, Fukushima Prefecture, following the disaster.
The company has been relying on inventories and hopes to restart production at the end of April, but a spokesman said it was likely that clients had been affected.
SONY ERICSSON WARNING
Sony Ericsson, a joint venture between Sony Corp and Ericsson, said last week the quake was limiting the volume of its arc, Play and neo smartphones, and delaying the wider launch of the neo to the third quarter.
"Given these three devices are central to Sony Ericsson's relatively narrow 2011 portfolio, there is likely to be considerable concern about the financial implications," said CCS's Wood.
Sony Ericsson warned in January of a weak first quarter as it struggled to fill an awkward hole in its product portfolio, with old models losing appeal faster than the firm expected and new models only starting to help from the second quarter.
The company has to cut the prices of its old models to maintain its market position, analysts said.
"Older products will have to be discounted to remain somewhat relevant. Sony Ericsson really needs the new products to get to the market and ramp up quickly," said Milanesi.
Also Nokia, the world's biggest vendor by volume, warned last month it would have shortages of some of its phones as the quake is set to cause industry-wide shortage of components and raw materials sourced from Japan, but said the impact on earnings would be limited.
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