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Edition: U.S. Article Comments (0) Email Print Reprints Read Ron Paul vows renewed Fed audit push next year 04 Nov 2010 U.S. dollar printing is huge risk -China c.bank adviser 03 Nov 2010 White House signals compromise on tax cuts | 04 Nov 2010 Factbox: Cuban air crashes often involve Russian planes 2:15am EDT UPDATE 2-EU watchdog flagged Rolls-Royce engine issue in Aug 9:54am EDT Discussed 266 Obama warns of policy rollback if Republicans win 113 Boehner vows to repeal Obama healthcare reforms 100 Republicans to win control of House with 231 seats Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Russian spy poses for Maxim Tue, Oct 19 2010 U.S.-Mexico drug tunnel discovered Thu, Nov 4 2010 Report Title Price Western Digital Provider: Standard & Poor's STARS Report $35.0 Buy Trading Report for (WDC). A detailed report, including free correlated market analysis, and updates. Provider: Stock Traders Daily $18.0 Buy WDC: Risk/Reward Rating: Full Report: Cash Truth Behind the Reported Earnings Provider: New Constructs, LLC $25.0 Buy WESTERN DIGITAL CORPORATION (WDC=US) - REPORT FOR ACTIVE TRADERS Provider: Pechala's Reports $25.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Western Digital looking at digital home for growth Tweet This Share on LinkedIn Share on Facebook By Alex Dobuzinskis LOS ANGELES (Reuters) - Hard drive manufacturer Western Digital Corp (WDC.N) is focusing on investing in products and strategies to serve the "digital home," said the company's chief financial officer. Hard-drive makers face a... Related News UPDATE 2-Hitachi hard drive unit gets ready for U.S. IPO Tue, Nov 2 2010 UPDATE 2-Ingram Micro sees more business interest in iPads Thu, Oct 28 2010 KKR likely to drop out of Seagate deal: sources Thu, Oct 28 2010 UPDATE 1-KKR likely to drop out of Seagate deal - sources Thu, Oct 28 2010 UPDATE 3-LSI Corp sees higher revs, could extend buy-backs Wed, Oct 27 2010 Analysis & Opinion Western Digital enters crowded digital living room with new device Related Topics Technology » Media » iPad » Stocks By Alex Dobuzinskis LOS ANGELES | Fri Nov 5, 2010 10:18am EDT LOS ANGELES (Reuters) - Hard drive manufacturer Western Digital Corp (WDC.N) is focusing on investing in products and strategies to serve the "digital home," said the company's chief financial officer. Hard-drive makers face a challenge from flash storage and computer devices such as Apple Inc's (AAPL.O) iPad tablet, which does not use a hard drive. Western Digital, the No. 2 hard drive manufacturer by revenue, has seen its share price fall 28 percent since the beginning of the year. The company has placed high hopes in new branded products for consumers, such as a media player with a built-in hard drive called WD TV Live Hub unveiled last month, and a new application for smartphones that enables users to remotely access personal photos stored on their home networks. CFO Wolfgang Nickl told analysts in Boston on Thursday, "You can read from that that one of the preferences is to invest in the digital home." Matt Bryson, an analyst with Avian Securities, said that it makes sense for Western Digital to invest in those types of products because they have higher margins. Retail sales, which includes branded Western Digital products such as the My Book hard drive, account for 18 percent of the company's revenue, Bryson said. The company reported third-quarter revenue of $2.4 billion. Western Digital ended the quarter with net cash of nearly $2.5 billion, and Nickl said the company would prefer to "invest the cash in strategic options." "If we can't find an opportunity that makes sense, we'll return the cash. Our preference is doing it through share buybacks because this is still a volatile and cyclical business," he said. (Reporting by Alex Dobuzinskis: Editing by Steve Orlofsky) Technology Media iPad Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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