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Cisco unveils $599 home videoconference system
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Cisco unveils $599 home videoconference system
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Cisco goes after Skype
Wed, Oct 6 2010
By Gabriel Madway
SAN FRANCISCO |
Thu Oct 7, 2010 12:00pm EDT
SAN FRANCISCO (Reuters) - Cisco Systems Inc launched a $599 home videoconference system, a high-quality rival to Skype and other low-cost providers, as the network equipment maker seeks to expand in the consumer market.
The high price, and a $24.99 monthly fee, may make it tough for Cisco to win much of a following among consumers, many of whom are using free, online video chat services, analysts said.
But they also said the move shows the company is set on keeping up double-digit revenue growth even as its traditional routing equipment business matures, by expanding its target from business clients to consumers.
"I think the difficulty is probably the monthly price. $300 a year forever, that's a lot of money," said Gartner analyst Ken Dulaney. "But this is a premium product. And I think it will set the imagination off with a lot of people."
The home TelePresence system, called "umi," features a camera and console that connects to a standard high-definition TV and works over high-speed Internet. Its biggest selling point is high quality, real-time video without the pixelations and interruptions of low- or no-cost online services. It also allows unlimited calls, video messaging and video storage.
The product will be available next month, and can be pre-ordered on Cisco's website. Best Buy will sell it starting next month, and Verizon Communications Inc will sell it starting next year, Cisco said.
BOARDROOM TO LIVING ROOM
Cisco already sells a high-end videoconference system for businesses. These systems, often built to simulate boardroom-like settings, can cost around $300,000 per unit. They feature high-quality video and sound, with limited delays, making users almost feel like they are meeting in person.
Despite initial skepticism over whether many businesses would pay so much, particularly in a weak global economy, TelePresence has become one of Cisco's fastest-selling products as companies seek ways to save on travel costs. Its recent acquisition of Norway's Tandberg also made it the world's leader in videoconferencing systems.
The company had made no secret of its ambition to replicate that success in the consumer market, and Chief Executive John Chambers repeatedly vowed to come out with a cheaper version.
While Cisco has not yet established itself as a consumer brand, it wouldn't be its first foray into the living room. It has acquired home router maker Linksys, cable set-top box maker Scientific-Atlanta, and more recently, the company that makes the Flip video camera.
Cisco has also been advertising itself heavily in the past year, through product placements in shows like 30 Rock and advertisements using actress Ellen Page.
SKYPE COMPETITION
Analysts said the high price of umi may mean mass adoption is years away. Many predicted the price to come down over the next few years, but they also noted the likelihood that competitors like Skype would introduce higher-quality services in the meantime.
Skype said in its blog that a $599 device could be "subject to obsoletism at the hands of mass-market options."
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