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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Sony presses 'stop' on Walkman in Japan AFP - Tuesday, October 26 Send IM Story Print Sony presses 'stop' on Walkman in Japan Slideshow: Full Photo Coverage: Personal Technology TOKYO (AFP) - – After three decades and more than 220 million units, Sony has stopped selling its Walkman cassette player in Japan, the company said Monday, admitting the gadget could not keep up in the digital age. Cherished by a generation of joggers, school children and music fans since its launch in 1979, the Walkman revolutionised the way people listened to music but has since been overtaken by another icon of the modern era -- the iPod. "The music-listening style of our customers has shifted so much to digital audio," Sony spokeswoman Hiroko Nakamura told AFP. "We have decided to end shipments because demand for the cassette-type Walkman has decreased." Models on the company's Japanese website were marked "production completed". The consumer electronics giant said that Chinese-made Walkman cassette players would still be exported to markets such as North America, Europe and Asia. The July 1, 1979 rollout of the portable cassette player helped transform Sony into a global electronics powerhouse. The Japanese giant sold 30,000 Walkmans in the first two months after its launch, and 50 million within a decade. Three decades on, however, Sony has found itself struggling against rivals such as Apple, which has enjoyed immense success with its iPod music player. Times have changed since Sony engineer Nobutoshi Kihara sketched out designs for the Walkman by hand. "Back in my day, we had to draw product designs on paper," Kihara told AFP in an interview in 2006 after his retirement. "I would close my eyes and imagine our products. I would imagine joggers with Walkmans to see how the hinges should move or how the products fit into the lives of the users." Sony co-founder Masaru Ibuka came up with the idea for the gadget on one of his overseas trips, during which he used to listen to music on existing tape recorders that were too heavy to be considered truly portable. The initial reaction to the Walkman was poor. Many retailers thought that a cassette player without a recording mechanism had little chance of success. That changed, and today, including newer digital models that use flash memory, total sales of the Walkman have reached 385 million around the world. Recommend Send IM Story Print Related Articles US defends Iraq record after WikiLeaks furor AFP - 1 hour 3 minutes ago Once hot Digg slashes staff by over one-third AFP - 1 hour 10 minutes ago Amazon says e-book sales of best-sellers double print AFP - 2 hours 44 minutes ago US newspaper circulation drops five percent AFP - Tuesday, October 26 German auto sector voices concern over rare-earth spat AFP - Tuesday, October 26 News Search Top Stories Fiat boss criticises Italy, draws angry reactions BP boss says group will not quit US over oil disaster US existing-home sales jump 10% in September Cameron to unveil 'strategy for growth' EU close to embracing Serbia More Top Stories » Related Full Coverage Personal TechnologyMobile phones & personal gadgets All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended It's a boy, and another boy for pop star Celine Dion Moon's 'treasure chest' includes silver Japanese joins the ranks of sequenced genomes Alonso wins in Korea, takes F1 championship lead Sharapova nets Lakers' guard Vujacic More Most Viewed » Time, like all good things, may come to an end: study Too much TV psychologically harms kids: study Iranian chocolate thief 'to have hand chopped off' Ancient galaxy is more than 13 billion light years away Moon's 'treasure chest' includes silver More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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