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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Russia sends warships to Syria for possible evacuation | 10:38am EST TAKE-A-LOOK-Connecticut school shooting rampage 10:23am EST "Fiscal cliff" deal closer, but gaps remain | 8:31am EST Newtown students return to class after school massacre | 10:40am EST Even without Congress, Obama could act to restrict guns 17 Dec 2012 Discussed 337 Connecticut gun rampage: 28 dead, including 20 schoolchildren 259 Democrats vow push for gun control measures in Congress 202 Connecticut town’s schools locked down following shooting report Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Tragedy in Newtown Mourning the victims of the Sandy Hook school shooting. Slideshow Roofless in Brazil Thousands have joined a growing Roofless Movement who find shelter in abandoned or vacant buildings in Sao Paulo. Slideshow Sponsored Links Analysis: Lumia sell-out no proof of Nokia turnaround Tweet Share this Email Print Related News Judge rejects Apple injunction bid vs. Samsung 10:23am EST IPhone 5 hits China as Apple shares slide further Fri, Dec 14 2012 iPhone 5 hits China as Apple market share slips Thu, Dec 13 2012 As global consumers shop mobile, Apple outshines rivals Wed, Dec 12 2012 China's mini Apple takes slice of smartphone pie Fri, Dec 7 2012 Related Topics Tech » A Nokia Lumia 920 featuring Windows Phone 8 is displayed during an event in San Francisco, California October 29, 2012. Credit: Reuters/Robert Galbraith By Ritsuko Ando HELSINKI | Tue Dec 18, 2012 10:48am EST HELSINKI (Reuters) - It's too soon to bet that Nokia's on the road to recovery after its new Lumia smartphones were sold out in many stores across Europe and America, as retailers say supplies have been short ever since their launch. The Lumia 920 and 820, which use Microsoft's latest Windows Phone 8 software, were launched last month with expectations of a "make or break" for Nokia, once the undisputed leader in mobile phones, now losing share in smartphones and lower-end handsets. Positive online reviews and anecdotes of waiting lists for the 920, as well as Nokia's sales deal with China Mobile announced earlier this month, have helped Nokia shares rise over 40 percent in the past month. But analysts say there's no proof that Lumia phones are making significant inroads on market leaders Samsung and Apple or that Chief Executive Stephen Elop's risky strategy of betting the company's future on Windows software was paying off. "I think people are looking and saying, 'Hey, there aren't enough 920s in the market', but the reality is that the volume is so small. It's not going to move the needle," said Pacific Crest Securities analyst James Faucette. Most analysts forecast Nokia will sell around 5 to 6 million Windows Phone devices in the fourth quarter, with over half of them older versions of Lumia, which have been heavily discounted. That would be better than the 3 million Lumia smartphones sold in the third quarter, but it pales in comparison with Samsung, which champions Google's Android system and is expected to ship 60 million smartphones in October-December. IMPROVEMENT FROM LOW BASE Supplies of the new Lumia models appeared to be trickling back into U.S. stores this week after being unavailable at many stores since their November launch. Best Buy's website showed 920s in stock, and Amazon listed them as the No. 2 best-selling AT&T phone on Tuesday, though they were still sold out in many European markets including Nokia's home base, Finland. The company's flagship store in downtown Helsinki said there would be a wait of a few days for the Lumia 920. Finnish telecoms company DNA said "many hundreds" of customers were still on its waiting list and that the backlog was unlikely to be cleared before Christmas. "The situation is that we still don't have the 920s," said DNA retail executive Sami Aavikko, saying consumer interest in Lumia had improved with the newest models while declining to give sales figures. Some sources said one problem has been a shortage of Qualcomm chips. Qualcomm CEO Paul Jacobs said in November it would be "exiting the calendar year with supply and demand more evenly matched", and a spokeswoman declined to comment further. Elop told Finland's public broadcaster YLE on Tuesday there was "very positive activity underway" with Lumia sales. Nokia has declined to comment on sales data or confirm any component shortages, and a spokesman said it was "working very hard to get devices into the hands of consumers as quickly as possible". Given low supplies, however, analysts said it was hard to gauge the real level of demand for the new Lumia phones. Some industry executives and analysts have said consumer recognition for Windows Phones has improved thanks to spending on billboards and other advertisements over the past month. "Are they lining up like they do for the iPhone? No. Are sales covering our costs, for instance marketing? Yes," said Deutsche Telekom Germany's marketing chief, Michael Hagspihl. Many telecoms carriers as well as network equipment executives are hoping the Lumia succeeds, to prevent Samsung and Apple from gaining too much power. Nordea analyst Sami Sarkamies was one of the more optimistic analysts, saying investors should focus on the improvement, albeit from a low base. "My take is that there we have a seen a pretty substantial development since last year," he said. "Previously there hadn't been that market pull." TWO-YEAR TRANSITION With Nokia burning through cash and having already sold off assets such as its head office, muddling along with modest sales is not an option. Some investors have said they want to see quarterly Lumia sales of around 10 million. Many believe Nokia will need to change its strategy - and its leader - if there is no clear improvement in Lumia sales in the coming quarters. The company has not set any targets, but Elop said in February 2011 that the company's transition would take two years, which leaves precious little time. "I think they have more hard decisions ahead of them; not only what they do from a leadership perspective and strategic perspective, but also with whom they align themselves," said Faucette at Pacific Crest. Speculation of a buyout by Microsoft have periodically lifted Nokia shares, but with so much uncertainty over future sales, few analysts recommend pricing in any potential buyout premium. The market's average price target was around 2.30 euros, according to Thomson Reuters StarMine. The shares were up 8.1 percent at 3.21 euros late on Tuesday afternoon, breaking the 3 euro barrier for the first time since April. (Additional reporting by Sinead Carew in New York and Harro Ten Wolde in Frankfurt; Editing by Will Waterman) Tech Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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