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Edition: U.S. Article Comments (3) Follow Reuters Facebook Twitter RSS YouTube Read Phone taps convict three more of insider trading 1:21pm EDT "Meaningful probability" of a China hard landing: Roubini 9:31am EDT S&P slashes Greece to lowest, says default likely 4:45pm EDT CORRECTED-UPDATE 2-Perkins & Marie Callender's files for bankruptcy 1:12pm EDT Facebook looking at IPO in first quarter: report 3:56pm EDT Discussed 124 Alabama governor signs nation’s toughest immigration law 107 Obama weighs new steps to boost jobs 78 U.S. debt default unimaginable, creditors say Watched Obama resigns from church Mon, Jun 2 2008 Bodypainters apply their skill Mon, Jul 19 2010 Battles rage on the outskirts of Misrata Sun, Jun 12 2011 Facebook looking at IPO in first quarter: report Tweet Share this Email Print Related News Facebook IPO likely in Q1 next year: report 12:45pm EDT Prada IPO five times subscribed: source Sun, Jun 12 2011 UPDATE 4 - Ally Financial delaying $6 bln IPO-sources Fri, Jun 10 2011 Zynga said to favor small IPO float: report Wed, Jun 8 2011 Analysis: Soaring IPOs raise specter of new bubble Mon, Jun 6 2011 Analysis & Opinion The US IPO cartel Deals wrap: Pricing Prada Related Topics Technology » Deals » Global Deals Data 2011 Q1 » Money » Inflows Outflows » Media » Facebook » Facebook Founder & Chief Executive Officer Mark Zuckerberg, launches Facebook's ''open compute program'' at Facebook's headquarters in Palo Alto, California April 7, 2011. Credit: Reuters/Norbert von der Groeben NEW YORK | Mon Jun 13, 2011 3:56pm EDT NEW YORK (Reuters) - Facebook is preparing to file for an initial public offering as early as October or November that could value the popular social networking site at more than $100 billion, financial news channel CNBC reported on Monday. Goldman Sachs is leading the chase to manage the lucrative offering, which could come in the first quarter of 2012, CNBC said. With more than 500 million users, Facebook is the world's most popular Internet social network and one of the most hotly-anticipated initial public offerings on Wall Street. Facebook, whose chief operating officer last month told Reuters that an IPO was "inevitable," declined to comment on the latest report about its timing for an offering. Anticipation about a Facebook's future plans comes at a time of heightened investor appetite for shares of fast-growing social networking companies. Professional networking site LinkedIn Corp launched its own IPO last month, valuing the company at about $7 billion. Earlier this month, daily deals site Groupon Inc filed to raise up to $750 million in an IPO, fueling speculation that Internet valuations have become too rich. Founded in a Harvard dorm room in 2004 by the now 27-year-old Mark Zuckerberg, Facebook threatens Internet companies like Google Inc and Yahoo Inc as it becomes a popular online destination for Web surfers and an important marketing channel for advertisers. Facebook was valued at $50 billion earlier this year when Goldman Sachs invested in the company. Recent transactions of Facebook shares on the secondary market have valued the company between $78 billion and $81 billion, according to information on the website of Sharespost, an exchange for trading shares in private companies. Facebook is expected to generate roughly $4 billion in advertising revenue in 2011, up from $1.86 billion a year earlier, according to market research firm eMarketer. (Editing by Steve Orlofsky, Gerald E. McCormick and Bernard Orr) Technology Deals Global Deals Data 2011 Q1 Money Inflows Outflows Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (3) JamesJansson wrote: How could it be worth more when usage is actually decreasing? See link for proof http://jamesjansson.com/blog/2011/06/13/facebook-growth-slowing/ Jun 13, 2011 1:55pm EDT -- Report as abuse JohnFx wrote: While I don’t completely disagree with Jansson’s assesment, the decreased usage is simple to explain. When folks first sign up for Facebook, they are on it all the time, finding games and keeping up on messages. As they are on it for awhile, the games become pointless and people begin to realize they only need to check once or twice a day, if even that often. People also begin to use it more offline. I check it a few times a day, but I also get emails through to my phone, making going online less necessary to stay in touch. The emails sent to and from phones don’t show up as web clicks. However, ads on Facebook work .. I have clicked through often enough to know that they get my attention. And I used them once for a charity event and received numerous clicks that brought in more than I spent. Valuation has some value when pricing a stock, but so do supply and demand. While P&E is a good place to start, the longevity of a company coupled with the possibility of amateur investors hoping to get in on another Google will drive the likelihood of initial investors hoping to make a quick buck. LinkedIn was a good example. I couldn’t get in on the first wave, but I also knew better than to jump in at the opening bell and buy it. At 45 it was a good deal, but even at it’s current price of 74, I think I’ll pass. Purchasing stock is partly a guessing game trying to stay ahead of what the sheep do. For every person that sells thinking a stock has run out, or there are better opportunities elsewhere, there is another person buying that same stock thinking just the opposite. Jun 13, 2011 3:36pm EDT -- Report as abuse justuhvoter wrote: Wonder why the American economy is collapsing? Look at Facebook. It took the Ford family four generations, billions invested and hundreds of thousands employed to build their business, which contributed massively to a strong American economy. Facebook has zero invested, and only 2,000 white collar employees who contribute virtually nothing to the economy. Yet it is valued at $100 billion?? No wonder the economy is collapsing — the Wall Street sleaze are barely out of bailout and already right back for the quick buck. Jun 13, 2011 4:57pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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