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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters FDA tackles gray area of social media Thu Nov 12, 2009 2:04pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Deepa Seetharaman WASHINGTON (Reuters)- Drug makers, Internet companies and nonprofits packed a hearing into what is a gray area for U.S. health regulators: how far Twitter, Wikipedia, blogs and other social media can go in promoting drugs. The two-day public hearing, convened Thursday by the Food and Drug Administration, aims to find out if the agency needs to specifically regulate how drugs and medical devices under its oversight are promoted on the Internet. "Consumers turn to the Web more often than the traditional channels they historically relied on" such as family, friends and doctors, Wayne Gattinella, chief executive of WebMD, a site for health information, said during a presentation. The FDA already has strict rules governing what drug makers can say in magazine, newspaper and television advertisements, but the fast-evolving online world is a Wild West when it comes to what is -- and is not -- possible to regulate. Some frequently used websites have inaccurate or incomplete information, and there is a lack of consistency about the quality of information on websites like Wikipedia and Drugs.com, Diana Zuckerman, president of the National Research Center for Women and Families, said in her remarks. "Because the risk of providing inaccurate information on medical products is so high, the FDA needs to establish ongoing relationships with... websites consumers are relying on," she said. Other speakers slated for the event included representatives of drug companies such as Eli Lilly & Co and Pfizer Inc, as well as Internet heavyweights like Google Inc and Yahoo Inc. More than 800 people tried to register for the FDA event, which was held in a meeting room that seats 350, said Thomas Abrams, director of FDA's direct marketing arm. Abrams was one of a dozen FDA officials who will analyze the public comments to decide what action, if any, the agency needs to take. An Eli Lilly executive for regulatory affairs told the FDA panel that lack of clarity about the agency's guidelines have prevented the company from participating heavily in social media and discussing its products online. John Mack, editor of online newsletter Pharma Marketing News, and a blogger, said the FDA should require drug makers apply certain "tags" or ID codes to Twitter posts to monitor conversations about a product. TRICKY QUESTIONS The Pharmaceutical Research and Manufacturers of America industry group this week urged the FDA to adopt a standard safety logo for Web content that would link to FDA-approved information about a drug or device. The logo suggestions attracted much interest from FDA officials, who peppered Jeffrey Francer, PhRMA's assistant general counsel, with questions. Francer said the logo's use should be governed by the FDA. The FDA announced the meeting, called the "Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media," in September. Among questions the FDA asked presenters to address was: what criteria should be used to determine when third-party conversations are subject to "substantive influence" by companies that market the products being discussed. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: HP to buy 3Com for $3.1 billion Also on reuters Blog: Talk about brand recognition to die for... Route to Recovery: Still hurting in Gulfport, Mississippi Video Video: Call of Duty Warfare 2 debuts in tough times More Technology News Intel to pay AMD $1.25 billion, settle disputes Apple plans 40-50 store openings in 2010 HP to buy 3Com for $3.1 billion GameStop to sell digital game downloads Activision says "Call of Duty" sets launch record | Video More Technology News... 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