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Ubisoft buys Massive Entertainment videogame studio
AFP - 2 hours 6 minutes ago
SAN FRANCISCO (AFP) - - Hot French videogame maker Ubisoft announced Monday that it has bought Massive Entertainment, the Sweden-based studio behind popular strategy title "World In Conflict."
"We are delighted to welcome the talented team of creators at Massive into the Ubisoft family," Ubisoft executive director of worldwide production studios Christine Burgess-Quemard said in a statement released by the North America office here.
"Ubisoft is growing at an intense pace and our strategy is to ensure the strength of our global creative teams."
Ubisoft bought Massive from Activision Blizzard for an undisclosed amount. Massive has grown to 120 workers since it was founded in 1997 and Game Developers Research ranks it among the world's top 50 videogame studios.
Ubisoft sales leapt 31 percent to 344 million Euros (439 million US dollars) in the three months ending September 30 as compared with the same period last year, according to earnings results released in late October.
The surge in sales was credited to launches of "Brothers in Arms Hell's Highway" and "SoulCaliber IV" versions for Sony PlayStation 3 and Microsoft XBox 360 videogame consoles along with "casual games" for Nintendo DS devices.
Videogames made for DS handheld videogame players made up 38 percent of Ubisoft sales, according to the firm's most recent earnings report.
Optimism regarding the Ubisoft line-up for the coming year-end holiday shopping season prompted the firm to boost its sales prediction for the fiscal year to 1.05 billion Euros (1.34 billion US dollars) from 1.02 billion Euros (1.27 billion US dollars).
An eagerly-awaited "Prince of Persia" adventure title is due for release by Ubisoft in early December.
New Ubisoft offerings for shooter fans include "Far Cry 2" open-world action game and "Tom Clancy's End War" military strategy game based on the writer's works.
"Massive's development team places great importance on its freedom to innovate and create games of the highest quality," said Massive founder and president Martin Walfisz.
"We are fortunate to have found in Ubisoft a publisher who shares the same values and understands our mindset. I have no doubt that our future together will offer significant mutual benefit and synergy."
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Enlarge Photo
A fair hostess of computer games manufacturer Ubisoft plays an interactive computer game at the GC (Games Convention) fair for computer games and entertainment in August 2008. Hot French videogame maker Ubisoft announced Monday that it has bought Massive Entertainment, the Sweden-based studio behind popular strategy title "World In Conflict."
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