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Amazon Kindle materials half device's retail price: iSuppli
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Amazon Kindle materials half device's retail price: iSuppli
	
Wed Apr 22, 2009 12:41pm EDT
 
	 
               
       
	
	
	 
		
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SAN FRANCISCO (Reuters) - Amazon's Kindle 2 electronic reader retails for $359 but costs about half that amount to build, research group iSuppli Corp said on Wednesday.
    
In a dissection of the much talked-about device -- whose profitability and sales Amazon has never disclosed -- iSuppli found that the direct materials used in the Kindle cost $176.83.
    
Adding the costs of manufacturing and the battery, the amount rises to $185.49, the group found.
    
That sum does not include intellectual property costs, royalties and licensing fees and costs from software development, shipping and marketing.
    
Amazon did not immediately respond to a request for comment.
    
In February, the world's largest online retailer launched the second version of its Kindle, which allows users to read books, newspapers and blogs wirelessly on a device weighing less than a typical paperback.
    
The new digital book reader includes more storage and a slimmer silhouette than the first version, although the retail price did not change.
    
ISuppli performed what it called a "virtual teardown," using insights from its staff to develop estimates of the Kindle's content and cost structure.
    
The most expensive component of the Kindle is its display module from E Ink Corp, followed by its wireless broadband module from Novatel Wireless Inc, iSuppli said.
    
(Reporting by Alexandria Sage; Editing by Tim Dobbyn)
    
    
    
      
      
 
      
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