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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Microsoft touts early feedback on Bing AFP - Tuesday, July 14 SAN FRANCISCO (AFP) - - Microsoft praised its freshly-launched Bing online search engine and said it is taking a long-term approach in its quest to break from third place behind Yahoo! and Google. ADVERTISEMENT The number of people that used Bing in June for online searches was eight percent higher than the number that used its predecessor, MSN Live, in the same month last year, according to Microsoft. Meanwhile, figures released in recent weeks by industry analytics firms reveal mixed data, leaving it unclear whether Bing is doing much to close the gaps with Yahoo! and Internet search king Google. California-based Google's regal share of the US online search market was approximately 74 percent, stats from Compete indicate. Yahoo! remains the second most popular search engine with about 16 percent of the US market, and Bing is third with 6.5 percent, according to Compete. Other Internet-tracking firms report different figures, with the ranking remaining constant but conflicts emerging as to whether Bing is gaining, holding, or losing ground. "It's really too early to tell how Bing is doing; the numbers are really mixed," said Danny Sullivan, editor-in-chief at SearchEngineLand.com, a website devoted to developments in the industry. "Microsoft does deserve to pat itself on its back a bit. They do seem to have had some lift but it is not an extraordinary amount. An increase in visitors is not surprising given the marketing they are doing." Microsoft is reportedly spending 80 to 100 million dollars marketing Bing but has not publicly disclosed its promotional budget. "We're gratified to report that there has been some great interest in trying out Bing and that those experiences are yielding positive results," Microsoft senior vice president of Online Audience Business Group Yusuf Mehdi said in an online posting. "It's been a busy month, but we're just getting started. We have a long term view, and we are committed to steady progress over the years to come." June is the first full month the Bing "decision engine" has been live. Microsoft said Bing is aimed at online shoppers and will initially focus on helping people make buying decisions, plan trips, research health matters, or find local businesses. For example, people using Bing to shop online will automatically be provided product reviews, and those planning trips will get information regarding travel bargains. Mehdi said visits to Bing Travel surged 90 percent in June and that traffic to Bing Shopping tripled during the month. Some analysts believe Bing is more likely to lure users away from Yahoo! than Google, which is woven into people's lives so thoroughly that the company's name is used as a verb to express the act of searching the Internet. "The next big goal for Bing is not to beat Google, but to beat Yahoo!," Sullivan said. "If they can't get to number two, then getting past there is much harder." Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: Internet Portals & Search Engines Cyber crime lords using big business tactics: CiscoAFP - Tuesday, July 14 Microsoft touts early feedback on BingAFP - Tuesday, July 14 First trip to moon recreated for Internet generationAFP - Tuesday, July 14 Investor offer values Facebook at 6.5 bln dlrsAFP - Tuesday, July 14 Related Articles: Technology Schoolboy enlightens investors on teen media habitsAFP - 1 hour 3 minutes ago Cyber crime lords using big business tactics: CiscoAFP - Tuesday, July 14 Microsoft touts early feedback on BingAFP - Tuesday, July 14 Konica Minolta to start new film plant by autumn 2010Reuters - Tuesday, July 14 First trip to moon recreated for Internet generationAFP - Tuesday, July 14 Enlarge Photo Microsoft praised its freshly-launched Bing online search engine and said it is taking a long-term approach in its quest to break from third place behind Yahoo! and Google. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Worst yet to come: White House economic advisor Goldman Sachs execs sold $700m of stock: report Miniskirts, cleavage upset male SKoreans: survey Jackson 'best father' ever, daughter tells the world Pushy French are world's worst tourists: study View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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