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Chinese city orders closures of two fake Apple shops
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A pedestrian uses his cell phone as he walks past a fake Apple store in Kunming, Yunnan province July 21, 2011. A fake Apple store in China, made famous by a blog that said even the staff working there didn't realise it was a bogus outlet, is probably the most audacious example to date of the risks Western companies face in the booming Chinese market. The less-publicised phenomenon of unauthorised vendors setting up shop to peddle real products has grown alongside China's manufacturing prowess. Many of the factories that produce brand-name goods on contract have been known to do extra runs of the goods to make extra cash, analysts say. Picture taken July 21, 2011.
Credit: Reuters/China Daily
KUNMING, China |
Mon Jul 25, 2011 2:06am EDT
KUNMING, China (Reuters) - Chinese officials in Kunming ordered two fake Apple shops to close, a local newspaper reported on Monday, an apparent reaction to a storm of media attention about an unauthorized and elaborate hoax store in the southwestern city.
After an investigation of 300 shops in the city, officials found five self-branded "Apple Stores" to be operating without authorization from Apple Inc, the Metropolitan Times report, posted on the Kunming government website, said.
All five shops were selling genuine Apple products but two were told to shut down because they did not have an official business license, it said. A local government official said two stores were being investigated because they did not have a business license.
The inspections were carried out after a blog post by an American living in the city exposed a near flawless fake Apple Store where even the staff were convinced they were working for the iPhone and iPad maker.
That store, one of three found by the "BirdAbroad" blogger in the city, was not one of the stores closed.
Apple has just four genuine Apple Stores in China, in Beijing and Shanghai, and none in Kunming in Yunnan province. The company, which has 13 authorized resellers in Kunming, could not be reached for comment.
(Reporting by Melanie Lee in Kunming and Samuel Shen in Shanghai; Writing by Kazunori Takada; Editing by Lincoln Feast)
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