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Tuesday, 19 June 2012 - Microsoft's tablet no threat to iPad: analysts |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. 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See the best of Reuters photography.  See more  The Afghan front On the frontlines of the war in Afghhanistan.  Slideshow  The Presidential diet President Obama eating things.  Slideshow  Microsoft's tablet no threat to iPad: analysts Tweet Share this Email Print Related News Microsoft announces Surface tablet Mon, Jun 18 2012 Verizon hikes data fees in pricing revamp Tue, Jun 12 2012 Apple takes on Google with own maps, better Siri Tue, Jun 12 2012 Apple expected to unveil applications to take on Google Mon, Jun 11 2012 Insight: Google goes softly-softly on European antitrust Mon, Jun 11 2012 Analysis & Opinion Microsoft tablet suffers from lack of greatness Apple’s strategy of built-in obsolescence Related Topics Tech » Media » iPad » New Surface tablet computers with keyboards are displayed at its unveiling by Microsoft in Los Angeles, California, June 18, 2012. Credit: Reuters/David McNew Tue Jun 19, 2012 9:04am EDT (Reuters) - Microsoft Corp's new tablet computers are no threat to Apple Inc's iPad, given the lack of enthusiasm among developers to create applications that run on the new Windows operating system, analysts said. Microsoft introduced its own "Surface" line of tablets on Monday, taking on Apple as well as its own hardware partners including Samsung Electronics Co Ltd and Hewlett-Packard Co. "Though pricing details are unclear ... Microsoft will need to significantly undercut the iPad to be competitive," Jefferies analyst Peter Misek said. The Surface tablet will come in two versions, one running Windows RT, based on the same chip designs that power most tablets, and a higher-performance version running Windows 8 Pro. "The most important factor in the success of a tablet is its ecosystem. Based on our discussions with developers, we find the lack of enthusiasm concerning," Misek said. Misek said he expects Windows 8 tablets to struggle to compete with the iPad, which offers over 225,000 apps, and to a lesser extent with Google Inc's Android-based tablets, such as the Galaxy Tab. Microsoft's lighter, thinner version of the Surface tablet would compete directly with the iPad, while the second, heavier tablet, aimed at the new generation of lightweight laptops, would compete with larger PC makers. But selling two versions of the tablet in the same retail channels will confuse consumers, said analysts at Jefferies, Forrester Research and ThinkEquity. "Choice is a key tenet of Windows, but too much choice is overwhelming for consumers," Forrester Research said. "Apple gets this, and limits iPad options to connectivity, storage, and black ... or white." However, a keyboard that doubles up as the tablet cover and aggressive pricing could help Microsoft gain market share, some analysts said. "The keyboard, a simple accessory, is what makes the device most compelling, as it preserves traditional interface that we believe many users appreciate (and will demand) with the subtlety of a cover, something most users will want anyway," said Citi analyst Walter Pritchard. Morgan Stanley's Adam Holt said the cover keyboard, compatibility with Microsoft Office, integrated USB ports and features optimized for Skype would help Microsoft differentiate itself from other tablet makers. Microsoft shares edged up 19 cents to $30.03 on Tuesday before the bell. They closed at $29.84 on Monday on the Nasdaq. (Reporting by Vidya P L Nathan in Bangalore; Editing by Tenzin Pema and Don Sebastian) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. 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For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (4) Nullcorp wrote:   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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