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Edition: U.S. Article Comments (1) Follow Reuters Facebook Twitter RSS YouTube Read St. Louis airport closed after storm, homes flattened 4:14pm EDT Thai-Cambodia fighting disrupts border ties 11:47am EDT Samsung counter sues Apple over iPhone, iPad 22 Apr 2011 Wal-Mart tests online grocery delivery in California 1:07pm EDT Libya troops retreat in Misrata, rebels claim victory | 3:15pm EDT Discussed 7 Yemeni opposition conditionally welcomes Gulf plan Factbox: International reaction to Syria’s crackdown Charity says children raped during Libya conflict Watched McCain visits Benghazi Fri, Apr 22 2011 Nissan checks cars for radiation Fri, Apr 22 2011 NATO hits near Gaddafi compound 2:46am EDT "Vampire Diaries" creator opens up about show Tweet Share this By Philiana Ng LOS ANGELES (Hollywood Reporter) - One of the most talked about shows on U.S. network CW, "The Vampire Diaries," has given the young adult set an edgier, sexier "Twilight" for the small screen. But sustaining the fast-paced... Email Print Related News NBC's "Paul Reiser Show" sinks lower in ratings Fri, Apr 22 2011 Royal wedding mentioned every 10 seconds online: study Thu, Apr 21 2011 Special Report: From Hannibal Lecter to Bernie Madoff Wed, Apr 20 2011 Fox to punish leaks after "Glee" spoiler Wed, Apr 20 2011 ABC cancels "All My Children", "One Life to Live" Thu, Apr 14 2011 Analysis & Opinion Station Identification: Who is James Pethokoukis? Taxes, syndication, and web traffic Related Topics Entertainment » Fashion » Television » Executive Producer Kevin Williamson participates in the panel for the CW series ''The Vampire Diaries'' during the Television Critics Association winter press tour in Pasadena, California January 9, 2010. Credit: Reuters/Phil McCarten By Philiana Ng Fri Apr 22, 2011 7:43pm EDT LOS ANGELES (Hollywood Reporter) - One of the most talked about shows on U.S. network CW, "The Vampire Diaries," has given the young adult set an edgier, sexier "Twilight" for the small screen. But sustaining the fast-paced storytelling, balancing an ensemble cast and taking on showrunning duties on a popular series isn't without its challenges. Even with regular web buzz, the Thursday drama averaged less than 3 million viewers and a 1.3 rating in the 18-49 demo in its most recent airing. It's been a busy few weeks for series creator Kevin Williamson ("Dawson's Creek"). The TV vet spoke to The Hollywood Reporter about the creative changes that took place on "Diaries," maintaining the speed of its storytelling and what has changed in television since "Dawson's Creek" aired. The Hollywood Reporter: "Vampire Diaries" runs through storylines very quickly. Are there any concerns about sustaining the pace? Kevin Williamson: It's hard to do. In terms of burning through story, no. This is one of those shows where the story just keeps coming. We're already planning Season 3 and we already know what the big storyline is and the big thruline. THR: What has been the biggest adjustment for "Vampire Diaries" since it began? Williamson: One of the biggest changes is we've gone from a four-act structure to a six-act structure. It's been one of my biggest challenges, trying to keep momentum in the story. We're all about our twists and turns and to try to work all that through sometimes - with a teaser - a seven-act break, is a bit of a head-scratcher. THR: The show attracts a similar demographic that "Dawson's Creek" garnered. How has that audience evolved? Williamson: The audience has seen every story ever done. They know every twist and turn that you're going to do. Part of the way you can send them off-kilter and keep them intrigued is to move at a fast pace so you don't give them time to get bored, you don't give them time to think about what the next twist is going to be because it happens so fast. THR: Was there a storyline you weren't 100 percent sold on in the beginning that ended up moving forward? Williamson: I remember when we came up with the. I said we can only bring Katherine in once or twice. We had written the first episode and we were down on set watching Miss Nina portray her in that little black outfit and slink her way to set. I said, "OK, we might need to rethink this." We kept saying we'd see her in three or four episodes, and the next thing you know, Katherine took over. We recreated the storyline. She was always supposed to be the puppeteer and the mastermind off-camera, and we brought it on-camera. It gave us another true villain and for Damon another adversary. THR: Has Twitter affected your ability to maintain a level of secrecy? Williamson: I do feel like spoilers get out there, whether it be the blogs or leaks within the studio and network. We've had a couple of big twists spoiled on the Internet and I'm always sad about that. I do know that if something is spoiled and given up and read it, and then that episode airs three weeks later, it doesn't hurt us too much. Most people who read those blogs, they read it so they can learn the spoilers and it doesn't keep them from watching. THR: What is the most frequent note you receive from the network or studio? Williamson: We write so quickly that it'll be a note going, "Could you explain what they mean in this moment?" We're such a serialized show that if you didn't watch last week, you're not going to understand this week. So we try our best in Act 1 to reset, we try to stick in exposition to explain what's going on. THR: What were conversations like casting a pivotal character like Klaus? Williamson: I wanted someone who felt European, who felt old world. Clearly, I went to the accents. Joseph Morgan came in and he nailed it. He had the sense of humor that I wanted Klaus to have. The way we always described is, "Klaus can out-Damon Damon." We teased this season between Damon and Klaus, but there's so much material, it's an open minefield next year between Damon, Stefan and Klaus. The originals, here they come. THR: Why do you think some of the TV shows you created in your career didn't last? Williamson: When I brought "Hidden Palms," I wrote it on spec and said, "Here's a story about a kid who moves to Palm Springs and moves in next door to a teenage serial killer." It was a teenage "Dexter." As soon as it got picked up, they went, "We don't know about that 'Dexter' part." It was a little bit of wrong time, wrong network. I probably should've put that script in a drawer and waited. THR: As a showrunner, what is your biggest challenge? Williamson: The deadlines. TV goes so fast; you're filming one, you're editing one, you're prepping one and you're writing one all at once. You've got your hands in seven different episodes all at one time. It's hard to juggle from time to time, particularly if one has a hiccup. THR: Any other projects? Williamson: I'm halfway through a new feature and I'm halfway through a new TV show, but they're just sitting there waiting for me to dive into them. Both are in the thriller realm: one's horror and one's more dramatic thriller. (Editing by Zorianna Kit) Entertainment Fashion Television Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (1) lara.n wrote: I’d like to say that The Vampire Diaries is my favorite show ever. I had never been so addicted on a TV series. I count the days for the next episode. The thing is that the audience is low especially because of the internet. You can find series downloads everywhere, and there’s no way to stop this. Apr 22, 2011 11:37pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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