InfoAnda - Master distillers take star turn in bourbon world

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Britain refuses entry to far-right Dutch MP | 13 February 2009
Randy Quaid arrested in Canada: reports | | 23 October 2010
Taliban attack Afghan police base camp: officials | | 21 May 2010

China state media blast new Guns N' Roses album | 24 November 2008

Forum Views () Forum Replies ()

Read more with google mobile : Master distillers take star turn in bourbon world

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Africa Europe Latin America Middle East North America Master distillers take star turn in bourbon world By BRUCE SCHREINER,Associated Press Writer - Saturday, October 31 Send IM Story Print BARDSTOWN, Ky. – Jimmy Russell and Fred Noe aren't household names, but they're stars when it comes to fine sippin' spirits made in bourbon country. Russell is in his 55th year at the Wild Turkey Distillery, where he has been the master distiller in charge of plant operations since the late 1960s. Noe is a great-grandson of Jim Beam himself. Both travel the world promoting their Kentucky brands to fans who want bottles autographed or pictures taken with the bourbon barons during promotional events in bars, restaurants and liquor stores from Singapore to Sweden. "Any place where alcohol is allowed, I've probably set my foot on it in the last four or five years," said Noe, who as brand ambassador spends at least half the year traveling on behalf of his ancestor's namesake whiskey. Kentucky produces 95 percent of the world's bourbon. On the strength of premium and super-premium brands, production has risen by more than 75 percent since 1999. Production went from 455,078 barrels that year to 794,091 barrels in 2008, according to the Kentucky Distillers' Association. Some 4.6 million barrels of bourbon are currently aging in the state _ the biggest inventory since 1984. Exports of Kentucky bourbon and other Kentucky whiskey totaled $194 million in 2008, according to the Distilled Spirits Council of the United States. Domestic bourbon sales totaled 9.8 million cases in 2008, worth about $1.1 billion in sales to wholesalers, according to the council. For decades, bourbon plant bosses rarely strayed far from the distilleries. Many even lived on the grounds. But much of the work once done by turning valves is now handled by computerized systems. While the distillers remain sticklers for quality and consistency, still relying on sight, smell and taste to decide when aged bourbon is ready for bottling, they have assistants who manage the plants when they're gone. Russell once signed more than 700 bottles of Wild Turkey at a single promotional event in Australia. As smooth as his whiskey, he doesn't consider himself a celebrity. "I'm just an old master distiller," he said. Hubbub has become routine for the men responsible for other Kentucky brands as well _ Four Roses, Evan Williams, Maker's Mark, Woodford Reserve, Buffalo Trace and 1792 Ridgemont Reserve. When they're not at the plants, they offer fans insights into bourbon making and how to savor the whiskey. "It's not all about throwing a shot back and chasing it with a beer," said Noe, a seventh-generation distiller. "You need to sip it." To earn the name, bourbon must be made in the United States and contain at least 51 percent corn in the mash. It is aged in new charred oak barrels for at least two years. Jim Rutledge of Four Roses said the distillers love talking about bourbon _ and their marketing teams realized that could "be a gold mine." Rutledge also has signed hundreds of bottles at a single event. His scrawl was never more conspicuous than in a Japanese bar where he was asked to sign his name as big as he could across a wall. "They said they would never paint over it," Rutledge said. Chris Morris, master distiller of Woodford Reserve, spends about 100 days a year promoting the super-premium, small-batch bourbon. The popularity of promotional events, he said, reflects "a new connoisseur class of consumers" and bourbon's emergence as a spirit "equal to the great whiskeys of the world." Still, the distillers seem amused by all the attention. "I'm no different than I ever was," said Parker Beam, who has spent a half-century making bourbon at Heaven Hill Distilleries, with brands that include Evan Williams and Elijah Craig. Parker Beam said his father, Earl, also a longtime master distiller at Heaven Hill, would likely frown on the public relations role of distillers today. "He'd say it's hard to run a distillery when they ask you to be gone so much." Chuck Cowdery, an American whiskey writer and author of "Bourbon, Straight," said bourbon distillers project an authenticity _ down to their Kentucky accents _ that consumers crave. "They are as foreign and almost exotic in New York, Chicago or San Francisco as they are in Tokyo or London," Cowdery said. Bathed in loud music under tents at the recent Kentucky Bourbon Festival in Bardstown, some star-struck fans were surprised at their easy access to the distillers of world-class spirits. Marie Rossi, visiting with her husband, John, from Orange, Conn., said that where they are from, "We'd have to go to a special event and be dressed up and be on the A list. We wouldn't have this access." Parker Beam, a grandnephew of Jim Beam, chuckled when recalling one of his strangest encounters with a whiskey fan who approached him at an event in San Francisco. "He pointed his finger and said, 'You're Parker Beam,'" and I said, 'Yeah,'" Beam recalled. "He said, 'I thought you were some fictitious character the marketing people came up with. But you're a real person.'" The real stars, the distillers insist, are the whiskeys. "I don't think it has anything to do with who I am," said Kevin Smith, master distiller at Maker's Mark Distillery. "I'm just a lucky guy, and I happen to have the right title." Recommend Send IM Story Print Related Articles Kremlin chief laments Russian youth views of Stalin Reuters - Saturday, October 31 Cyprus peace talks can't go on forever: Turkish Cypriot AFP - Saturday, October 31 Czech president to allow EU treaty after opt-out AFP - Saturday, October 31 Arise, Sir Dracula! Christopher Lee knighted AFP - Saturday, October 31 Iran wants more talks on nuclear fuel deal AFP - Saturday, October 31 News Search Top Stories Arise, Sir Dracula! Christopher Lee knighted US consumer spending dips first time in five months Swine flu deaths soar, Ukraine closes schools Ukraine closes all schools, cinemas over swine flu Diarrhoea kills 'three times more than thought' More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended US emerges from long recession Somali centenarian weds 17-year-old Scientists 'back bluefin tuna trade ban' Fibre may keep asthma, diabetes at bay, study finds Chevron tried to taint Ecuador toxic waste trial: lawyer More Most Viewed » Boyzone singer Gately dies in Spain Mobile phone giant Nokia sues Apple over patents Huge dinosaur find in China 'may include new species' More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

Other News on Saturday, 31 October 2009
Israel endorses draft Iran atom deal as "first step"
EU agrees climate funding deal to help poor nations
US-TECH Summary
Ukraine closes all schools, cinemas over swine flu
Diarrhoea kills 'three times more than thought'
Iran tells U.N. it wants nuclear fuel first: envoys | International |
Pre-paid mobile phones banned in Indian Kashmir: state TV
Sweden to crack down on SMS loans
Hamilton fastest in first Abu Dhabi GP practice
EU leaders agree climate funding deal
Eurozone unemployment hits 9.7%
Latin to lose its domain over Internet addresses
Dutch court bans girl from solo world voyage
Facebook gets $711 million damages in anti-spam case
Southern African states to hold Zimbabwe summit | International |
Haiti president designates new prime minister | International |
U.N. chief Ban launches inquiry into Guinea violence | International |
Bosnian Serb commander convicted of war crimes | International |
Archbishop of Canterbury to meet Pope Nov 21: Vatican | International |
Fuel leak caused Puerto Rican depot blast: FBI | International |
US-TECH Summary
Pre-paid mobile phones banned in Indian Kashmir: state TV
Australia to get Chinese pandas by end of year
Nokia to close gaming service N-Gage | Technology |
Colombia grants US access to military bases
E-readers may not solve publisher woes yet | Technology |
Bay Bridge closed through Friday morning commute
Suspect in East Timor massacre back in Indonesia
SCLC elects MLK's daughter as its president
Nine missing after California air collision
Cambodia's 'jungle woman' sick and stressed out
Typhoon Mirinae on track to hit flooded Manila
Master distillers take star turn in bourbon world
CORRECTS Pakistan Story
Consumer spending falls in September, incomes flat
Dead fish drifting in Indonesia after oil leak
Soderbergh turns Casey Anthony saga into play
Clinton leaves Pakistan with pointed question on al Qaeda
US to let Iran talks 'play out:' Clinton
Ethnic Uighur journalist detained in China
Maine fugitive captured, charged in father's death
Nepal's ex-rebels announce plan to shutter airport
Search resumes for Navy plane, 2 pilots off Texas
Fire at India oil depot kills 6, injures 150
Profit up as ICICI Bank prepares to grow lending
Japan tech giants slump as SKorean rivals rebound
Samsung 3Q profit triples to record as sales jump
Japan NTT DoCoMo half-year profit dips 17.9%
Asia's tech giants see signs of revival
Judge orders trial in Anna Nicole Smith's death | Entertainment |
China urges Australia to be open to its investment
iPhone comes to China without key feature
Music legends rock the Hall of Fame | Entertainment |
New portable Nintendo DS console meant for groups
Landlocked Mongolia flies flag on high seas
Taiwan lawmaker urges ban on Chinese army singer
Palestinian youth grow weary of political stalemate
'Single Ladies' is Tom Hanks' song of 2009
Manhattan moves to Doha for Tribeca film festival
New book puts a spotlight on the Bauhaus movement
4-legged movie stars vie for 'canine Oscars'
Rachael Ray offers dinner to jobless Ohioans
Ga. man who sought out Miley Cyrus gets plea deal
Rapper releases video directed by Heath Ledger
Eighth Foot Washes Up On Canadian Shores
Wisconsin Man Blames Failed Breathalyzer Test On Steak Sauce
Late Paul Newman Tops List Of Most Generous Celebs, Gave $21 Million To Charity In 2008
Ex Quebec Lieutenant Governor Files Not Guilty Plea To 6 Charges
French Telco Sets $1.5 Billion Program To Prevent Staff Suicide
Lady Gaga To Include Lock Of Her Own Hair With New Album Release
Tipping Point: The Middle East "Drowning in Waste"
British Woman Walking Again After Two-Year Paralysis Following Sneeze
Somali Pirates Strike Again By Seizing Thai Fishing Boat
Somali Man Marries Girl 95 Years His Junior
British officer warning before Afghanistan death
Typhoon cuts power, uproots trees in Philippines | International |
EU sets aside internal strife to trumpet climate deal
Cisco, EMC team up on cloud computing: sources
Stimulus plan created one million jobs: US officials
Soldier Arrested For Allegedly Threatening To Kill Miley Cyrus
"Slumdog Millionaire" Child Stars In Danger Of Losing Jai Ho Trust Fund For Missing School
Honduras' Zelaya set to return to power | International |
UN says police, NATO slow to respond to attack
Czech president to allow EU treaty after opt-out
Analysis: Iran enrichment deal up in air
Horror videogames scare up record sales
Arise, Sir Dracula! Christopher Lee knighted
Major layoffs loom at Time Inc.: reports
Chirac to be tried on corruption charges
Verizon launches TV-online movie channel
Man Who Caused Mistrial In John Travolta's Extortion Case Escapes Punishment
Iran undermines heart of Western nuclear offer
Swine flu deaths soar, Ukraine closes schools
Iran wants more talks on nuclear fuel deal
Nokia to close gaming service N-Gage
"The Twilight Saga: New Moon" Soundtrack Hits #1 On Billboard Albums Chart
North Korea seen slowly warming to talks again | International |
Correction: Iraq election law story
Stephanie Pratt Formally Charged With Suspicion Of DUI
Mexican farm leader killed with 14 others on ranch | International |
Dennis Hopper Diagnosed With Prostate Cancer
Somali pirates ask $7 million to free UK couple-report | International |
E-readers may not solve publisher woes yet
Owl City Earns First #1 Billboard Hot 100 Single With "Fireflies"
"Spam King" ordered to pay Facebook 711 million dollars
Jury Refuses To Indict Miley Cyrus' Alleged Stalker
Venezuela arrests eight Colombian paramilitaries | International |
Supermodel Naomi Campbell Hit With Lawsuit By Fragrance Company
Canadian Singer Taylor Mitchell Brutally Attacked By Coyotes
U.N. backs negotiations on global arms trade treaty | International |
Nokia to close gaming service N-Gage
Cisco, EMC team up on cloud computing: sources | Technology |
Clinton seeks to resurrect Mideast peace talks
North Korea seen slowly warming to talks again
Iran's Sunni militants carve secretive path
4th typhoon in month lashes sodden Philippines
Recalls: half & half, heavy whipping cream
China sends anti-piracy navy convoy: state media
Panel fines ex-NC governor, seeks criminal probe
1st lawsuits filed in Arizona sweat lodge tragedy
Extradited banking fugitive arrives in Thailand
UN guard killed in Afghanistan hailed as hero
Fraud surrounds women voters in Afghan election
Ill. lawmakers OK caps on political donations
AP NewsAlert
US warily leans to new Iran sanctions over nukes
Investigators seek clues in S. Calif. midair crash
Celebs, lobbyists among White House guests
Extradited banker detained in Thailand: police
Retailers suspend business with Mich. fruit grower
China jails 19 in Xinjiang for security crimes: Uighur group
Pakistanis confront Clinton over drone attacks
India in visa clampdown on foreign workers
Judge orders trial in Anna Nicole Smith's death | Entertainment |
Seacrest stalker with knife arrested at E! offices | Entertainment |
With new confidence, Underwood eager to Play On | Entertainment |
U2's Rose Bowl show breaks U.S. attendance record
CORRECTED: TV networks hold their own in new season
Music legends rock the Hall of Fame | Entertainment |
Judge orders trial in Anna Nicole Smith's death
Troubled Broderick play pushes back its opening
TV networks hold their own in new season | Entertainment |
Seacrest stalker with knife arrested at E! offices
Rock'n'roll's visual side on display in N.Y. museum | Entertainment |
Songwriters lure Bassey back for The Performance | Entertainment |
Songwriters lure Bassey back for "The Performance"
U2's Rose Bowl show breaks U.S. attendance record | Entertainment |
Hidden Warhol painting to go on auction block
Rock'n'roll's visual side on display in N.Y. museum
Colin Farrell welcomes baby boy Henry
Americans embrace alternatives to 'pagan' Halloween
West still untrustworthy over Iran talks: Ahmadinejad
Mixed messages as Europe reaches out on climate
Afghan vote in the balance, Abdullah set to decide | International |
Obama assures economy moving in 'right direction'
Afghan boycott would not de-legitimise poll: Clinton
Israel unhappy with Iran-West talks: Ahmadinejad
Roadside blast kills 7 Pakistan soldiers | International |
Senior Iran MPs oppose U.N. nuclear fuel plan
Iran's Mousavi hints at new opposition rally | International |
Abdullah poised to quit Afghan run-off
Abdullah to call poll boycott if terms not met: sources
Obama asks military for more Afghan options: report
Source: Abdullah may pull out of Afghan runoff
Somali pirates move British couple ashore | International |
Two killed as violence flares in Thai south | International |
Mugabe says working to end power-sharing dispute | International |
Father of China's space program dies aged 98 | International |
Berlusconi says won't resign even if convicted | International |
Bush says Afghan war must be won to stop 'tyranny'
Clinton meets Abbas in new Middle East peace push
Obamas to greet more than 2,000 trick-or-treaters
Cheney to FBI: No idea who leaked Plame's identity
Bomb kills seven Pakistani soldiers: officials
'I hate whale meat,' Japan's PM confides: report
Dalai Lama defends visit to disputed Indian state
For the tiger, a year closer to extinction
Japan preparing up to $5 billion in Afghan aid: report
Philly transit talks to continue Saturday
Obama administration: Toss wiretap lawsuit
Typhoon cuts power, uproots trees in Philippines
Madoff: Had 'too much credibility' with SEC
Bush says Afghan war must be won
Poulter opens commanding lead in Singapore
Typhoon smashes storm-weary Philippines
Japan to fund infrastructure in Afghanistan: report
Construction of Cambodian bourse to begin in Dec
Pakistan c.bank buys 101.75 bln rupees of govt paper
'Palimony' figure Michelle Triola Marvin dies
Nicole Richie gets protection from paparazzi
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01