InfoAnda - Rocky start for fledgling online news ventures

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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Rocky start for fledgling online news ventures AFP - Saturday, April 25 WASHINGTON, (AFP) - - When the Seattle Post-Intelligencer folded its print edition last month and went online only, it became the first major US metropolitan newspaper to make the leap into a solely digital future. ADVERTISEMENT At around the same time, 30 former journalists with another defunct daily, the Rocky Mountain News in Denver, Colorado, launched a news website called INDenverTimes.com and set a goal of attracting 50,000 paying subscribers. Media analysts around the United States pointed to the ventures as potential yardsticks for other struggling US newspapers pondering an Internet-only future as print advertising revenue evaporates and readers turn to the Web for news. The first indicators came in this week and they were not pretty -- missed targets at INDenverTimes.com and declining online readership at the Seattle Post-Intelligencer website. INDenverTimes.com announced on Thursday that it had not met its goal of 50,000 paying subscribers and "will not pursue the original business model." It did not say how many people agreed to pay for the online news service, which launched on March 16, but reports put the number as low as 3,000. That didn't surprise Rick Edmonds, a media business analyst at the Poynter Institute, a Florida-based non-profit journalism school. "I didn't think their plan was realistic to tell you the truth," Edmonds told AFP. "We're engaged in this big debate about whether people will pay for online content and I think that for general news content the vast majority of examples to date would indicate 'no.' "There's actually a fairly long history of local newspaper sites that tried to go pay for a period of time," he added. "Most of them lost so much traffic and didn't get much of anything in terms of income from the subscriptions that they went back to free." Kevin Preblud, one of the three investors behind INDenverTimes.com, was quoted by the website as saying that the startup would "continue to explore alternative business models." "We have confidence in the future of online journalism," he said. Meanwhile, the first traffic numbers were released this week for SeattlePI.com, the website of the Post-Intelligencer, the 146-year-old newspaper which rolled off the presses for the last time on March 17. SeattlePI.com saw its online readership fall to 1.4 million unique users in March from 1.84 million in February and 1.80 million in January, according to figures from Nielsen Online. It ranked 32nd in March on the list of top US newspaper websites, down from 29th in February and 21st in January. SeattlePI.com, which has an editorial staff of about 20, down from the print edition's 150 staffers, also lost ground to a rival website operated by the remaining daily newspaper in the northwestern US city, The Seattle Times. SeattleTimes.com had 1.5 million unique users in February but saw its traffic increase to 2.2 million unique users in March, a gain of 70 percent over a year earlier. The figures were released by Editor and Publisher, whose parent company owns both the trade magazine and Nielsen Online. Edmonds cautioned that it was probably too early to draw firm conclusions about SeattlePI.com from just the March figures, but a loss of readership was not a surprise. "I'm beginning to think the notion that if you take the print edition away -- the kind of reasoning that 'OK, people may have preferred print but they'll go online' -- I'm not sure it really does work that way," he said. Whatever happens with INDenverTimes.com or SeattlePI.com, Edmonds said they are valuable online journalism experiments at a time of transition for the news industry. "We're just beginning to see real world tests," he said. "We're seeing kind of real-time real-life experiments with a variety of these things and we're now learning fairly quickly." Email Story IM Story Printable View Blog This Recommend this article 0 users recommend Sign in to recommend this article » Most Recommended Stories » Related Articles: Internet Portals & Search Engines US-TECH SummaryReuters - 37 minutes ago Microsoft still sees potential in Yahoo partnershipReuters - 37 minutes ago Rocky start for fledgling online news venturesAFP - Saturday, April 25 Boom times ahead for mobile Web accessAFP - Friday, April 24 Related Articles: Technology US-TECH SummaryReuters - 37 minutes ago Microsoft still sees potential in Yahoo partnershipReuters - 37 minutes ago Rocky start for fledgling online news venturesAFP - Saturday, April 25 Boom times ahead for mobile Web accessAFP - Friday, April 24 YouTube lets users see what friends are watchingAFP - Friday, April 24 Enlarge Photo Front pages of the Seattle Post-Intelligencer (L) and The Seattle Times (R) on March 17. The Seattle Post-Intelligencer newspaper appeared in print for the last time on March 17, and was reborn as an online publication. First traffic numbers released this week for SeattlePI.com, the website of the Post-Intelligencer, saw it losing ground to The Seattle Times website. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Tigers resisting calls to surrender: S.Lanka military Fertility doctor on brink of cloning human: report Obama vows reform of credit card market Downturn hits Elton John, Paul McCartney Charred meat linked to pancreatic cancer risk View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. 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