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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Japan raises nuclear crisis to same level as Chernobyl | 3:21am EDT Japan quake's economic impact worse than first feared 2:40am EDT Winklevoss twins must accept Facebook deal - court 11 Apr 2011 Missouri's Democratic AG splits with Obama over health care 11 Apr 2011 China tells U.S. to quit as human rights judge 10 Apr 2011 Discussed 137 Reid says Republicans want shutdown to close clinics 116 China tells U.S. to quit as human rights judge 113 Obama, Congress struggle to find budget deal Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 X-47B - the future of autonomous aerial warfare Fri, Feb 11 2011 Ivory Coast's Ouattara says Gbagbo to face justice Mon, Apr 11 2011 Microsoft launches new assault on business apps Tweet Share this By Bill Rigby SEATTLE (Reuters) - Microsoft Corp is making its strongest push yet into the steadily growing business software market in the hope that it can create another multibillion-dollar business. The world's biggest software company, which... Email Print Related News Endo cuts patent risk with $2.6 billion American Medical Mon, Apr 11 2011 Google seals ITA deal; larger antitrust review looms Fri, Apr 8 2011 Special report: How News Corp got lost in Myspace Thu, Apr 7 2011 Microsoft, Toyota team up on digital auto network Wed, Apr 6 2011 S&P hovers near resistance, but volume still weak Tue, Apr 5 2011 Analysis & Opinion How safe is your mobile wallet? IPO hopefuls want to sit around OpenTable Related Topics Technology » Stocks A worker prepares the logo on the Microsoft stand on the CeBIT computer fair in Hanover February 26, 2011. The world's largest IT fair CeBIT opens its doors on March 1 and runs through March 5. Credit: Reuters/Tobias Schwarz By Bill Rigby SEATTLE | Tue Apr 12, 2011 2:00am EDT SEATTLE (Reuters) - Microsoft Corp is making its strongest push yet into the steadily growing business software market in the hope that it can create another multibillion-dollar business. The world's biggest software company, which still gets the majority of its sales from its Windows and Office franchises, is hoping it can wrestle market share from heavyweights SAP AG and Oracle Corp, and upstart online vendor Salesforce.com Inc. "The opportunities to make a good business economically are wonderful," said Microsoft Chief Executive Steve Ballmer in a telephone interview on Monday. "We're pretty pumped up." Research firm IDC predicts that companies will spend $118 billion a year worldwide on "enterprise applications" by 2014, referring to the software they use to automate accounting, human resources, sales, supply chains and other operations. Ballmer declined to target a percentage figure his company hopes to win, but thinks it can outpace the leaders. "If we don't dramatically outgrow Oracle and SAP I'd be disappointed," Ballmer said. Earlier in the day, Ballmer unveiled the company's latest plans at Microsoft's business software conference in Atlanta, attended by about 9,000 users. He gave a preview of the company's new enterprise resource planning (ERP) software -- the flagship of its business applications efforts -- which will soon be accessible online or "in the cloud" for the first time. GROWING MARKET Worldwide businesses spent about $21 billion on ERP software last year, according to tech research firm Gartner, and that figure is set to grow about 5 percent a year over the next few years. Microsoft is currently a distant fifth in the market, behind SAP, Oracle, Sage Group Plc and Infor Global Solutions. The other main business segment is customer relationship management (CRM), or programs for organizing a company's contacts with customers and sales activities, which is worth about $10 billion a year and set to grow at around 7 percent a year, according to Gartner. Microsoft is fourth in that market, behind SAP, Oracle and Salesforce.com, which pioneered the "cloud" approach, where users access programs over the web rather than use ones installed on their own computers. That presented a direct challenge to Microsoft, whose dominance in operating systems is based on installed software, but the company is fighting back and embracing the cloud. It moved a version of its CRM product online, and said on Monday that its Microsoft Dynamics ERP application will run on its Azure platform, which Microsoft created as the basis for its cloud-based offerings. 1 2 Next Technology Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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