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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Social media 'one part' of Google strategy: CFO AFP - 2 hours 37 minutes ago Send IM Story Print Social media 'one part' of Google strategy: CFO Slideshow: Full Photo Coverage: Internet Portals & Search Engines SYDNEY (AFP) - – Internet giant Google said social media was "absolutely" part of its strategy and would be embedded in "many of our products" but played down its rivalry with networking icon Facebook. Chief financial officer Patrick Pichette on Sunday said Google was at the centre of an exploding digital economy where computer power was "relentlessly, dramatically increasing" and innovation was crucial to survival. "Search is clearly the core product of Google but many of our other products are having phenomenal trajectories," Pichette told Australian public television. "The first driving principle of Google is in fact not money -- the first driving principle of Google is understanding that the Internet is changing the world," he added. Pichette said Amazon and Apple were "winning" in the new technology race and Microsoft was a "formidable" competitor, but played down as media hype suggestions that Facebook was Google's next big rival. "The digital world is exploding and it has so many chapters -- it has cloud computing, it has mobile, it does have social, it has searches, it has so many elements. Within that... social (networking) is just one chapter," said Pichette. "Yes, absolutely it will be part of our strategy, yes it will be embedded in many of our products. But at the same time remember it's one chapter of an entire book." It follows Facebook's launch of a next-generation messaging service this month, seen as a major challenge to Google's Gmail and fellow web-based email providers Yahoo! and Microsoft. Microsoft's Hotmail currently has the most users, 361.7 million as of September, according to online tracking firm comScore, followed by Yahoo! with 273.1 million and Gmail with 193.3 million. Pichette said Google's Android platform for mobile devices was a "fantastic opportunity" for the company, powering 200,000 handsets every 24 hours. Android users also performed searches 50 times more frequently than people using other mobile devices, with obvious benefits for Google, he added. "Now that everybody has a smartphone everybody searches, so these few hundred engineers (who developed Android) have accelerated (a market that) would have taken 10 years to develop into a few years," he said. "My payback is absolutely unreal." Recommend Send IM Story Print Related Articles Social media 'one part' of Google strategy: CFO AFP - 2 hours 37 minutes ago News Corp. set to unveil iPad newspaper, 'The Daily' AFP - Sunday, November 21 US-TECH Summary Reuters - Sunday, November 21 Telenor finds no irregularity with India licences Reuters - Sunday, November 21 Chinese bloggers meeting cancelled for being too sensitive AFP - Sunday, November 21 News Search Top Stories Irish cabinet meets on crisis plan as bailout looms Pope says condoms acceptable 'in certain cases' Ireland set to finalise crisis plan as bailout looms US, EU urge major economies to avoid currency battle US tanker decision delayed to 2011: Air Force More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Cash-strapped Brits want royals to foot wedding bill Brazilians flaunt Kate's engagement ring, for 3 dlrs US tanker decision delayed to 2011: Air Force 9/11 rescuers agree huge compensation deal One in five Americans suffer mental illness: survey More Most Viewed » Toddler survives seven-floor fall in France EU fines 11 airlines 800 million euros for air cargo cartel Pilgrims stone 'devil' as Muslims celebrate Eid 'Naked' airport scanners may be 'dangerous' Be fit, have fewer colds: study More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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