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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared WRAPUP 2-China media cuts own criticism of Clinton speech 1:10am EST U.S. says wind could power 20 percent of eastern grid 21 Jan 2010 Human "bed-warmers" at Holiday Inn 21 Jan 2010 European Factors -- Shares set to fall on Obama plan 1:14am EST O'Brien's NBC departure leaves bits behind 17 Jan 2010 Human "bed-warmers" at Holiday Inn 21 Jan 2010 U.S. says wind could power 20 percent of eastern grid 21 Jan 2010 Landmark Supreme Court ruling allows corporate political cash 21 Jan 2010 Supreme Court ruling could boost TV ad business 21 Jan 2010 China set to become top luxury market - survey 21 Jan 2010 Tonight Show Shakeup Conan out, Leno back at "Tonight Show" Conan O'Brien will be paid a handsome sum to end his short term as host of the "Tonight Show", paving the way for Jay Leno's return. Full Article Key dates in Conan O'Brien, Jay Leno shakeup Commentary: Is Conan a $40 million bailout recipient? So, what exactly does a film producer do? Alex Ben Block Thu Jan 21, 2010 11:56pm EST Related News "Avatar" unlikely to match "Titanic" Oscar haul Tue, Jan 19 2010 "Avatar," "Hangover" attract Art Directors Guild Mon, Jan 11 2010 "Avatar" lands on list of directors' top films Thu, Jan 7 2010 "Avatar," "Up" among Producers Guild nominees Tue, Jan 5 2010 "Avatar" could get nine Oscar nominations Tue, Dec 22 2009 LOS ANGELES (Hollywood Reporter) - Six years after the Producers Guild of America first defined what a producer does, its Producers Code of Credits has become an invaluable tool. Entertainment | Film The code not only helps explains who should be credited with an Oscar or Emmy, but it also gives everyone in the industry a way to determine what qualifies someone to hold the title of producer on a movie or television show. It also happens to be a handy, credit card-sized document that unfolds into three pieces. "So when someone says, 'I'll finance your movie, but I want a producing credit,' (filmmakers) can literally pull out this little card and say, 'Actually, financing is more of an executive producer credit,'" says Vance Van Petten, the PGA's executive director. "They love that they can say, 'No.'" For years, the role of the producer was undervalued because almost any manager or financier who wanted to be one could muscle a credit. That was something the PGA fought passionately to change, culminating nearly five years ago when the movie Academy of Motion Picture Arts and Sciences ruled that no more than three producers could be Oscar-nominated for any one film (a rule that has since become more flexible). "The arbitration process at the PGA is extremely thorough," says Laurence Mark, producer of "Julie & Julia" along with last year's Oscar telecast. "They not only get statements and questionnaires from the producers involved, but also call on costume designers, creative executives at the studios, the editors, casting directors and others to literally get a full range of opinions. They are extremely conscientious and thorough." Limiting credits has "cut down on the abuses," says Van Petten. "It still happens but much less." "One hears far less frequently about people who don't actually do the job getting credits on movies," says "Milk" producer Dan Jinks, "particularly when it comes to movies that are up for awards consideration. It's hurtful to people who work incredibly hard on movies to see somebody who possibly never even showed up on the set get a credit. That has been going away, due in large part to the efforts of the Producers Guild." Since the introduction of the code, the rate at which the PGA has rejected applicants has more than doubled, from about 10% six years ago to more than 20% today, giving an imprimatur that adds legitimacy to a real producer. That's important because confusion about the producer's role was putting legitimate producers out of business. "Producers were losing their development deals at studios in huge numbers," PGA president Marshall Herskovitz says. "We really needed to bring about a better understanding of the role of the producer in the creation of content." But perhaps the 4,200-member guild's most visible initiative is the annual Golden Laurel Awards, taking place on Sunday at the Hollywood Palladium. Originating in 1990 for film and television, the awards have become a surprisingly reliable barometer of Oscar success. The PGA's feature winner has gone on to take the Oscar 13 times in 20 years. Like the Academy, with which the PGA works closely with on issues of credit, this year's Golden Laurels has expanded its best picture category to 10 nominees. High-profile contenders "Avatar" and "The Hurt Locker" will compete with "District 9," "Star Trek," "Up," "Up in the Air," "Invictus," "An Education," "Precious," and "Inglourious Basterds." "The profile of our awards has grown in recent years," Herskovitz says. "As people in the industry have come to understand the role of the producer in the creation of a film, it naturally follows that the PGA Awards are seen to have real value in the industry." Entertainment Film More from Reuters Outside of the rubble, Haiti tends to its living PORT-AU-PRINCE (Reuters) - With food, cash and medicine starting to flow, Haiti's government and aid workers are turning to the mammoth task of feeding and sheltering hundreds of thousands of earthquake survivors still living in the capital's rubble-strewn streets and filthy tent cities. | Video China says U.S. Internet accusations harm ties Asia stocks slide on Obama plan | Video Banks may shed private equity assets in Obama plan Hershey not to make counterbid for Cadbury: report China media cuts own criticism of Clinton speech » More Top News Freedom vs. loyalty in China The Google dispute leaves China's wired generation torn between loyalty to their country and desire for access to information. Full Article Factbox: Google's footprint in China China media censor criticism of Clinton China Trudy Lieberman: A referendum on healthcare Senator Brown's opposition to healthcare legislation was the most important ingredient in his victory, but Washington doesn't seem to be getting the message. Commentary Pelosi: Senate bill cannot pass House Obama, aides scramble to limit fallout Factbox: Reconciling the healthcare bills Healthcare Reform © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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