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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Human "bed-warmers" at Holiday Inn 21 Jan 2010 WRAPUP 4-China says US Internet accusations "baseless" 4:28am EST Is Geithner on the Outs in Obama's White House? 5:32am EST U.S. says wind could power 20 percent of eastern grid 21 Jan 2010 Conan O'Brien exploring options after NBC split 3:02am EST Human "bed-warmers" at Holiday Inn 21 Jan 2010 U.S. says wind could power 20 percent of eastern grid 21 Jan 2010 One-fifth of U.S. teens have unhealthy cholesterol 7:57am EST Air America to close, files for bankruptcy 9:08am EST Morgan Stanley to raise capital for hedge fund clients 12:40am EST Google vs China Google faces China questions Investors seek insight into Google's disagreement with China that has cast doubt on its future in the world's largest Internet market. Full Article Google tests loyalties of China's wired generation Google attack puts spotlight on China's "red" hackers Focus on China cyberwar fears What happens next in Google standoff with China? Timeline: Google's rocky road into China Tech group to launch digital music file successor Kate Holton and Matt Cowan LONDON Fri Jan 22, 2010 9:08am EST Related News UPDATE 1-Recorded 2009 music sales fell around 10 pct -IFPI Thu, Jan 21 2010 U.S. court revives antitrust suit on music downloads Wed, Jan 13 2010 eMusic inks Warner deal; plans for streaming Tue, Jan 12 2010 Study says tailored music therapy can ease tinnitus Mon, Dec 28 2009 Apple acquires music service Lala Sat, Dec 5 2009 LONDON (Reuters) - A leading technology company is set to launch a new digital music file format which will embed additional content for fans including lyrics, news updates and images in what could be a successor to the ubiquitous MP3 file. Entertainment | Technology | Music | Media The music industry has been hammered by piracy in the last decade and is looking to develop new offerings to entice consumers to buy their music from legitimate sites, instead of taking it from illegal outlets. The new proposal, which is called MusicDNA and has the backing of the original MP3 digital music file inventor, would allow fans to download an MP3 file on to their computer, which would carry with it additional content. Music labels, bands or retailers could then also send updates to the music file every time they have something new to announce such as the dates of future tours, new interviews or updates to social network pages. The user would receive as little or as much of the information as they want, every time they are online. However anyone who downloads the music file illegally would receive only a static file which would not receive any updates. BACH Technology, the group behind the MusicDNA file, says it is looking to partner with retailers, music labels, rights holders and technology companies and is happy to provide its technology for others who could use it under their own brand. BACH is based in Norway, Germany and China and has Germany's Fraunhofer Institute for Digital Media Technology as a partner. "We are getting very good feedback and the fact we are looking to include everyone in this, and not competing against them, helps," Chief Executive Stefan Kohlmeyer told Reuters. The music files can play on any MP3 player including Apple's iPod. The music player, or online music library, can also be adapted to suit the user and could, for example, be integrated into existing social networks. Kohlmeyer said the service would hark back to the time when music fans enjoyed looking at the lyrics and artwork on an album almost as much as they enjoyed listening to the music itself. "What we are bringing back to the end user is the entire emotional experience of music," he said. "We think it got lost in the transition to the digital era. "We think a beautiful piece of audio has been reduced to a number code. We want to enrich it again." BACH, which counts the inventor of the MP3 and a former chief executive of Sony Music Entertainment among its investors, is also hoping that software developers will create new applications and content for the MusicDNA player. A beta version of the file will be available in the Spring and a full commercial rollout is expected by the summer. It also hopes to roll out a mobile version of the music player. BACH has already signed up a host of partners across the industry and is in talks with the major record labels. Rob Wells, the senior vice president of digital at Universal Music Group International, told Reuters he thought the new offering was exciting and said Universal could quite possibly work with the company, but said they still needed further commercial conversations. "I think the music industry has got a great opportunity to open up completely new revenue streams," Kohlmeyer said. "They haven't contemplated in the past all the aspects of rich media." (Reporting by Kate Holton; Editing by Rupert Winchester ) Entertainment Technology Music Media Add a Comment More from Reuters GE profit tops Wall Street forecasts BOSTON (Reuters) - General Electric Co's quarterly earnings topped Wall Street expectations on Friday, as it kept costs in line despite sluggish demand for jet engines, railroad locomotives and other heavy equipment. Obama bank plan wins tentative support in Europe | Video U.S. warns against having same airport security systems UBS client wins appeal against U.S. data handover China says U.S. Internet accusations "baseless" Banks may shed private equity assets in Obama plan » More Top News John Kemp: Good policy, good politics The Obama bank plan is crucial to the White House’s reboot and a sensible policy that puts the Republicans in an exquisite dilemma. Commentary Factbox: Reaction to the bank plan How reforms could affect banks Geithner aired concern on bank limits Regulation China fires a warning shot Beijing tells Washington to back off on Internet criticism and warns that Sino-U.S. relations may hang in the balance. Full Article | Video Factbox: Sources of U.S.-China tension Chinese media dismiss Internet push China © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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