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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Italy antitrust probes Google on coercion claim Thu Aug 27, 2009 8:14am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Stephen Brown ROME (Reuters) - Italy's anti-trust watchdog said on Thursday it was opening an investigation into Google's Italian news website after local papers complained that they were forced to appear on the site (news.google.it). The competition authority said the Italian Federation of Newspaper Editors had complained that any publication refusing to appear on the website "would automatically be excluded from Google's search engine." The newspapers said Google's use of their online material on its Italian website hurt their ability "to attract users and advertisers to their own home pages," but if they chose not to appear they were barred from its search engine. The anti-trust body, which said it had notified Google Italy during an inspection on Thursday with the finance police, said it would look into the "possibility that this could distort the online advertising market." Google said it was seeking more details about the complaint to the competition authority. "We do know that it's in relation to Google News which drives significant traffic and new readers to newspaper websites," said a spokesperson for Google in Italy. Google and its competitor Yahoo face complaints from news providers in the United States and elsewhere that their search engines make money from news generated by others. Google argues that it helps newspaper websites make money through online advertising and does not misappropriate content. "We drive traffic and provide advertising in support of all business models, whether news sources choose to host the articles with us or on their own websites," wrote one of the firm's lawyers, Alexander Macgillivray, in a blog in April. Such disputes are taking place against a backdrop of newspaper publishers struggling with a decline in advertising revenue and seeking more ways to make money from their online editions. The Italian Federation of Newspaper Editors includes Italy's two biggest newspaper companies, RCS MediaGroup and L'Espresso, which agreed to pool online advertising in January in a deal aimed at increasing Internet revenues. One Milan-based analyst, who asked not to be named, said the objective of the newspaper publishers might be to seek a revenue-sharing agreement with Google. (Additional reporting by Danilo Masoni and Alberto Sisto; writing by Stephen Brown, editing by Will Waterman and Rupert Winchester) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn also on reuters Blog: Conservative talk radio: little fondness for Kennedy Israel's Netanyahu given Holocaust plans in Berlin Video Video: Video ads come to print media More Technology News Microsoft cuts high-end Xbox price by 25 percent Facebook agrees to make Canada privacy changes Nokia unveils its first Linux phone FCC launches inquiry into wireless industry Apple event expected soon, no tablet in sight More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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