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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Apple event expected soon, no tablet in sight Thu Aug 27, 2009 12:56am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway SAN FRANCISCO (Reuters) - Anyone holding their breath for Apple Inc's much-anticipated, but never confirmed, touchscreen tablet device may have to wait a bit longer than they planned. Early hopes that Apple could introduce a tablet -- or "iPad" -- at an event in September have given way to expectations that the company will instead roll out a refreshed lineup of its iPod devices. "It has to be great -- and I don't think it's going to be ready for September," FBR Capital Markets analyst Craig Berger said of a tablet device that many expect would likely resemble a larger, keyboard-less iPod touch. A number of companies have been working to put their stamp on a nascent tablet market that has yet to be truly defined, from personal computer manufacturers to Amazon.com Inc with its Kindle electronic reader. Apple has a tradition of hosting a glitzy September media event, using it to launch devices such as the iPod touch model in 2007 and the iPod nano in 2005. While it has yet to announce anything, it is widely expected to repeat the practice this year. With hopes low that a tablet will be rolled out next month, analysts say there is little risk that its absence will hurt Apple's stock. The year's event would be particularly important if Chief Executive Steve Jobs were to make his first public appearance since a nearly 6-month leave of absence for health issues. Investors will be keen to see for themselves how well he appears. Jobs' appearance could overshadow any products at the event, especially without a tablet. Odds are that the iPod nano and iPod touch will be refreshed with digital cameras, analysts say, and the iPod touch could also get a video camera. Apple could also unveil the ninth generation of its iTunes software. Although Apple declined to comment, many analysts believe the tablet may not arrive until later this year or next, given the company's well-known reluctance to rush any device to store shelves before it is fully ready for consumers. Whatever the timing, the prospect of a tablet generates enthusiasm from those who follow the company or own shares. It would likely mark a new product line in the company's device portfolio, which includes the red-hot iPhone, along with the iPod and Mac computer segments, which have matured. WHY A TABLET? Barry Jaruzelski, a partner at consulting firm Booz & Co, cautioned that the tablet space has proved to be a challenge for all who have tested it. Apple, he said, must answer one critical question: "What do I need a tablet for?" He also noted that Apple's major successes this decade -- the iPod and the iPhone -- were helped by the services that accompanied them, namely iTunes and the App Store. "It's got to be something more than just a device. It's got to be the apps or some sort of solution or service linked to the device, otherwise it's hard to see how it's going to be big, as opposed to just nice," he said. Broadpoint Amtech analyst Brian Marshall expects the device to carry a price tag of $500 to $600, and have both WiFi and cellular connectivity, potentially subsidized by Verizon Wireless in the same way that AT&T subsidizes iPhone purchases. Verizon Wireless is a venture of Verizon Communications Inc and Vodafone Group Plc. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Google shuns in-person analyst day, goes online Also On Reuters Full Coverage: Sen. Edward Kennedy, 1932-2009 Commentary: The mirage of U.S. healthcare Blog: Obama's summer holiday no walk on the beach More Technology News Google shuns in-person analyst day, goes online "Mona Lisa" comes to life in high-tech art exhibit Time Warner Cable to test TV on the Internet: report Unicom to announce China iPhone deal: analyst Sirius hooks up iPhone to premium satellite radio More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Chicago McDonald's offers $1 breakfast items Japanese, Koreans gain most from cash for clunkers Economy leaves some U.S. workers stuck in bad jobs Apple event expected soon, no tablet in sight Could smoking pot cut risk of head, neck cancer? 'Cash for Refrigerators' Debuts in Fall. Really. Farmers issue warning after fatal cow attacks Toyota recalls 95,700 Toyota, Scion cars in U.S No flu vaccines before mid-October, CDC predicts European Factors -- Shares set for slight dip; US GDP eyed Most Popular Articles RSS Feed Video Kennedy remembered Kennedy to be buried at Arlington "Major incident" in Kandahar "A really sad day" U.S. town tells Gaddafi to stay away A rush order on the H1N1 flu vaccine Fears over Athens' air after fires Propofol killed Jackson Man stabbed in London soccer clashes Obama pays tribute to Kennedy Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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