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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters UK's Channel 4 to ditch Big Brother reality show Wed Aug 26, 2009 3:27pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Mike Collett-White LONDON (Reuters) - Britain's Channel 4 said on Wednesday it was ditching the once-popular "Big Brother" reality television series amid falling ratings for this year's show. Launched in Britain in 2000, the show in which the public votes to evict contestants from a house and garden where they are continuously filmed made celebrities out of Jade Goody and "Nasty" Nick Bateman. It was at the center of a major broadcasting scandal in 2007, when contestant Goody was accused of racist bullying of Indian housemate Shilpa Shetty, prompting tens of thousands of complaints and dominating media headlines. Goody was evicted in a public vote and Bollywood actress Shetty went on to win the series. Some commentators said 'Big Brother,' owned by a consortium comprising Goldman Sachs Capital Partners, Italy's Mediaset Group and Cyrte Group, never fully recovered from the race row, after which they said it was "watered down." Others believed the show had grown stale and failed to win over the "Facebook generation" of young viewers more likely to find their entertainment on the Internet. Estimates show that around two million people have been tuning in to the latest 'Big Brother' series, the 10th -- a fraction of its peak audience of 10 million. Even bookmakers have felt the effect, with gambling on the outcome of this year's show down 75 percent on 2008, according to William Hill. Endemol suggested in a statement that it may seek a deal with another broadcaster: "As for 2011, stay tuned. 'Big Brother' will get back to you ..." TIME TO MOVE ON Kevin Lygo, director of television and content at Channel 4, said next year's series of "Celebrity Big Brother" and "Big Brother" would be the last on the network. "'Big Brother' is still profitable for Channel 4 despite its reduced popularity and there could have been the option to renew it on more favorable terms," he said in a statement. "That's what a purely commercial broadcaster would have done, but Channel 4 has a public remit to champion new forms of creativity. "The program ('Big Brother') has reached a natural end point on Channel 4 and it's time to move on." Lygo said dropping "Big Brother" would not solve the company's funding shortfalls, adding that the channel had nearly 125 million pounds ($200 million) less to spend in 2009 than two years ago. Next year may be even worse, he added. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Bob Dylan's Christmas album to benefit charity Also On Reuters Full Coverage: Sen. Edward Kennedy, 1932-2009 Blog: Toys “R” Us clunker crib exchange Slideshow Slideshow: The world's ethnic and religious minorities More Entertainment News Bob Dylan's Christmas album to benefit charity Fall Out Boy singer arrested on driving charge "House" gets guerrilla ad treatment Chris Brown sentenced in LA for assault Coroner says Jackson died from lethal dose of propofol | Video More Entertainment News... 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