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Edition: U.S. Article Comments (2) Save Email Print Reprints Most Popular Most Shared Chavez "communes" stoke Venezuela democracy debate 15 Jul 2010 BP stops oil spewing into Gulf | Video 11:21am EDT RPT-NEWSMAKER-Wounded Sen. Dodd guided Wall St reform to victory 8:10am EDT Ancient ship unearthed at World Trade Center site 15 Jul 2010 Tired Gay succumbs to Dix in 200 meters 03 Jul 2010 Iran scientist was longtime informant: report | Video 12:24am EDT Jundollah bombs kill 28 in Iran | Video 11:06am EDT Women priests and sex abuse not equal crimes: Vatican | Video 9:57am EDT Markets off as revs disappoint, consumer mood darkens | Video 10:35am EDT Gulf well test starts after cap repair: BP exec 15 Jul 2010 Tired Gay succumbs to Dix in 200 meters 03 Jul 2010 Sniffing insulin may help memory lost to Alzheimer's 10:11am EDT BP stops oil spewing into Gulf | Video 11:21am EDT Women priests and sex abuse not equal crimes: Vatican | Video 9:57am EDT Chavez "communes" stoke Venezuela democracy debate 15 Jul 2010 Ancient ship unearthed at World Trade Center site 15 Jul 2010 Power company tells customer she is dead 15 Jul 2010 Goldman to settle with SEC for $550 million | Video 15 Jul 2010 U.S. groups target 20 possible causes of cancer 15 Jul 2010 Policymakers see no "catastrophes" in euro bank tests 7:21am EDT Apple faces music on iPhone flaw but recall unlikely Digg This Tweet This Share on LinkedIn Share on Facebook Related News Wall St futures point to flat open; earnings eyed 4:13am EDT Apple faces music on iPhone flaw but recall unlikely Thu, Jul 15 2010 Apple to hold iPhone press conference Friday Thu, Jul 15 2010 RPT-PREVIEW-UPDATE 1-Apple on the defensive as earnings approach Thu, Jul 15 2010 UPDATE 2-Apple to hold iPhone press conference Friday Wed, Jul 14 2010 Related Topics Technology » iPad » Media » A customer displays an iPhone 4 purchased at the Apple Store 5th Avenue in New York, June 24, 2010. Credit: Reuters/Eric Thayer By Gabriel Madway SAN FRANCISCO | Fri Jul 16, 2010 10:45am EDT SAN FRANCISCO (Reuters) - Apple Inc is likely to announce a fix for the iPhone 4's reception problems on Friday rather than recall the device, hoping to stem a growing chorus of complaints and avert any lasting damage to its carefully earned reputation for quality products. Apple, which surprised consumers and investors when it said it will convene an iPhone 4 press conference, has kept mum on what it will do. But analysts are betting that -- despite lawsuits, a poor review from Consumer Report and growing user complaints -- it will not initiate a costly and embarrassing recall. Investors will be looking for a fuller explanation of what analysts call a minor issue, but which has managed to cause a media firestorm. A growing furor over iPhone 4 signal-strength flaws has hurt Apple's shares ahead of its quarterly results next week. Since June 28 -- days after the launch, when complaints about faulty reception began surfacing on Internet technology websites -- Apple has lost about $16 billion in market value, with at least some of that related to the iPhone controversy. The stock fell as much as 2.1 percent on Thursday, before closing down 0.5 percent at $251.45 on Nasdaq. "We do believe that Apple needs to be more proactive in identifying and addressing the issues for the iPhone 4," BMO Capital Markets analyst Keith Bachman wrote in a research note. "A real risk is if the press keeps talking about this issue, iPhone 4 growth could slow." Some analysts suggest Apple could simply offer free protective cases for the device -- which prevent the signal interference -- at a cost of $1 to $2 each. That solution could cost as much as $45 million, according to one estimate. An in-store repair program could run as much as an estimated $300 million. Bloomberg and the Wall Street Journal on Thursday reported that Apple engineers had warned Chief Executive Steve Jobs in the early design phase of the iPhone 4 about the antenna design. Both reports cited people familiar with the matter. But Apple spokesman Steve Dowling said the Bloomberg report was "simply not true," while later declining to comment on the Journal report. Some users of the phone complain that reception turns weak when the device is held in a certain way that has come to be jokingly called the "iPhone 4 death grip." But the problem does not appear to be widespread. QUICK FIX Apple has blamed a software glitch that overstates network strength, but others have said the antenna on the redesigned device is at fault. Cross Research analyst Shannon Cross expected Apple to use the press conference to provide a remedy to users who are experiencing the problem, and try to redirect attention back to the iPhone 4's strengths. "We do not expect a recall and believe Apple will quickly move past this issue," Cross wrote in a research note. She said Apple could provide free, low-cost iPhone cases -- which appear to solve the reception problem -- to consumers at a cost of less than 5 cents a share. And it could add a thin coating over the antenna in future models to fix the issue, Cross added. Analysts noted that Apple has bowed to pressure in the past to mollify consumers. In 2007, after Apple slashed the price of the original iPhone two months after it went on sale, the company offered a $100 store credit to appease angry buyers. Apple's July and August option implied volatility, which measures the expected magnitude of share price movement, surged on Thursday. In all, about 214,000 calls and 158,000 puts traded in Apple, above its combined average daily volume of 290,000 contracts, according to option analytics firm Trade Alert. "Apple option traders are bracing for a big move in the underlying shares boosted by uncertainty over the iPhone 4 smartphone and next week's earnings," said Jon Najarian, a co-founder of Web information site optionMonster. "Professional investors believe this is a big deal judging by the amount of Apple options that are being bid up on both the call and put side, indicating how nervous players are." (Additional reporting by Doris Frankel; Editing by Edwin Chan and Richard Chang.) Technology iPad Media Comments See All Comments (2) | Post Comment Jul 16, 2010 9:00am EDT ooohhh…What we call the those who buy the iphone on the first day?…. DipuKurian Report As Abusive Jul 16, 2010 10:16am EDT For a reuters article, the grammar of this headline is appalling. “faces music on iPhone flaw” “Apple faces the music” storre1 Report As Abusive See All Comments (2) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. 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Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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