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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared Factbox: Developments in the Gulf of Mexico oil spill 14 Jul 2010 Banks repossess US homes at record pace -RealtyTrac 12:01am EDT Tired Gay succumbs to Dix in 200 meters 03 Jul 2010 BP says test shuts off oil from ruptured Gulf well 4:46pm EDT Election looms for Democrats: How bad can it be? 14 Jul 2010 Bumper solves iPhone 4 antennas woes, Consumer Reports confirms 12:08am EDT More than 1,000 exposed to dengue in Florida: CDC 13 Jul 2010 Apple to hold iPhone press conference Friday 8:06am EDT Iran nuclear scientist returns home from U.S. | Video 4:34pm EDT Wall Street recoups losses on BP and Goldman | Video 4:26pm EDT Banks repossess US homes at record pace -RealtyTrac 12:01am EDT Tired Gay succumbs to Dix in 200 meters 03 Jul 2010 Argentina approves landmark gay marriage bill | Video 1:32pm EDT More than 1,000 exposed to dengue in Florida: CDC 13 Jul 2010 Apple to hold iPhone press conference Friday 8:06am EDT No oil leaking in Gulf amid well test-BP exec 3:42pm EDT Wall Street reform clears Congress 4:48pm EDT Ever sent a racy text to the wrong person? 13 Jul 2010 U.S. advisers reject Vivus fat-fighting pill 4:30pm EDT Japan's NTT to buy Dimension Data for $3.2 billion 12:04pm EDT Apple to address iPhone 4 flaw but recall unlikely Digg This Tweet This Share on LinkedIn Share on Facebook Related News RPT-PREVIEW-UPDATE 1-Apple on the defensive as earnings approach 7:00am EDT UPDATE 2-Apple to hold iPhone press conference Friday Wed, Jul 14 2010 Consumer Reports says iPhone case fixes reception problem Wed, Jul 14 2010 Apple shares slide as iPhone 4 concerns grow Tue, Jul 13 2010 UPDATE 3-Apple shares slide as iPhone 4 concerns grow Tue, Jul 13 2010 Related Topics Technology » iPad » Media » A customer displays an iPhone 4 purchased at the Apple Store 5th Avenue in New York, June 24, 2010. Credit: Reuters/Eric Thayer By Gabriel Madway SAN FRANCISCO | Thu Jul 15, 2010 4:19pm EDT SAN FRANCISCO (Reuters) - Apple Inc is likely to announce a fix for the iPhone 4's reception problems on Friday, hoping to stem a growing chorus of complaints and avert any lasting damage to its carefully earned reputation for quality products. Apple, which surprised consumers and investors when it said it will convene an iPhone 4 press conference, has kept mum on what it will do. But analysts are betting that -- despite lawsuits, a poor review from Consumer Report and growing user complaints -- it will not initiate a costly and embarrassing recall. Investors will be looking for a fuller explanation of what analysts call a minor issue that has managed to cause a media firestorm. A growing furor over iPhone 4 signal-strength flaws has hurt Apple's shares ahead of its quarterly results next week. Since June 28 -- days after the launch, when complaints about faulty reception began surfacing on Internet technology websites -- Apple has lost about $16 billion in market value, with at least some of that related to the iPhone controversy. The stock fell as much as 2.1 percent on Thursday, before closing down 0.5 percent at $251.45 on Nasdaq. "We do believe that Apple needs to be more proactive in identifying and addressing the issues for the iPhone 4," BMO Capital Markets analyst Keith Bachman wrote in a research note. "A real risk is if the press keeps talking about this issue, iPhone 4 growth could slow." Some analysts suggest Apple could simply offer free protective cases for the device -- which prevent the signal interference -- at a cost of $1 to $2 each. But with at least 1.7 million iPhone 4s sold -- that figure was for just the gadget's first three days -- that solution will cost millions. Bloomberg on Thursday reported that Apple's senior antenna expert had voiced concerns to Chief Executive Steve Jobs in the early design phase of the iPhone 4 that the antenna design could cause dropped calls. The report cited a person familiar with the matter. Asked about the report, Apple spokesman Steve Dowling said "it's simply not true." Some users of the phone complain that reception turns weak when the device is held in a certain way that has come to be jokingly called the "iPhone 4 death grip." But the problem does not appear to be widespread. QUICK FIX Apple has blamed a software glitch that overstates network strength, but others have said the antenna on the redesigned device is at fault. Cross Research analyst Shannon Cross expected Apple to use the press conference to provide a remedy to users who are experiencing the problem, and try to redirect attention back to the iPhone 4's strengths. "We do not expect a recall and believe Apple will quickly move past this issue," Cross wrote in a research note. She said Apple could provide free, low-cost iPhone cases -- which appear to solve the reception problem -- to consumers at a cost of $1 to $2 each, or less than 5 cents a share. And it could add a thin coating over the antenna in future models to fix the issue, Cross added. Analysts noted that Apple has bowed to pressure in the past to mollify consumers. In 2007, after Apple slashed the price of the original iPhone two months after it went on sale, the company offered a $100 store credit to appease angry buyers. Apple's July and August option implied volatility, which measures the expected magnitude of share price movement, surged on Thursday. In all, about 214,000 calls and 158,000 puts traded in Apple, above its combined average daily volume of 290,000 contracts, according to option analytics firm Trade Alert. "Apple option traders are bracing for a big move in the underlying shares boosted by uncertainty over the iPhone 4 smartphone and next week's earnings," said Jon Najarian, a co-founder of Web information site optionMonster. "Professional investors believe this is a big deal judging by the amount of Apple options that are being bid up on both the call and put side, indicating how nervous players are." (Additional reporting by Doris Frankel; Editing by Edwin Chan and Richard Chang) Technology iPad Media Comments See All Comments (1) | Post Comment Jul 15, 2010 2:54pm EDT Milanesi does your new phone work…hah… why you are so quiet..?=) FSC Report As Abusive See All Comments (1) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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