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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared UPDATE 2-US Democrats would kill healthcare over abortion 04 Mar 2010 U.S. recalls common flavoring after contamination 7:40am EST Liberals rap Kremlin as Stalin is worshipped 5:33am EST It's official: An asteroid wiped out the dinosaurs 04 Mar 2010 Chinese youth accused of not being fighting fit 04 Mar 2010 It's official: An asteroid wiped out the dinosaurs 04 Mar 2010 U.S. recalls common flavoring after contamination 7:40am EST UPDATE 2-US Democrats would kill healthcare over abortion 04 Mar 2010 Liberals rap Kremlin as Stalin is worshipped 5:33am EST Could germs be making you fat? 04 Mar 2010 Escape to the movies? 1 in 4 people do: poll Fri Mar 5, 2010 1:16pm EST Cast members Zoe Saldana (L), Sam Worthington (C) and Sigourney Weaver attend the premiere of ''Avatar'' at the Mann's Grauman Chinese theatre in Hollywood, California December 16, 2009 file photo. Credit: Reuters/Mario Anzuoni NEW YORK (Reuters Life!) - Are movies your way of escaping the daily grind? You're not alone, with a Reuters/Ipsos poll finding more than one in four people across the globe go to the cinema often to suspend reality, if only for a few hours. Entertainment | Film The survey of more than 24,000 adults in 23 countries was released as the global movie industry prepares to honor its top talent at the 82nd Annual Academy Awards on Sunday. It showed that of the 42 percent of people most likely to go to the movies as much as they can to escape reality, the majority were from Turkey (67 percent), India (61 percent), South Korea (54 percent) and Australia (52 percent). "Movies are now celluloid books," said John Wright, senior vice president of market research company Ipsos. "What one generation did in curling up and reading an exciting or romantic novel to escape or to dream is now manufactured weekly for the younger generation who are the most avid filmgoers," he said in a statement. Not everybody, however, believes in the escapist power of the movies, with the poll showing that the majority -- or 58 percent -- do not consider movies as a diversion from the real world and do not watch as many films as they possibly can. Countries whose inhabitants are most likely to feel this way are Hungary (76 percent), the Netherlands (74 percent), Mexico (74 percent), Sweden (71 percent) and Germany (70 percent). There was, however, little difference between men and women, or between various income brackets, but not surprisingly, respondents aged under 35 were more likely to escape to the movies (49 percent) compared to older people aged between 35 and 54 (36 percent). Wright said this could be explained by the younger generation's addiction to technology. "With the explosion of far-reaching and hands-on technology, people don't just watch movies, they experience them as immersed participants in a multidimensional experience or they can create something themselves and share with it the world by simple upload, no popcorn required," he said. The following results table from the survey conducted between November and January begins with the countries where citizens are most likely to agree that "movies and films are my escape from the real world-I watch as many as I can as often as I can." All figures are percentages. Movies are an escape from reality Agree Disagree Turkey 67 33 India 61 39 South Korea 54 46 Australia 52 48 Spain 49 51 China 49 51 United States 49 51 France 48 52 Brazil 47 53 Great Britain 46 54 Argentina 45 55 Japan 41 59 Canada 39 61 Russia 36 64 Poland 36 64 Italy 35 65 Czech Republic 33 67 Belgium 33 67 Germany 30 70 Sweden 29 71 Mexico 26 74 Netherlands 26 74 Hungary 24 76 (Writing by Miral Fahmy) Entertainment Film Add a Comment More from Reuters Wall St jumps as jobs data spurs optimism NEW YORK (Reuters) - The Dow industrials jumped more than 1 percent on Friday as news that U.S. employers cut fewer jobs than expected last month fueled investors' appetite for riskier assets like stocks. | Video Payrolls data buoy job creation hopes | Video European leaders see no need to bail out Greece Chile quake-area still shaking, death toll unclear | Video NY governor losing support among voters House panel says Toyota shows no proof yet of study » More Top News Fortunes turn with the dollar U.S. companies with big overseas markets rejoiced at the dollar's misery but now the tide is turning. Full Article The greenback: Best of a bad bunch Video: Storms are good sign for dollar How long can dollar defy gravity? Currencies Greeks: "Never, never, never" Strikes over Greece's new austerity measures hit schools and hospitals and bring public transport to a stop in Athens. Full Article Germany won't "give a cent" to Greece Factbox: Commentaries on debt crisis World © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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