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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Videogame industry prays for resilient 2009 Thu Jun 4, 2009 9:57pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Franklin Paul and Edwin Chan LOS ANGELES (Reuters) - Game publishers, in a rare moment of solidarity, joined forces on Wednesday to convey optimism for the future of their $30 billion industry despite spiraling consumer spending and a global economic downturn. Electronic Arts, Activision and THQ Inc -- with Activision the sole profit-maker in its last reported quarter -- hope to focus on developing mainly blockbuster titles while finding ways to eliminate costs. A year-long recession has slowed sales growth. Research house NPD estimates spending on U.S. videogames dived 17 percent in April. With top titles often costing as much to produce as a Hollywood film, publishers have had to make tough choices. After a wave of belt-tightening in the past year, including widespread job cuts, studio closings and title cancellations, many now adopt a strategy of diverting resources to only their most bankable franchises. "Our actual net development budget has been significantly reduced this year to $120 million ... but its focus is on a few of these quality titles," THQ CEO Brian Farrell told Reuters. Executives see glimmers of hope in new audiences and more casual users, expanding beyond the industry's traditionally heavily male demographic to women and older people. Electronic Arts CEO John Riccitiello sees 1 billion game players from just a few hundred million now. Crucial to that vast expansion will be games that appeal not just to the hard-core, but also to families and casual gamers, as exemplified by the enormous take-up of Nintendo's Wii and its best-selling Wii Fit fitness title. HOPE SPRINGS ETERNAL Videogames -- even those that cost more than $50 -- are likely to score significant sales in coming months as recession-weary consumers go for cheap entertainment instead of taking vacations or buying big ticket items, Take Two Interactive Chairman Strauss Zelnick argued. Hudson Square Research analyst Daniel Ernst pegged videogame sales for the fiscal year ended March at $29 billion, up 13 percent and surpassing the $27 billion movie business. Partly because of brightening expectations, as well as painful cost-cutting, THQ -- backer of games like "Saints Row" -- is now more confident of attaining its goal of achieving profitability again in fiscal 2010. Its shares climbed 8 percent on Wednesday versus a 0.6 percent fall on the Nasdaq. And publishers may get a welcome boost when -- as many analysts predict they will this year -- console makers like Sony and Microsoft cut prices. "We love those price wars," Farrell said. "I wouldn't rule out that if Sony cuts, Microsoft and Nintendo may respond. When those guys have their hardware wars, we supply the ammunition." FLASH IN THE PAN Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Canon revives new plant as camera sales hold firm Also On Reuters Full Coverage: China, 20 years after Tiananmen New England economy could see gay-marriage boost Allegations of corruption and fraud in forest carbon market More Technology News Suspense builds ahead of Apple extravaganza Apple's Jobs ready to return from leave: report Palm Pre gets thumbs up in media reviews Nintendo rejected rivals' technology choice: report Tech firms see 18 percent drop in storage revs: report More Technology News... Video Gaming fans flock to E3 Play Video More Video... Related News Sony keeps PS3 price cut deliberation close to vest 04 Jun 2009 Take-Two says games defy economic downturn 04 Jun 2009 Video game players to top 1 billion: EA's CEO 04 Jun 2009 Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Thai coroner seeks cause of "Kung Fu" actor's death | Video UPDATE 6-Speed an issue in Air France crash, search goes on Angelo Mozilo, mortgage risk-taker charged with fraud Record turnout at Hong Kong Tiana UK PM Brown battles to hold on in face of revolt Speed an issue in Air France crash, search goes on | Video "Kung Fu" actor David Carradine found hanged in Thai hotel "Give it away, you'll enjoy it," Gates tells rich Five Features Bing Shouldn't Be Getting Credit For Carradine's "Americana" was one from the heart Most Popular Articles RSS Feed Video Gaming fans flock to E3 A blunt message for Arabs, Israel IATA: Air France crash "tragedy" David Carradine dead Obama visits the pyramids Leaving Sadr City No gas for this air-powered car Tiananmen vigil in Hong Kong China's Tiananmen anniversary Obama: Islam promotes peace Most Popular Videos RSS Feed the great debate Bing just shows Microsoft still needs Yahoo Eric Auchard Microsoft's new Web search service Bing is a far cry from the general-purpose tool the company must build or buy to compete effectively with rival Google. 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