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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Dish wins Blockbuster auction for $320 million 11:26am EDT Ouattara forces attack Gbagbo bunker in Ivory Coast | 10:29am EDT Richard Branson unveils deep-sea submarine plans 5:49am EDT UPDATE 2-Cisco chief vows to restore "flawed" company 05 Apr 2011 Japan focuses on hydrogen buildup after nuclear leak | 11:14am EDT Discussed 107 U.S. to reach debt limit by May 16: Geithner 70 Stumbling blocks remain in budget fight 65 US Republican budget plan would cut $5.8 trln in 10 yrs Watched Robotic bird takes flight into the future Mon, Apr 4 2011 Cisco's mea culpa Tue, Apr 5 2011 Giant touch-screen shows size matters Thu, Mar 31 2011 Analysis: TI-NatSemi deal vaults analog back into limelight Tweet Share this By Noel Randewich SAN FRANCISCO (Reuters) - Analog chips are back in fashion after Texas Instruments Inc hatched a $6.5 billion deal to buy National Semiconductor Corp as it looks to cement its place in the mobile computing explosion. Long... Email Print Related News S&P hovers near resistance, but volume still weak Tue, Apr 5 2011 Gold hits record, oil tops $122 a barrel Tue, Apr 5 2011 Diamond Foods snacks on Pringles with $1.5 billion buy Tue, Apr 5 2011 European shares hit 4-week closing high Tue, Apr 5 2011 Texas Instruments to buy NatSemi for $6.5 billion Tue, Apr 5 2011 Analysis & Opinion ICE gets better end of joint Nasdaq bid for NYSE Is Cisco bracing for an activist siege? Related Topics Technology » Deals » Global Deals Data 2011 Q1 » Inflows Outflows » Media » Stocks By Noel Randewich SAN FRANCISCO | Wed Apr 6, 2011 5:23am EDT SAN FRANCISCO (Reuters) - Analog chips are back in fashion after Texas Instruments Inc hatched a $6.5 billion deal to buy National Semiconductor Corp as it looks to cement its place in the mobile computing explosion. Long neglected on Wall Street, makers of the analog chips -- which manage power, among other things, in everything from tablets to refrigerators -- look set to gain a new investor following as the industry's growth prospects are reassessed. Shares of Intersil surged more than 8 percent on Tuesday, and Volterra almost 4 percent, as investors took a second look at their valuations, while speculating on whether they too might get acquired. The tie-up of National Semiconductor and industry leader Texas Instruments will create a company with 17 percent market share and could force closest competitors STMicroelectronics, Infineon Technologies and Analog Devices to consider bulking up, consolidating more of a fragmented market that is benefiting from an explosion in smartphones and tablets. "It's going to be a bit of a wake-up call to some of the bigger companies in the space," said Stifel Nicolaus analyst Tore Svanberg. "I'm not sure it spurs a lot of M&A activity right away, but it will definitely call some of these companies to reassess their corporate strategies." The voltage regulator market -- the fastest growing segment of the industry -- expanded 36 percent last year to $9.1 billion, according to IHS iSuppli. "That suggests to people that some of these names are undervalued and that we will see a possible multiple expansion throughout the sector," Svanberg said. Texas Instruments is paying a 78 percent premium to buy National Semiconductor. Analog chips translate real-world phenomena like sound, temperature and light into the ones and zeros that make up digital computer language. Part of their growth over the next few years is expected to come from smartphones and tablets, where their use in regulating electricity consumption is crucial to longer battery life. They are being used more widely in cars, airplanes, home appliances and industrial equipment. Analyst see their wide range of uses -- including power management, data conversion and amplification -- helping them outgrow the wider semiconductor market in the next few years. NO PERFECT FIT? Texas Instruments says National Semiconductor's 12,000 products, many of them used in industrial applications, will complement its own chips. Analysts said that might be why it was willing to pay what appears to be a high premium for the company. Texas Instruments is paying the equivalent of four times National Semiconductor's current annual sales, a higher valuation than other companies in the analog market. Maxim Integrated Products is trading at 3.2 times sales, and Intersil was at 1.8 times sales. Apple Inc's iPod Touch media player and Motorola's Xoom tablet computer both use power-related analog chips made by Texas Instruments, according to IHS iSuppli. The average cell phone has as many as 30 different power management parts. Texas Instruments has steadily expanded its analog business over several years, including the acquisition of Burr-Brown in 2000 for $7.6 billion. And following the global financial crisis, it acquired analog chip manufacturing facilities and equipment at fire-sale prices to boost capacity. 1 2 Next Technology Deals Global Deals Data 2011 Q1 Inflows Outflows Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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