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Edition: U.S. Article Comments (1) Follow Reuters Facebook Twitter RSS YouTube Read NBC prepping for Meredith Vieira's "Today" exit 05 Apr 2011 WRAPUP 6-Japan stops nuclear plant leak; crisis far from over 3:24am EDT Gbagbo, in bunker, negotiating Ivory Coast exit | 2:23am EDT Japan stops leaks from nuclear plant | 05 Apr 2011 Accused 'Grim Sleeper' suspected in more deaths 05 Apr 2011 Discussed 107 Obama authorizes secret support for Libya rebels 107 U.S. to reach debt limit by May 16: Geithner 67 Stumbling blocks remain in budget fight Watched Robotic bird takes flight into the future Mon, Apr 4 2011 Cisco's mea culpa Tue, Apr 5 2011 Giant touch-screen shows size matters Thu, Mar 31 2011 NBC prepping for Meredith Vieira's "Today" exit Tweet Share this By Lacey Rose and Marisa Guthrie LOS ANGELES (Hollywood Reporter) - With media attention focused on turmoil at other network newscasts, NBC's top-rated morning show is quietly weighing its own shake-up as co-host Meredith Vieira considers a future... Email Print Related News Gold jumps to record over $1,450 as corn, crude surge Tue, Apr 5 2011 China ups rates 4th time since October Tue, Apr 5 2011 Taylor Swift wins top prize at country awards Mon, Apr 4 2011 Stumbling blocks remain in budget fight Mon, Apr 4 2011 Katie Couric weighs options after news anchor Mon, Apr 4 2011 Analysis & Opinion 10 things every entrepreneur needs to try Is Cisco bracing for an activist siege? Related Topics Entertainment » Fashion » Television » People » Media » Hosts of NBC's ''Today'' show Matt Lauer and Meredith Vieira (L) interview British singer Susan Boyle (C) on the show in New York, November 23, 2009. Credit: Reuters/Brendan McDermid By Lacey Rose and Marisa Guthrie Tue Apr 5, 2011 10:43pm EDT LOS ANGELES (Hollywood Reporter) - With media attention focused on turmoil at other network newscasts, NBC's top-rated morning show is quietly weighing its own shake-up as co-host Meredith Vieira considers a future without "Today." Vieira, who seamlessly took the reins opposite Matt Lauer nearly five years ago, is said to be considering leaving the program when her reported $11 million annual contract expires in September. According to sources, Vieira, 57, has tired of the grueling lifestyle and would like to spend more time with her ill husband. "There is going to be an opening; she's done," says one source with knowledge of the situation. Another suggests she is still making her decision but that re-upping looks unlikely. Although NBC News executives proved adept at the host transition when 15-year veteran Katie Couric stepped down in 2006, Vieira's departure would nonetheless create a void at the dominant morning franchise -- and an opportunity for rivals to pounce. In addition to being among the longest-running programs, Today has been the top-rated morning show for nearly 800 consecutive weeks (or more than 15 years). That longevity, coupled with its airtime -- four hours Monday-Friday and three hours on the weekend -- has made the show a profit center for NBC News. "Today" generated $454 million in ad revenue last year for its weekday broadcasts alone, according to estimates provided by Kantar Media. (By comparison, ABC's "Good Morning America," a perennial No. 2, took in $314 million, and CBS' "Early Show," a distant third in the ratings, earned $178 million.) Vieira, who still hosts the syndicated game show "Who Wants to Be a Millionaire," could decide to extend her contract for another 12 months as she did last year. But sources say the "Today" team has already started weighing replacement options. Potential heirs apparent to Vieira are said to include "Today's" Ann Curry and Natalie Morales, Washington correspondent Savannah Guthrie and CNBC's Erin Burnett. (Lauer, who has co-hosted Today since 1997, is locked in longer than Vieira, but his potential departure has NBC News eyeing its male anchor crop, including MSNBC's Willie Geist and CNBC's Carl Quintanilla.) An NBC News spokesperson declined comment on possible anchor changes, except to say, "The Today show anchors are currently under contract and firmly in place." Reps for Vieira declined comment. Curry and Morales have the advantage of being familiar to NBC's morning viewers. Curry, in particular, has paid her dues at "Today," where she has been the show's news anchor since 1997. Whether she'll walk if the job doesn't become hers is a concern that will inevitably be factored into the decision-making process. For her part, Burnett has seen her profile steadily rise at the company. She hosts CNBC's "Squawk on the Street" and "Street Signs" and appears on various NBC News programs to comment on financial stories. But while she sometimes turns up on "Today," one source suggests NBC higher-ups are not convinced she's a good fit for morning television. Guthrie is said to have executives at the network most excited. The 39-year-old lawyer by training has proved a natural at traversing hard news and features -- a requirement for a network morning show -- when she has filled in for Vieira. If Vieira does decide to bolt, it won't come as a major surprise to anyone who has paid attention to her comments through the years. "A couple months into it, a little voice in my head said at 3:30, 'You're mentally ill; don't get up,'" Vieira told the New York Daily News in 2006. She has been similarly candid about having to navigate the personal burden of her husband Richard Cohen's long battle with multiple sclerosis. "I'll know when it's time to go, and I'm not afraid," she told Ladies' Home Journal in October. "If I were to leave Today at the end of next year because it's time for me, I wouldn't jump to another show. I would look forward to not working, to traveling with Richard and carving out time for us." The possible "Today" transition comes in the wake of ratings erosion for broadcast news in general as well as a shakeup at CBS' "The Early Show" and tinkering at ABC's "Good Morning America." While the broadcast morning shows still command significant audiences compared to their early hours competition -- programs on NBC, ABC and CBS averaged 12.4 million viewers in aggregate last year -- they have largely failed to build viewership among the younger demographics favored by advertisers. According to the Project for Excellence in Journalism's annual State of the News Media report, morning news fell another 3% in 2010, the sixth consecutive year of losses. In January, CBS News put in place an entirely new team led by Chris Wragge and Erica Hill. In the months since, the news division has seen "60 Minutes" executive producer Jeff Fager named chairman and former Fox News and Bloomberg executive David Rhodes coming aboard as president. While the pair's top priority at the moment is Couric and a potential transition at the CBS Evening News desk, both men also need to be assessing the division's other broadcasts. More recently, ABC News president Ben Sherwood announced a major personnel change on "Good Morning America." ESPN's Josh Elliott will join "GMA" as newsreader, replacing JuJu Chang, who will be a substitute anchor at "Nightline." The tweaks have yet to push either broadcast ahead of "Today," of course. For the first quarter, "Today" averaged 5.6 million viewers, followed by "Good Morning America" (4.9 million) and "The Early Show" (2.6 million), according Nielsen. And in the all-important 25-54 demographic, "Today" posted its largest margin over "GMA" since 2004, luring 2.5 million compared to the latter's 1.8 million. Entertainment Fashion Television People Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (1) XmasDVD wrote: Ann Curry is the obvious choice. I was disappointed back in 2006 when she didn’t get the job. Don’t let her get away, NBC. Apr 05, 2011 11:27pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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