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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Barnes & Noble unveils store for digital books Mon Jul 20, 2009 9:26pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexandria Sage SAN FRANCISCO (Reuters) - Barnes & Noble Inc unveiled on Monday what it called the world's largest online bookstore, taking on Amazon.com Inc with over 700,00 titles readable on devices such as Apple Inc's iPhone. The top U.S. bookseller plans to charge customers $9.99 to download most new releases and bestsellers -- the same as Amazon. The titles now available include more than half a million public domain books from Google Inc. Barnes & Noble also said it will be the exclusive provider of digital books on the Plastic Logic e-reader, a device expected to compete with Amazon's popular Kindle and due to launch early next year. Eschewing Amazon's Kindle-only approach, the bookseller said its digital books could be read on the iPhone or iPod touch, Research in Motion Ltd's Blackberry and most Mac and Microsoft Corp Windows laptops or desktop computers. The company hopes to grow its selection to over 1 million titles within the next year and include every available e-book from every book publisher. Amazon sells over 300,000 digital titles for the Kindle. "Readers should have access to the books in their digital library from any device, from anywhere, at any time," argued William Lynch, president of barnesandnoble.com. Barnes & Noble's full-fledged foray into digital books comes as a host of companies jockey for position in the emerging but fast-growing industry. Brick-and-mortar booksellers such as Barnes & Noble and main U.S. rival Borders Group Inc have been battling a slump in sales in the $25 billion domestic book market in past years as readers head online or seek out visual entertainment. EVERYONE BUT AMAZON, SONY Lynch said he hoped to eventually make digital book fans of its more than "77 million voracious readers" who currently buy physical copies of books. But those offerings will not be compatible with the Kindle nor a rival e-reader from Japan's Sony Corp. Still, Barnes & Noble's philosophy is at odds with Amazon, whose Kindle is only compatible with content purchased from the Kindle Store. That has kept away potential users who want to read material they pay for on a variety of devices. Amazon did not respond to a request for comment. The Kindle in late 2007 marked the highest-profile launch of an e-reader -- although Sony came to market more than a year earlier with its version and others have come out with their own. The reader made by privately-owned Plastic Logic is described as ultra-thin, measuring roughly the size of a letter-sized piece of paper. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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